Morphmom

KATHLEEN BUTLER SMITH, FOUNDER morphmom.com • Instagram: @morphmom

What inspired you to start Morphmom?

I served as an assistant prosecutor in Hudson County for many years. I stopped after the birth of my second child and later discovered that reentering the workforce would be difficult. I quickly noticed that I was not alone and that there were, in fact, many women who found themselves in a similar position, struggling to discover their next step, be it work related, volunteer-based, or simply rediscovering their passion. I began to travel the country to chronicle and share the inspirational stories of women. Since its launch, Morphmom has become a platform to promote, support, inspire, empower, educate and connect these women and their remarkable stories, in order to help them to find their next step.

What do you love most about what you do?

I’m honored to meet the most incredible and inspiring women and to share their stories to help others.

How has your business evolved?

I began traveling the country with a video camera and tripod capturing stories and sharing them on our website. I then began hosting live events and conferences. I shared these stories in my Huffington Post column and hosted a live radio show and podcast. When the pandemic hit, we pivoted to an online show, The Happier Hour, where we interview an inspiring woman. It now airs on Instagram live @morphmom every Wednesday at 6 pm. Post-pandemic we started a daily newsletter “Morphmom Daily” and have returned to live events. We’re bringing our “show on the road” and hosting intimate speaker events around the country three times a year. We just visited Asheville, Charleston and Boston. This upcoming year we plan to add Westchester, Palm Beach and Washington D.C to our tour!

What would you like everyone to know about you?

I love what I do. I love meeting and connecting women around the country and sharing these incredible stories. I am forever grateful to the Morphmom community—a group of incredibly kind, generous and amazing women who graciously give their time to help others, and I am inspired every day.

What’s next for you?

We have fallen in love with our weekly Morphmom Happier Hour and are excited to grow our show and audience. We’re also thrilled to announce that we are starting a national Morphmom registry—as part of our club—allowing women to stay connected locally after our events, and providing access to women around the country as well.