OFFICIAL STYLE GUIDE
M I SSI O N S TAT E M E N T Established in 2010, DIVIDE is a fashion house committed to providing quality clothing and accessories to its customers. Only the best materials are used to create hand-crafted goods that will last a lifetime. DIVIDE. Set yourself apart.
COLOR PALETTE / OFFICIAL STYLE GUIDE // 3
L O G O S P E C I F I C ATI O N S DIVIDE has two main marks to use: the logotype featuring a pin as the first “I” and the monogram of a “D” with the pin slashing through it. The logotype is the main logo of the company. It may be produced in any combination of the approved color palette with enough contrast to show all elements. The monogram is used for smaller applications and as an iconic symbol of DIVIDE that could be used much like the double C monogram of Chanel. LOGOTYPE 1/
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1 / Black and White 2 / Full Color 3 / Secondary Application MONOGRAM 4/
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4 / Black and White 5 / One Color 6 / Full Color 4 \\ OFFICIAL STYLE GUIDE \ LOGO SPECIFICATIONS
COL O R PA L E TT E 1/
PANTONE SOLID COATED 1 / NAVY Pantone 533 C 2 / BLACK Pantone Black 6 C 2/
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3 / DARK GRAY Pantone Cool Gray 11 C 6/
4 / MEDIUM GRAY Pantone Cool Gray 8 C 5
LIGHT GRAY Pantone Cool Gray 4 C
6 / PALE GRAY Pantone Cool Gray 1 C PANTONE PROCESS COATED 1 / NAVY Pantone 533 PC 2 / BLACK Pantone Black 6 PC 3 / DARK GRAY Pantone Cool Gray 11 PC 4 / MEDIUM GRAY Pantone Cool Gray 8 PC 5 / LIGHT GRAY Pantone Cool Gray 4 PC 6 / PALE GRAY Pantone Cool Gray 1 PC
COLOR PALETTE / OFFICIAL STYLE GUIDE // 5
TYPOGRAPHY The primary typeface selected for DIVIDE is Didot HTF. This font is used for the signature of the logotype and for main headlines and call outs. The secondary typeface is Neutra Text. This font is used for all other applications. It is a highly versatile font in a variety of weights to handle many different situations.
Didot HTF 64 Light abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
Neutra Text Light Alt abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
Didot 64 Light Italic abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
Neutra Text Light Italic Alt abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
Didot HTF 64 Medium abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
Neutra Text Book Alt abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
Didot HTF 64 Medium Italic abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
Neutra Text Book Italic Alt abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
Didot HTF 64 Bold abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
Neutra Text Demi Alt abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
Didot HTF 64 Bold Italic abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
Neutra Text Demi Italic Alt abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 Neutra Text Bold Alt abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 Neutra Text Bold Italic Alt abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
TYPOGRAPHY / OFFICIAL STYLE GUIDE // 7
SY STE M E L E M E N TS DIVIDE has a variety of patterns created from the repetition of the logotype. In addition, there are patterns to choose from based on classic fabric patterns and other aspects of fine-tailoring and craft, such as the “Pin” pattern created from aspects of the logotype. The “Chambray” fabric pattern must be used in black and white. The vector-based patterns can be used in any combination of the approved color palette that have enough contrast for all elements to be visible.
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1 / Pin 2 / Herring Bone 3 / Chambray Fabric
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