NJLCA Hosts Bergen Community College Landscape Marketing and Sales Students

On Thursday, March 23rd, NJLCA had the opportunity to host students from Bergen Community College’s Landscape Marketing and Sales class to discuss career opportunities in the landscape and outdoor living industry, marketing and best practices in sales.

Gail Woolcott, Executive Director and Maria Albuquerque spent time with Dr. Fischer’s class and discussed the ways that NJLCA markets to members, vendors and the public and how they work with contractors and provide education to help them with their marketing.

Also discussed were the different types of advertising options including social media, print, digital that NJLCA partakes in and the effectiveness of each.

Thank you to Dr. Fischer for joining us at the NJLCA. It was exciting to see so many young people interested in the outdoor living industry!