LOCAL NEWS Member Recruiter of the Year Award The Alliance is pleased to announce the 2020 Member Recruiter of the Year contest ended in a tie. The award honors members who recruit or provide leads for prospective members to the Alliance. Mike Cox (Ed’s Collision Center, Maple Grove) and Carl Thomas (Lancer Service, St. Paul) will both be recognized as 2020’s Member Recruiter of the Year for their efforts. Each recruited a new Associate member and year-long sponsor. “Current members know the value of membership firsthand, and their personal endorsement is by far the most effective recruiting tool that we have,” said Judell Anderson, AASP-MN Executive Director. The Member Recruiter of the Year award is based on a point system: five points are earned for new member recruits and two points are earned for referrals. The member who accumulates the most points throughout the year receives the award. Thank you to the following members who earned points in the 2020 Member Recruiter of the Year contest: • Tom Archambault (BLVD Auto Works, St. Anthony) • Bob Auman (Finishmaster,Fridley) • Randy Miller (Collision Specialists, Austin) • Dan Sjolseth (Superior Service Centers, Eagan & Apple Valley) To learn more about the Member Recruiter of the Year program, contact the AASP-MN office at (612) 623-1110 or (800) 852-9071. AASP-MN’s Automotive Scholarships Up for Grabs The Alliance will be awarding scholarships to select students enrolled in post-secondary automotive (auto service or collision repair) programs. Scholarship awards will be $1,000 per student and can be applied towards tuition or tool purchases. Applicants must be enrolled in a Minnesota-based ASE-accredited automotive program in the fall of 2021. Applications will be reviewed by a committee of industry representatives, with consideration given to scholastic achievement, education and career goals, financial need and written recommendations. Applications must be submitted
Minnesota Careers in Auto Repair & Service (MNCARS) MNCARS is a non-profit organization established in 2016 by AASP-MN. Its sole purpose is to promote careers in the automotive industry, recruit young people into the state's college-level automotive service and collision repair programs and, ultimately, into industry workplaces. To further those efforts, MNCARS recently participated in the following events:
•Virginia High School virtual presentation to automotive
students. Thanks to Motormouths John Meglen, J.M. Auto Service, Eveleth and Wes Maki, Chestnut Collision & Restoration, Virginia, for participating in this event.
Take advantage of the resources in the MotorMouth toolbox at https://carcareers.org/motor-mouth/. Get out and get active in your local community promoting industry careers!
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electronically or postmarked no later than March 31, 2021. Applications can be downloaded from the Alliance’s website, aaspmn.org/scholarships or submitted online at automotivescholarships.com/scholarships/alliance. Online submissions give students the opportunity to compete for several different awards, including those offered by the University of the Aftermarket Foundation Scholarship Committee and over 40 other automotive aftermarket organizations and companies. Specific requirements for each organization’s awards can be found at automotivescholarships.com. The Automotive Education Fund was established in 2002 to provide financial resources to support automotive students, enhance automotive programs and raise awareness of career opportunities in the independent automotive service industry. Since that time, nearly $270,000 has been invested in student scholarships, SkillsUSA and automotive education programs throughout the state. In 2016, AASPMN’s efforts to attract a future workforce expanded significantly with the creation of Minnesota Careers in Automotive Repair and Service (MNCARS), a statewide marketing and outreach initiative to encourage high school students to pursue an education and career in the automotive service and collision repair industry. Visit carcareers.org to learn more. Sponsorships Available for AASP-MN Annual Meeting & Leadership Conference Vendor sponsorships are now available for the AASP-MN Annual Meeting & Leadership Conference May 20, 2021 at Nicollet Island Pavilion, Minneapolis. The event will feature management education and social activities that provide opportunities to learn, meet and get to know AASP-MN members and other industry professionals. Vendor sponsors are rewarded by increased visibility and recognition within the AASP-MN membership and industry at-large. It’s a great way to stand out, expand marketing dollars and connect with the best shops in the industry. If you are interested in becoming a Vendor sponsor at this year’s event, please contact the AASP-MN office or visit the AASP-MN’s website, aaspmn.org, for more information.
Enrollment for the 2021 Get to Know Your Neighborhood Auto Repair Pro™ campaign is now underway. This year marks a transition to a precision-targeted digital campaign with the ability for participating shops to customize their landing pages, banner ads and geographic area. Messaging will still center around the benefits of doing business with independently-owned auto repair shops, but the digital format will allow for ads to be delivered only to the right people, in the right place, that can lead to business for the shop. Participating shops will now also have the benefit of knowing exactly how many ads were served and how users engaged with the campaign (click-to-calls, store visits, click for directions, etc.) If you are interested in learning more about the 2021 Get to Know Your Neighborhood Auto Repair Pro™ campaign, contact the AASP-MN office at (612) 623-1110 or visit the Alliance’s website, aaspmn.org.
AASP-MN News
