CAR-O-LINER Southwest

Still Think Virtual Is the Way to Move Forward?

TThe Texas Auto Body Trade Show is a wrap, and despite all the things working against us in the world right now, it was a huge success! I almost can’t believe I just wrote that sentence, because two weeks prior to the show, I was scrambling to find ways to make it all work. Yet despite the odds, the Texas collision repair industry showed up in a BIG way. The show delivered on all that we promised: Top-notch education, a vibrantly interactive show floor and lots of fun. We heard from nationally acclaimed speakers on topics ranging from accounting to glue pulling and everything in between. Collision professionals filled the classes, and speakers could be found in the hallways after sessions as they shared their contact information with eager folks who wanted more content and follow up appointments. The show floor came alive with foot traffic and the sounds of large crowds drawn to the tool demonstrations and cheers coming from the competition ring. During happy hour, everyone milled about with a drink and appetizer in their hands. Exhibitors had a great time and left with exactly what they came for – the opportunity to showcase their products and make meaningful connections. Our BIG SHOTS Competition was a rather last-minute idea, quickly put together by an ambitious team and executed with bated breath as we wondered, “Would it flop?” It did NOT flop! In fact, I would say the contest occupied what would become the most exciting corner of the room! Attendees from six to 76 years old tried their hand at the virtual paint booths and welding machine, while most left the seam sealer application and estimate writing to the pros (and semi-pros). Competition was buzzing, and winners cheered when their names were announced. We began making plans to go bigger next year before this year’s event came to a close. The classes were amazing, and the product displays looked incredible. But the best connections were made in the hallways, during the after-party and in small groups. New ABAT members received introductions to Board members, and old friends reunited unexpectedly. I saw people I hadn’t seen in 15 years – since my wheel-delivering days! These are the reasons we smile while thinking about an event; the opportunity to connect with one another makes all the difference.

Many events have gone virtual over the last 18 months, and some folks believe that events will continue to stay that way even after the pandemic is completely in the rear-view mirror. People ask, “Why spend all that time and money when it can be done virtually?” Well, just because it can be done doesn’t mean it should. My opinion is that the virtual world creates lazy, keyboard-warring YouTube experts. You know, like the ones who tell us, “My book says you’re doing it wrong.” Well, we all know that nothing can replace hands-on experience. And that goes for a skilled trade as well as human interaction. It takes a sincere effort not to fall into that snare. I believe the most important thing to come from the Texas Auto Body Trade Show was a renewed human connection. The products of a virtual world have been knocking at the door for quite some time, but they barreled through in 2020. I’ll offer you the same advice we give to kids who play too many video games: Go outside and play in the real world! I want to continue to encourage you to step out of the office and attend events, network with your peers and take the time to show up. You don’t want to miss what can only happen in the hallways with industry leaders and peers.

Jill Tuggle

ABAT Executive Director