Portfolio by michael njuguna

Michael Njuguna G R A P H I C D E S I G N E R • P R I N T P R O D U CT I O N • U I & U X

Bienvenido! I’m Michael, a graphic designer, based in Kenya. I love the challenge that creativity brings as I’m constantly inspired to think, create, and design in different ways that are fun, impactful, and innovative. I have over 12 years experience in design, print production and currently venturing into UI & UX. I have been part of the launch design teams of Eve Girl, The Star Newspaper and handled several annual reports, newsletters, magazines for a diverse clientele over East Africa. I draw my creative influence from keen observations of the global movement of art and culture i.e. film, magazines and architecture. My headphones are a permanent fixture of my wardrobe as reggae and gospel hip hop music are my favourite genres; on my free time I can be found sketching cartoons.

Michael Njuguna

njuguna.michael@gmail.com 0725 587 309

IN-HOUSE

VISO

19 , 20 & 21 NOVEMBER 2021 TH

20TH SATURDAY

19TH FRIDAY

Street Food Party Lunch with ice cream vendor

Inter-house athletics

ST ANDREW’S, TURI St Andrew’s, Turi is totally unique in terms of the beauty and space available. The 300 acres is made up of School buildings, boarding houses & gardens, state-of-the-art sports and arts facilities, sports pitches, a riding school and paddocks, forest areas, nature trails, low ropes course, a reservoir and private airstrip. PROJECT: GRAPHIC DESIGN + SOCIAL MEDIA ADS

SUNDAY

Whole School sibling meet up Baking, swimming, Art, sports and other games Worship Service

4PM Upcoming Year 8 Mt Kenya Trip Year 8 Mt Kenya Zoom meeting for parents with Mrs Spragg and Savage Wilderness: a chance for you to hear about the upcoming trip to Mt Kenya and ask any questions you might have. Meeting ID: 831 3499 3774 Passcode: 582878

VISO

SATURDAY SPOTLIGHTS

VISO Handbook | 1

ST ANDREW’S SCHOOL, TURI

VISO HANDBOOK

12:30 PM - 1:30 PM

ALTIORA PETO

23RD - 25TH SEPTEMBER 2022

A matinee concert featuring: • Orchestral • Ensemble • Solo items By: Senior School Students Venue: Sayer Hall

Welcome to VISO. Even if you are a seasoned VISO visitor please take a moment to read through these guidelines: • Programme • Logistics • Accommodation • Meals • Student Sign Out/Sign In • Safety

2:00 PM - 3:00 PM

VISO Handbook

THE MUSICAL A PREP SCHOOL PRODUCTION

Seeking the Highest since 1931

VENUE: PREP SCHOOL LOWER FIELD

3:00 PM - 4:00 PM

N A I R O B I PA R E N T S ’ M E E T I N G VENUE: SAYER HALL

VISO HANDBOOK 24TH - 26TH JUNE 2022

WOM Issue 2

TYLE

CE & S

BSTAN

F SU MAN O

r 2014

• 2015

cembe ber-De Novem

ATE THE STTHE OF G WORKIN N WOMA

from 8 women ntinent every co reer ca r ei th share periences ex

: DRESSS STYLEU CCES S R O F

OSS: THE Bm e on a Ir a Iz g in g a n a M

L DIGITA X DETOom

AITS PORTRCCESS: U S OF ho work

ing fr Unpluggial Media Soc

Captain

E TORUTLE THE SKYego O HER RDIS Ond IES WH ngo vimaria

KES 400

00 • TSH

• UGX 14,5

Media

: THE ESCAPEEL DIARY TOS TRAV ICAL LAND MYST

• 2015

KES 400

00 • TSH

• UGX 14,5

e 2015

May- Jun

RISE MAGAZINE Who Women t Shift h ig N e th

ROM VIEW F P O T E H T erian

with Nigp Guru Make-u ELA

TARAOFTOYE DUR

: THE ESCAPEEL DIARY TOS V TRA ICAL LAND MYST

•1

H ISSU

LAUNC

TYLE

CE & S

BSTAN

F SU MAN O

AITS PORTRCCESS: OF SU work

8,500

• RISE

YLE

E & ST

STANC

F SUB

PROJECT: GRAPHIC DESIGN + PRINT PRODUCTION

ER HAsP• T Success NEW• BC es n si u

EL TARAOFTOYE R DU

8,500

Issue 2

Step into a world of inspiration, empowerment, and success with East Africa’s very first magazine dedicated to women in business, careers, and lifestyle. Our magazine is designed to be a beacon of motivation and information, catering to the modern woman’s multifaceted life.

Zrajeine Ve

erian with Nigp Guru Make-u A

LA Sa nus Kye Officer ropa Ve • First Purser Eu • Flight

This was East Africa`s first business, career and lifestyle magazine for women. It was available for sale in Kenya, Uganda and Tanzania.

p trium man’s A wo alcoholism over

ROM VIEW F P THE TO

male lack Fe er First B lin World’s of the Dream Captain HE TOP

NO WOMA

HOW R YOU! E h BETT

W Women t Shift the Nigh

: Nana RELAuXon Her WanjaWeekend

Ktouknigi Mu

THE eshT FrA T S TORBE A

THE eshT FrA ST RBE A

ce ber-De Novem

TO HOW R YOU! E BETT triumph man’s A wo alcoholism over

Zrajeine Ve

: DRESSS STYLEU CCES S R FO

OSS: THE Bm e on a Ir Iza ging a n Ma

ER HAP• T Success NEWBC usiness • Media

X 14,500

• UG KES 400

2015 y- June

• TSH 8,5 • RISE

•1

Captain

Ktouknigi Mu male lack Fe First B eamliner ’s ld r o r W of the D E TOP Captain

E TORUTLEHTHE SKYego HER RIS ES WHO aria Ond

THE S O WOR WO

8w ever share

RE Wa

HERE

AND W

SI IN BU

WHAT

AFRICA

an e Afric

DA AGEN er’s Note Publish

THE INT

ue first iss g to our elcome It’s been a lon I . d of RISE tting here an to ge t journey ed that you ge e. am excit e our magazin anc orm experie ws inf ne srs m profe It cove ic ging fro tion ran ncerns to civ ed co issues, sional lifestyle vel all of affairs, tra ily, gy, fam olo hn tec health, al woman. on , finance, ars as a ucation pact a professi m my ye magaim e gan fro which n. I lov RISE be to start business woma es that gave me, a ed elv piration as sh ins n the the My to succe girl and was nothing on s women do t income, career to boos t there rkve thing zines bu on on creati success, ways rks; and wo r ati r caree fashion that wo stylish glossy inform ate gre , at rifor tactics s from the office-all in one ne ssful East Af s, cce question ce solutions-- d about su politics, sport rea in ter lan t to , bu life ba e. I wanted encoun business w they magazin n not only in and learn ho ed ce me cce en su wo sci d n an ia, ca academ l challenges navof eqon na media, ssi w they mi d perso nces, ho busy lives global ledges work an ir r experie into the that acknow orrow, ir caree rhood with the nt r entry moveme the th us the nifies ou n L BE tom share wi glehood or mo it all. RISE sig opportunity-a ay and WIL r fullest huma m tod d he men of igate sin they relax fro uity an t women are ce to realize are Wo w an are - all and ho ALL tha ving the ch they sh ser state on thing each de global l. out the one comm better ries of le. e ab sto Sty Th potentia ks being a ce and ort tal are the azrney of . Substan epth rep We get to sh the world; am citing jou beautiful life ng st In-d n. new ex Our fir rking woma continent in lege of meeti and on this ivi career wo ch Join us a wonderful of the men from ea d the pr es. ha e I’v nc you with eight wo n with whom nal experie rso we have ing womeanging our pe s whom woman Mutungi share r and exch omenal he ki a phen . Captain Ko to the top of ver is ector ial Dir The co over the years she has risen & Editor w Publisher watched r story on ho he nds with us ls and tre uity vice, too game. pert ad ependence, eq n ex d u will fin ble wome cial ind RISE yo more finan ce. Remarka Inside in you ga work pla to help rtunity in the po and op

Nov

ss, ENDA in busine RISE AGat and where Who, wh politics

PORT Texas uston, earch CAL EX 14 LO ah lives in Ho t cancer res the n in Debor for the larges She’s bee working in the world. hospital years. ten for US RT L IMPO , Director, NA TIO harma ERNA 9 INT Brahmbhatt-Sies log Binny Techno Nanosoft EREST Y OF INT MPAN 16 CO Fellas Smart

cessful “I am su I because in believe myself.”

ASS: ESS CL BUSINS • CORPORATE

ER CARE E BOSS G ce, 50 TH n Allian GIN MANA , CEO Africa Iza Irame a Rwand CCESS men wo OF SU RAITS East African RT leap 52 PO to three made the We talk successfully after living e e who hav ing back hom in return abroad RIES the es from OOM DIA res not ARDR 57 BO Musyoka sha Carol oom boardr sence ive pre EXPERT TANT n tackle execut INS 61 me Three wo

ni Itotia

Mutho

e out twic “I work .” daily

103

re my “I measu having by success accept y et ci so female me as a eur.” n entrepre

uko

Linet Ay

ly eat “I most the r out ove s.” d weeken Mercy

st “My late ion decis Gadget n the ee b has ng S5.” Samsu

on ’Reilly Kate O ralian st the Au an om w g workin 4 • RISE

Al-Othm 41

Kiome

LE TH

HO RU

DIES W

THE LA 18-33

CLASS: STYLE • HAIR • BEAUTY N FASHIO

ASS: ESS CL BUSIN NEUR P RE E TO ENTREP FROM TH W 43 VIE Usagi Jillian S S TIDBIT SINES 47 BU S SINES W BU 48 NE e Network Purpl

DIARY SHION 86 FA DIARY AUTY 93 BE

E INSPIR ALTH • LOVE

ALTH

SPIRIT

IT cancer W I DID 64 HO I defied breast How

T DIARY TMEN INVES 66 MY syimi Jen Mu RSE MY PU AT’S IN 69 WH Kubasu try Ke ME TO BE COSTS AT IT 70 WH Kiome Mercy

ASS: ESS CL BUSINLIFE WORK

•

MUM RKING 72 WO Mburu Fridah UG IN W I PL 73 HO Karia Shreya

OK THE LO

84 SH

Y • WE

MONE

S SUCCES

R ESS FO

79 DR

S: S CLAS SINES

SESSIO

YLE OB

77 ST

ELLER

S TRAV SINES 75 BU yanjui Kui Kin

• HE

N OF WOMA

Move

DIA ALTH

MY HE

103

X • LISTEN RELA H WATC GO • 106 108

EN KITCH

S DIARIE OD

AY FO EVERYD FILE TRAVEL

MUTU TOO KOKI G TRON MIDEGA ARMS : KRYSTAL ITU STYLIST MES CHEGE NDER JA D2 THERINE HAIR: -UP: CA TION: DUSIT MAKE CA Style ON LO rings from ail KES SHOT on ear det BI clip NAIRO diamante h gold beaded rs wit Koki wea ck kaftan rdrobe , Bla ge’s Wa Studio from Jor 5,500

4 • RISE

ber 201

er-Decem

Novemb

LLAH

M ABDU

MARIA

st:

New Po Africa

er, Manag General

East

ft, Microso

l for Channe Operator Head of osoft s Job: icr Previou ran Africa, M osoft’s icr M ha of Sub Sa rketing, charge ms in ma ts like s: In rke sibilitie iding tea Respon vice sales, gu n in key ma . tio de Ethiopia mobile d retail execu da and sales an nzania, Ugan n 15 Ta more tha and Kenya, rked for tion e has wo , communica d Africa. on nce: Sh ia an Experie the informati e, US, As rop in Eu in al years a speci gy sector m ce with technolo of Scien d Business fro chelor ience an ion: Ba Educat Computer Sc d Kingdom. ite focus in iversity, Un Un Brunel

s every man die , one wo childbirth — the world y or Around s in pregnanc women every 0 nd e 90 seco re than 350,00 ese deaths ar th that’s mo st majority of e va ble. onal year. Th preventa ati ern

nesty Int

urce: Am

So the world men in m hest wo eir money fro e 20 ric th All of th #17 inherited their father. or except fortheir husband es.com www.forb either Source:

4 • RISE

ber 201

er-Decem

Novemb

•9

.com

edialife

R E COVE graphed by ON TH NGI photo

114

ERY GS EV THIN N SHOULD A WOM NOW K

ON TH

Hope Mwin

X L DETO

DIGITA

100

101

IONS

OT PROM

NCE

SUBSTA

Wom-

love We would

•5

8 • RISE

Koki w ring neckla gla S coc

ber 201

er-Decem

• Novemb

rhm itorial@ us on ed r. Do email ook and twitte dback. eb your fee us on Fac to hear also find can You

118

an Sach

Aly Kh

ber 201

er-Decem

• Novemb

Jumana

S E SKIE

Kanini

Muturi

TENT

14 -Dec 20

Photo by:

CON

URE R FEAT COVEERVIEW

GLOBAL

gest ’s youn America Blair: Saira ker lawma the became wins th KENYA the ira Blair Nigeria pionship ars, Sa ator in am At 18 ye elected legisl ent midst genen’s Ch win the mo st 2-0 to er the rec conseryounge nk has Kenya. n aft Ba roo s tes pime Sta cally Barclay se board in beat Ca men’s Cham , United ta The fis ria en s. ge er on res Ni ek Wo cti ll rep s the der div Windho rican term ele can wi . Not become er in the Af the Republi West Virginia Kenya irobi Stock in Octob rnament is vative s Bank t she onship trict in AfriBarclay any on the Nan form 50% lide bu e tou small dis e win lands mp bia. Th of the men’s me dorm mi r wo int Na 20 he sh first co ve po r, version ns. Howeve ge to ha August, it ap ria, only did mpaign from one of ll Exchan female ha r ca age as ard. In of Natio uction, it’s sti ila Mac sso ran he ting ed her of its bo women, La we le rod ca Cup She us aign no rah Od er its int with very litt room. her camp involved. ed three ko and No ors adding n years aft rcepets for Ou to be unknow blic pe the ass Winnie ecutive directne Karuku. uth need shman study virtually ral is a pu yo ne ex Ja ere ge nthe s t d in l . Th ha an a fre tha as no nationa to support women’s sport Ogega ets Authority nt rrently d or cu se ine eri is Ro ga e inf t to ark Sh ted air intme lition tha ly football is pital M ance. Bl when she defea the appo rooms, The Ca lar all - the ing fin um shing for board -particu e men have it tion and n in May publican inc tio been pu women to nce quality en en Th att Re was att re men’s. media en she to uggle -year-old of of mo that they enha te corporastr wh 66 n are the ary le wome on’s sh a prim ung s eligib arguing decisions. Stasure at least - while less yo bent in before she wa ce. Un money from of board required to en ar orted a pittan ers are d supp 17, a ye along on couraged an the tions are board memb s is at the en remain of vote. wsj.com a third nder. Barclay ersity and girls are tball will still d www. ge div an foo r P y, ng ip; he AF pla oti eit to leadersh Source: t prom me. forefron ty of women in erations are man’s ga ort c.com/sp inclusivi rican group op a Ramos as www.bb Source: Their Af women- Mari cas-Bull as by Lu headed and Wendy O the CE the Board. Chair of

WHO,

tain

p The Ca

N CAPTAI

ber 2014

st The Fir

STATE OF THE RKING N WOMA

KOKI I NG MUTU

Officer

gh The Fli

LIKE A

T ON RING I

ing from Unpluggial Media Soc

ana ELAX:oN Her n anjau eekend W

00 • TSH

S IN DON’T Y BECAUSE AY A LAD PARK, I PL ND ALL THE B ME GAME A A THE S

L DIGITA DETOX

• UGX 14,5

R A O S IN W

WITH I PLAY OYS THE B OY. I B LF AS E LIKEEA E MYS

t Purser

from womentinent ry con reer ca r ei e th iences exper

KES 400

SHE W

8,500

m celet fro gold bra Shoes n, beaded s Wardrobe, ge’ e her ow neckpiec 5,500 from Jor gs and S rl earrin ured gown KE le pea Sty m ars lpt h fro Venus we dio, Black scu cuff bot nte wrist her own. Style Stu d diama es rings an m Taraji, sho her own. glass nte ear ce and diama KES 8,000 fro kla ld own. nec Go l her ss ars es sta Koki we d cocktail dre rings, cryer gown and sho Re nte ear Studio, diama vy blue busti sapphire , Na ria wears Style Studio Savia Macelet all from : Tel ite 10 bead bra Court Su ngham , Hurli STS ek Road STOCKI s Kodh 60 Argwing 235027 148 obe 45 Wardr 2 / +254715 : +25472 Jorge’s Street Tel 343423 ROBI inange +25472 IT D2 NAI Floor, Ko T AT DUS wers 1st TOO • SHO Yala To STRONG 2 Taraji HER: ARM 472710 TOGRAP GE • PHO : +25473 Tel dio JAMES CHE HAIR BY Style Stu RITU AND CAT4HER berBY201 EUP ecem er-DMAK EGA emb L MID • Nov E STA KRY D •BYRIS 26 YLE

INE NDE

STYLED

L MIDEGA

BY KRYSTA

4 • RISE

ber 201

er-Decem

Novemb

ecember

ember-D

E • Nov

18 • RIS

MAKEUP

RITU INE NDE

ES CHEGE

R BY JAM

AND HAI

ROBI

IT D2 NAI

ONG TOO : ARMSTR

AT DUS • SHOT

RAPHER

• PHOTOG

BY CATHER

2014

• 27

VOL 1 • ISSUE 3 | MAY 2014

www.cbagroup.com

THE CBA MONTHLY E-ZINE

CBA STAFF TALK –THE INSIDE STORY ON THE: • Uganda Office Opening • Chip and Pin Migration

ASPIRE “Aspire” was your monthly dose of motivation and empowerment, specially crafted for our dedicated team at CBA [now NCBA]. This staff newsletter was designed to uplift, inform, and ignite a passion for excellence.

THE HEALTH ISSUE!

What are your health habits?

PLUS PROJECT: GRAPHIC DESIGN + PRINT PRODUCTION

MANAGERS CORNER WITH DON TWINE IN UGANDA AND REHEMA NGUSARU IN TANZANIA

WORK OUT THURSDAYS WITH THE CUSTOMER EXPERIENCE TEAM

THE MINISTRY OF FUN YES WE CAN HAVE FUN AT WORK

MY POINT OF VIEW: BANKS AND THE WAR ON TERROR

2012/07/04

4:31 PM

halo. 290

290 CBA 275x210_03.pdf

OFFICE SNOOP MY DESK: This is a good day, you should see it on a Monday, it looks like a market. As the day progresses, it gets crazy with paper work. Mondays are usually my toughest day due to the weekend activities as I have transactions and emails to action from the entire weekend. I don’t personalize my work station as I try to separate my work and personal life.

SUPPLEMENTS: I am health freak. I work out and do my best to eat healthy. These are vitamins and minerals. I do weights and cardio four to five times a week.

TWO SCREENS: The two screens help with working with the document management systems. It`s easier as I can refer as I work on actioning instructions sent in by clients, departments or other branches Everyone in my department has two screens.

MEET OUR COVER PERSONALITY FOR THIS ISSUE

PIN BOARD: I place things I can`t remember or save on my mind as I do my daily tasks

CAROLINE KIMANI Manager – Diaspora Banking, Personal Banking

bank anytime, anywhere. With CBA’s full range of online, mobile, ATM and self-service banking options, you’ll find that banking with us is as convenient as it is comfortable. Now you can bank anytime, anywhere with our comprehensive mobile banking services and enjoy a life of more.

more convenience.

mobile

online

atm

self service

Commercial Bank of Africa Limited www.cbagroup.com

time for more.

What do I like most about my work: It`s very challenging as it gets me out of my comfort zone and makes me consider a lot of different ideas to have the diaspora products in place for high customer uptake. I spend my Friday nights by enjoying a glass of wine with my girlfriends. If I don’t want to be out I will spend my time with family watching movie at home. My Favourite things: I love the colour purple. I also love wearing high heels, whether I can walk in them the entire day is another story altogether. I use two pairs at the office, a practical everyday medium sized heel and a glam one where minimal walking occurs. Family: I have one son aged 6 years. Most useless piece of advice ever given to me: Nothing is possible as I believe everything is possible and happens for a reason. Where do I see myself in 5 years: Growing into a senior managerial position. I would also like to increase my family by having a daughter. I am also thinking increasing my linguistic skills by learning a foreign language like French.

Inside...

WORK OUT THURSDAY Kenneth Gitonga tells us more about the Work Out Thursdays My health and lifestyle with Magdalene from Tanzania THE OFFICE SNOOP 6 people share with us their fashion and style options POEM Atupasikye shares with us her journey into poetry CBA STAFF TALK Loise Simbar and Don Twine share with us news from their departments Viola Kioko shows us how her colleagues have fun at work MY 9-5: With Steven Musyimi of Security and Investigation Department The E-zine is Published by Raspberry Haven on behalf of CBA RASPBERRY HAVEN LTD: Tel: +254-020-2618850 Email: info@raspberryhaven.co.ke Web: www.raspberryhaven.co.ke For editorial enquiries, feedback or submission please contact us on: aspiremagfeedback@cbagroup.com

ASPIRE

FEATURE

STAMPS: I only use one of these as I always need to stamp to show the action I have inputted.

SNACK: Fruits

ASPIRE

What is your No.1 Health Habit

WORK OUT THURSDAYS

MAASAI BROCHURE: A travel agency that is trying to sell a holiday to me.

BEST ADVICE I HAVE EVER RECEIVED: My older sister told me to make sure I always have a roof over my head which means that I pay my rent first and not use money frivolously. This keeps me grounded. She also taught me how to balance my check book.

MY DESK

Kenneth Gitonga tells us more about Work Out Thursdays. In December, the team at the Customer Experience Centre in Westland’s decided to begin working out together. We began this year and we meet for 30 minutes in the breakout area and then go back to our desks. We do Zumba and stretch. Due to the increasing numbers, we are changing the venue to Westlands Primary. Keeping fit is a lifestyle which gives you energy and keeps lifestyles diseases away. We enjoy doing this together.

ALTHEA MUMELO

We asked the team about their health habits and asked some of them to score themselves on a scale of 1-5. 1= Bad; 5= Great

Card Operations Assistant

ASPIRE

STANDING L-R Dennis Oliko, Maureen Kamau, Arnold Kavili, Benson Kang'ethe, Kenneth Kitur, Tabitha Kiragu. KNEELING L-R Sarah Kibira, Dorris Mwaniki, Maureen Nyangena, Kenneth Gitonga. SITTING:L-R Patricia Kimama, Ann Muthoni, Carolyne Kihara, Sylvia Elavisa.

ASPIRE

KIOTA Kiota is the Swahili word for Nest: A safe place, where little ones can be cared for and nurtured so that they can get their wings to fly. Kiota School is a child centered institution that prides itself with providing an environment where children thrive. At the core of our approach is the nurturing of Christian and Biblical principles aimed at raising well rounded children.

PROJECT: GRAPHIC DESIGN + PRINT PRODUCTION

AM •

DA RY

SE CO

011

A R

AT I

W E A LO N V O DE E TH A G ER CH OD

T K

W O N LE E A B VE EH IN NO D

M E

A W

ES S

E T TR EL U LT TH H

O W

E K W EE O P R O D U

IN W

ES S

E R AR ES E PE KI C ND TF A U N L D

Va KI lu OTA S e CH W OOL K he el

20 22 e

id gu go

ic al lo hn

Along with your baked delicatessen, you can enjoy a barista-brewed coffee from one of Canberra’s best roasters - ONA Coffee. While Crust can become very busy, the staff aim to serve their customers quickly with a smile and are always willing to take the time to answer any questions customers may have. PROJECT: GRAPHIC DESIGN + PRINT PRODUCTION

T lo ech go n i g u ca l id e

Crust sells a French-influenced range of pastries that caters to your many needs. They bake an excellent variety of cakes that variates through the seasons.

Te Pr rmin op ol Sc og o a y lin rtio Pr n g i & & Se ma Cl M ry c on Br Lo inim ear da an go um Sp In d ry c M Si ace Lo Co orr ze ec ark go Br lou tU rP an sa Ta al d ge e g F tte lin on Ph e ts ot og ra ph y

Co nt en ts

Cru st Te c

CRUST BAKERY

Crust Technical logo guide

2022

Terminology

Proportion & Clear Space

EPS

CMYK (print use)

Always surround the Crust logo with the amount of clear space shown to ensure that it is easily identifiable as well as visible and legible wherever it appears.

Encapsulated PostScript (EPS) is a standard format for importing and exporting PostScript language files in all environments. It is usually a single page PostScript language code that describes an illustration which is characterised by smooth edges of defined curves or shapes. All master graphics for our official identities are EPS files. Because EPS files are vector graphics whose foundations are based on mathematical formulas, they have the ability to scale limitlessly. They are the common source file for creating fixed graphics in bitmapped formats such as TIFFs, JPEGs, PNGs or GIFs because

An acronym used to identify four-colour process print reproduction and the four specific colours used. When printed as overlapping screens of dots on paper, these four colours create the illusion of a wide range of colours. The four process colours are: cyan (process blue), magenta (process magenta), yellow (process yellow) and black. The letter K is used for black to avoid potential confusion with blue. These colour values should always be used for printed brand materials.

JPEG JPEG is a file format used primarily to compress photographic images. JPEGs reduce the original image size by subdividing and simplifying complex images, allowing them to transfer more quickly across an Internet connection. JPEG stands for ‘Joint Photographic Experts Group’ and is a common file format for use in web and print publishing. TIFF TIFF stands for Tagged Image File Format, and is a file format used for pixel-based images. TIFFs are the default image type when you are using a professional editing package to produce a final image appropriate for publishing.

Crust Technical logo guide

2022

Crust Technical logo guide

2022

Colour Palette

Incorrect Usage

Clear space is the minimum ‘breathing room’ maintained around the logo. It also defines the minimum distance between the logo and the edge of a printed piece.

2022

The following colours have been chosen for the brand and should be reproduced according to the production requirements. These colours should not be altered for any reason. Using these colours consistently will build and maintain a strong brand recognition throughout

PANTONE 8200 C

The clear space around the logo is equal to the logo height (see diagram). Do not position any text, graphic elements, or other visual marks inside the recommended clear space.

CMYK: C62 M39 Y30 K2 RGB: R107 G135 B153 HTML: #6B8799

RGB (digital use) Red, Green, Blue. RGB refers to the three colours of light that can be mixed to produce any other colour. These colours correspond to the three colours emitted by televisions and computer monitors, and to the colour receptors in the human eye. RGB values are used to describe colour for all on-screen applications, whereas CMYK and Pantone colour values are intended for print applications.

Please note that this distance may sometimes be adjusted for select online or exterior signage applications where space is limited.

“x” represents the minimum amount of clear space that must surround the logo at all times.

No colour variation unless specified in this document .

No use of heavy drop shadows, embossing or similar effects.

No placement over complex photographs or backgrounds without effects or adjustments made to photographs.

Sof t Green CMYK: C26 M13 Y26 K0 RGB: R190 G201 B188 HTML: #BEC9BC

Pantone / SPOT colour The PANTONE Matching System is an international standard system of colour and ink formulas developed by PANTONE, Inc. that is most commonly used in design, production and printing to specify colour in reproduction.

Scaling & Minimum Size

Four-Colour Process The process of combining varying amounts of four basic offset printing colours to create a colour image composed

Light Grey CMYK: C13 M8 Y12 K0 RGB: R219 G222 B217 HTML: #DBDED9

Minimum size refers to the smallest allowable logo size. The logo must never appear smaller than 30mm wide in print.

No shearing/skewing/slanting of logo identity.

No rotating or tilting of logo identity.

Placement over colours other than the brand colour palette should be avoided.

30mm

Crust Technical logo guide

2022

Primary Logo

Secondary Logo

Crust Technical logo guide

2022

Crust Technical logo guide

2022

Brand Mark

A secondary logo has been developed for minimal use only. This logo is only to be used in areas where the brand is not obviously a bakery. As the brand name is of French origin, this logo has been developed to use when the brand needs to be explained.

Brand Mark (continued)

Logo

Brand Mark

Brand Mark Secondary Colour

Logo Mono

Brand Mark Mono

Brand Mark Secondary Colour

Logo Reverse

2022

Brand Mark Reverse

013

END

njuguna.michael@gmail.com 0725 587 309