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Shamrock Sales

Shamrock Sales, Inc. strives to provide excellent representation to its paint and body equipment (PBE) manufacturer partners while making sure auto body shops are getting the products and training they need to succeed.

The company, which has been around since 1986, represents multiple collision repair product manufacturers here in the US (as well as one line in the United Kingdom and another in Finland). Shamrock Sales distributes the products, supports sales and provides distribution points through jobbers right down into the body shops.

“We are the support team,” explains President Marc Pintal. “We are the sales agency that demos products. Whether it's technical support or a live shop demo, ultimately we sell the products to the shops.”

Shamrock Sales represents manufacturers including Buff and Shine, DeVilbiss, Evercoat, E-Z Mix, Ferro Industries, J Tape, Mirka, Mothers Polishes, ProStripe, SAS Safety Corp. and SEM.

“It’s very unique what we do. We are contracted help; we aren’t direct employees for any one brand.”

Based in Nashua, NH, Shamrock Sales covers all six New England states and the Metro New York area.

Pintal has been the sole owner of Shamrock Sales since 2006. He began his career as a teen working in a paint supply store in Lowell. As his career evolved, he was offered a position at Shamrock Sales, where he eventually became a partner and later took ownership.

Recently, the company came on board with AASP/MA as a Silver-level participant in its Vendor Affinity Program.

“We have a long relationship with these folks, and we are happy to do anything we can do to help them.”

Pintal believes that Shamrock Sales’ success comes from its reliable sales team (Mark Davis and Chris Ballerini), who spend the time teaching, training and selling. This team works closely with their direct customer – the jobbers – to go into shops to perform demos and training on site. In the ever-changing landscape that is auto repair, new products are always popping up from the manufacturers. Shamrock Sales is ready to take that technology into the shops.

“We’ve been successful for many years because of our team, which is able to relay this information with confidence, comfortably. It’s a challenge at times, as many of these technicians have been doing this for many years. You have to be able to show – in a quick, professional way – that this will bring value to the shop. Most technicians are on it in a heartbeat; they see something new and understand how they can save time with it. Time is money for a shop.”

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Left to right: Marc Pintal, Mark Davis and Chris Ballerini of Shamrock Sales, Inc.

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