Love Island: I’ve Got No More Texts!

By Kishana K

The UK’s most popular dating show, Love Island, is back for its ninth series however there’s a major twist in the rules this season. Contestants appearing on Love Island from now on, cannot have friends nor family running their social media accounts. ITV have requested all contestants’ social media accounts to remain dormant. But why? Due to Love Island’s massive supporting, it often dominates all social platform when it airs, and a lot of negativity from the public is presented to the contestants. ITV is hoping to change the negativity contestants receive while on the show and are also offering eight sessions of counselling after the show.

ITV hopes that they will relieve the stress from friends and family managing the contestants’ accounts. For example, Faye Winter, who was a contestant on the 2020 summer series of Love Island made the final with Teddy Soares. Although Faye had a huge following on social media before the show, her times on the show created headlines and evoked huge backlash. One infamous argument with Teddy on the show prompted 25000 Ofcom complaints which Faye later apologised to. Faye’s’ sister Jo was in charge of her account while she was on the show, and decided to block words which she believed would create a ‘snowball effect’. She believes the new social media rule is a “positive move”.

However, some believe the social media rule is a negative move. Brett Staniland- an islander on

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the 2020 series- is concerned about this. He believes the ‘(rule change) is potentially a bad thing because it can create a backlog of hate and abuse… in time for them getting their phone back.’ A friend of a former contestant, Victoria Sanusi says she saw some distressing messages when she was running her friend’s account. Victoria says she saw ‘really vile’ messages, with some followers telling the contestant ‘not to be here anymore’.

Despite the opinions on the rule change, ITV are firm on this rule going forward. Only time will tell whether this was a good choice or not.

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