Enterprise Rent-A-Car

Since day one, Enterprise Rent-a-Car has shared a common goal with the auto repair world – to keep consumers mobile.

The international company got its start in 1957 in a Cadillac dealership in St. Louis, MO. The concept for the rental car agency was born from a simple idea: Ensuring that a replacement vehicle was on-hand for a driver when their car went in for repairs. The idea most certainly took off, considering the Enterprise brand is recognized throughout the world with 9,500 locations globally and with Massachusetts being home to at least 100 locations.

“The business expanded into airports, retail and so on, but being a replacement rental company is the foundation of our business,” states Seth Roy, director for Enterprise’s replacement division. “When your car is down, bring it in and get your wheels, so you can move on with your life while your car is being repaired. We have always been really tight with the auto industry since the very beginning.”

Because they do play an important role in accident repair, Enterprise set out to create free production solutions that can assist customers, insurers and body shops by way of the ARMS Auto Suite. The communication tool allows body shops to electronically send updates to customers via text or email with messages that can be customized or automated. It’s set up with two-way communication, allowing the customer to reply to the shop. ARMS also stores that communication for up to three years, providing shops with access to past repair information if needed.

“It also boosts the bottom line and drives efficiencies for the shop,” comments Roy. “In my 18.5 years here, I see more and more shops trying to do more with fewer people, and it’s challenging. This allows them to update the insurance company and the customer on their own time; it lowers cycle time or what we call, ‘length of rental.’” Enterprise believes in the importance of supporting the auto body world; therefore, they are a longtime supporter of AASP/MA and take part in annual events, such as the recent Annual Golf Outing. Currently, the company is a Platinum-level participant in the association’s Vendor Affinity Program.

Roy referred to the association’s mission statement (which reads, “By providing education and support, AASP/MA strives to assist all shops to achieve their objectives. We are an association of colleagues with a common goal: To protect the consumer, while ensuring the survival and prosperity of the businesses we represent and the industry as a whole”), stating that it “really speaks to Enterprise.”

“We believe in supporting the automotive industry and supporting the shops specifically in Massachusetts,” he stresses. “Looking at the future of the automotive industry, it’s become difficult to recruit future techs, future painters. Without organizations like AASP/MA, it’s a more challenging uphill battle. We are committed to supporting such a great organization.”

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