[VENDOR AFFINITY PROGRAM] MEMBER SPOTLIGHT by Alana Bonillo
PPG strives to be a trusted business more of its product training online to meet partner to collision repair shops and the market demand. distributors that sell its products. “We have found that online learning is For more than 135 years, the needed – not just because of the pandemic, international company has maintained but because it can be difficult for painters its reputation as a leading and trusted to find time to leave the shop when they’re developer of paints, coatings and materials. busy,” Rusnak says. “If a body shop has However, that’s just the beginning of what it one painter or two, it can be challenging provides to the industry. to have them out of the shop for training. “We are multifaceted in the way we Also, considering we are working with partner with collision repair centers and digital tools in a whole new way during the distributors,” explains Cathy Rusnak, PPG’s pandemic, the need for us to have online manager of segment brand strategy. training – especially for certification and Through its MVP Business Solutions recertification – has really accelerated.” platform, PPG offers courses on customer Despite the ups and downs of 2020, service, estimating, increasing productivity PPG Massachusetts Territory Manager via shop floor layout development and Rick Morris is pleased to report an increase more. Thanks to its network of exclusive in sales last year. Additionally, PPG is a Platinum Distributors, shops throughout proud Gold-level participant in AASP/MA’s Massachusetts get what they need when they Vendor Affinity Program. BEST CHEVROLET_NEAR0320.qxp_Layout 1 2/12/20 12:02 PM Page 1 need it. This goal is helped along by PPG’s “It’s really important to participate work with non-exclusive distributors as well. with AASP/MA, as they bring us as much Currently, PPG is working to bring information as we bring them as far as what
Providing industry training is a key factor in PPG’s customer support.
is going on in this market with insurance companies,” observes Morris, who adds that he has found that those who are involved with AASP/MA have greater success in the market due to the knowledge they gain through association membership. Not surprisingly, he encourages all non-members he encounters to consider joining. “The shops in AASP/MA are rocking and rolling and growing stronger. That’s such a contrast with those who are not members.”
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