After 52 years in business, NICKOLE AUTO BODY is...

by Alana Quartuccio

Axalta Coating Systems' position as a leader in the coatings industry doesn’t just come from the quality products and service it provides; their success also comes from their commitment to poise their customers toward excellent results.

A household name to the auto body industry, Axalta shines well beyond the surface they provide in the form of coatings, supplies and technology which allow for nothing but the best coverage possible.

Axalta offers products for the commercial transportation industrial and aviation industries, but its main customer base lies in the automotive collision repair sphere. The brand has a strong presence in the New England area, providing coverage for auto body shops in Massachusetts, Vermont, New Hampshire and Rhode Island.

Dan Weaver, account specialist for the northeast region, stresses how grateful and appreciative the company is of its loyal customers in the region. They work with collision repair facilities of all sizes from small town shops to large operations and have a great network of distributors they work closely with to get their products to the shops they serve.

A strong customer base in Massachusetts is one of the reasons they are such a strong supporter of AASP/MA. The company has come through as a supporter of AASP/MA in many ways over the years. They always look to give back again and again to the association which works on behalf of the collision repairers – their main customer base. Currently, Axalta is a Diamond level sponsor in the Alliance’s Vendor Affinity Program.

Being successful in the repair community comes with challenges, and Axalta is well aware of the pressures they have to combat in order to succeed. With this in mind, they offer significant training classes in various areas, like estimating, for safe and proper repairs. They support the utilization of OEM procedures.

“We have state-of-the-art online training modules for our customers to keep up-to-date with the modern technology involved in today’s motor vehicle construction,” explains Weaver. Axalta also provides performance management systems to help their customers measure and gauge profitability.

According to Weaver, Axalta achieves success when their clients do.

“We provide the service and products in order to allow our customers to achieve the highest quality automotive finish to be the hero in their customers’ eyes.”