PajaronianThetosupplementA
831.479.6000 • www.bayfed.com • 888.4BAYFED 1 To qualify and receive 25,000 bonus points, you must make net retail purchase transactions totaling at least $2,500 (i.e., purchases less credits, returns, and adjustments) that post to your account within 90 days of the account open date. Certain restrictions, limitations, and exclusions apply. For full details, please visit www.bayfed.com/creditcards. 2 Point earnings are based on the net retail purchase transaction volume (i.e., purchases less credits, returns, and adjustments) charged to the Rewards Card during each day by the Cardholder. Certain restrictions, limitations, and exclusions apply. Refer to full program terms and conditions. © 2020 Visa Inc. All rights reserved. Experience the Signature Lifestyle Visa Signature ® Credit Card Discounts Your Spending! Get 25,000 Bonus Points when you spend $2,500 on purchases within the first 90 days of account opening.1 Unlimited 1.5% Points on every purchase, including all your monthly expenses.2 Shopping with Rewards – Redeem your points on gift cards, online shopping, travel, and more! Apply now at www.bayfed.com or visit any branch 2 |202226,AUGUSTBESTOFPAJAROVALLEY 21 Brennan St, Suite 18, Watsonville, CA 95076 Phone: 831.761.7301 CEO & Executive Editor Dan Pulcrano Publisher Jeanie Johnson Ad Director Debra Whizin Editor Erik Chalhoub Contributing Writers Johanna Miller Tarmo Hannula Advertising Account Executives Lisa Buckley, Phil Garza Sue Lamothe, Kate Kauffman Ilana Packer, Tiffani Petrov Editorial Production Manager Phaedra Strecher Published by WatsNews, LLC, Watsonville, CA. Entire contents © 2022. All rights reserved. Reproduction in any form prohibited without publisher’s written permission. TO PLACE AN AD Email: sales@pajaronian.com Call: 831.761.7325 MAGAZINE 4 Home & Garden 5 Arts 5 People & Places 6 Food & Drink 14 Staying Active 16 At Your Service 19 Pets 19 For the Kids 19 Personal Touch 19 To the Bank 4 Simply the BEST T hrough painstaking deliberations and difficult decisions, the com munity voted for their favorites. Now, in this issue, we unveil the winners of the Best of the Pajaro Valley 2022 awards. Readers had the chance to vote for a variety of businesses, orga nizations and more through an online ballot that was live for a month. With more than 100 categories to consider, at least 20 selections had to be made in order for the ballot to count. We received numerous entries, with the community telling us their favor ite places to eat, where to shop, what they like to do on the weekend and more.The results show many old favorites have once again reclaimed their titles, but plenty of others have been voted the best for the first time.
3 202226,AUGUST|VALLEYPAJAROOFBEST Thanks For Voting Us Pajaro Valley’s Best Local Grocery Store. Browse the largest selection of organic and natural foods in Santa Cruz County. SANTA CRUZ 1266 Soquel Avenue • 831-423-8632 906WATSONVILLEE.LakeAvenue•831-726-0240 • Full Deli • Grab & Go items • Hot & salaD bars • bulk FooDs • • Complete GroCery • beer, Wine & CHeese • www.staffoflifemarket.com 2021 Don’t Miss These Fun & Delicious Events at our Watsonville Store! Check our website for details. TUESDAYTASTY Ultra-Healthy Cheeseburgers, Pulled Pork Sandwiches & Loaded Tater Tots (5–7pm) WINE WEDNESDAYDOWN Regular Free Wine Tasting Event Every Other Wed. (5–7pm) Next Event: SEPT. 7: Storrs and Birichino Wineries &SupplementsCosmetics &SupplementsCosmetics &SupplementsCosmeticsand Juice & SmoothieS Beer, Wine & Cheese Beer, Wine & Cheese Beer, Wine & CheeseProduce, Meats& SeafoodProduce, Meats& SeafoodProduce, Meats No ANtibiotics EvEr
4 |202226,AUGUSTBESTOFPAJAROVALLEY HOME &GARDEN Best Pest Control TERRA X PEST SERVICES 1061 Main St. #133, Watsonville, 761-1913 terraxpest.com RUNNER UP Greggs Pest Control Best DesignLandscape SIERRA AZUL 2660 E. Lake Ave., Watsonville, 728-2532 sierraazul.com RUNNER UP K&D Landscaping HardwareBest Store ACE HARDWARE 451 Main St., Watsonville, 724-4749 1056 E. Lake Ave., Watsonville, 724-4795 1820 Freedom Blvd., Freedom, 724-4740 centralcoastace.com Best Glass Repair DELTA GLASS 1811 Freedom Blvd., Freedom, 724-6385 delta-glass.com RUNNER UP ABA Windows Best Electrician CENTRAL ELECTRIC 430 Walker St., Watsonville, centralelectriccompany.com724-6321 RUNNER UP Corralitos Electric Service Best Plumber TINO’S PLUMBING AND DRAIN SERVICE 1020 Freedom Blvd, Watsonville, 724-4300 tinosplumbinganddrain.com RUNNERS UP Five Star Plumbing, Heating & Air Conditioning, Tony’s Plumbing & Drain Service Best RoofingSolar MORENO ROOFING AND SOLAR 16 Walker St., Watsonville, 724-6173 morenoroofing.com Best Nursery (Tied for First) ALLADIN NURSERY & GIFT SHOP 2905 Freedom Blvd., Watsonville, 724-7517 alladinnursery.com SIERRA AZUL 2660 E. Lake Ave., Watsonville, 728-2532 sierraazul.com GREEN THUMB Alexa Rosendale, daughter of Sierra Azul Nursery & Gardens owner Jeff Rosendale, shows off a selection of succulents.
photoMiller/FileJohanna
5 202226,AUGUST|VALLEYPAJAROOFBEST Best Real Estate Broker CHUCK ALLEN KELLER WILLIAMS REALTY— SANTA CRUZ 42 Brennan St., Watsonville, 818-1069 chuckallenproperties.com MortgageBest Broker BAY FEDERAL CREDIT UNION 1481 Main St., Watsonville, 479-6000 bayfed.com RUNNER UP Concept Mortgage Best Yard Care K&D LANDSCAPING, INC. 62C Hangar Way, Watsonville, 728-4018 kndlandscaping.com Best Home Decor DÉCOR ATE ME STUDIOS CANDLES & HOME DECOR 2732 Freedom Blvd., Watsonville, (323) instagram.com/decoratemestudios384-4420 Best Real Estate Agent RUDY & PALOMA ZAMORA 713 E. Lake Ave., Watsonville, rudy-and-paloma.business.site818-4196 RUNNER UP Paul Cuccia, Remington Duque Best StoreFurniture RAMOS FURNITURE 555 Main St., Watsonville, 288-0331 ramosfurniture.com Best Tree Service K&D LANDSCAPING, INC. 62C Hangar Way, Watsonville, 728-4018 kndlandscaping.com RUNNERS UP Community Tree Service, Davey’s Tree Service Best PainterHouse LIZ MAITOZA PAINTING 763-7885 RUNNER UP Conley Painting ARTS Best Cinema GREEN VALLEY CINEMA 1125 S. Green Valley Rd., Watsonville, greenvalleycinema.com761-8200 RUNNER UP Watsonville Film Festival Best Theater CABRILLO STAGE Cabrillo College, 6500 Soquel Dr. Aptos, 479-6154, cabrillostage.com RUNNER UP Green Valley Cinema Best Art Gallery PAJARO VALLEY ARTS 37 Sudden St., Watsonville, 722-3062 pvarts.org RUNNER UP Studio Judy G LiveBest Music Venue BEER MULE BOTTLE SHOP + POUR HOUSE 45 Aviation Way, Watsonville, 254-9789 kickassbeer.com RUNNER UP Henry J. Mello Center PEOPLEPLACES& ChiropractorBest DR. GOLDI JACQUES-MAYNES Golden Chiropractic, 9053 Soquel Dr. A, Aptos, 661-5577, Goldenchiro.net BEST EVENT Cheryl Selden of Watsonville shows Moo Cow, a young dwarf goat at the Santa Cruz County Fair on the last day of the 2021 fair. photoHannula/FileTarmo
6 |202226,AUGUSTBESTOFPAJAROVALLEY Best OrganizationCommunity SECOND HARVEST FOOD BANK 800 Ohlone Pkwy, Watsonville, 722-7110 thefoodbank.org RUNNERS UP Community Action Board of Santa Cruz WatsonvilleCounty,Wetlands Watch, Alpha Theta Chapter of Omega Nu Best Optometrist THOMAS SUZUKI, O.D. 53 Aspen Way #3085, Watsonville, 724-1097 eyedoctorwatsonville.com Best ClinicMedical WATSONVILLE HEALTH CENTER 1430 Freedom Blvd. #D, Watsonville, 763,8400, santacruzhealth.org RUNNERS UP Doctor’s on Duty, Mar Monte Medical Clinic Best TherapistMassage BLUSH SKINCARE & BROW DESIGN (Formerly Tayo Day Spa), 46 Brennan St., Watsonville, 722-4321, tayodayspa.com PhysicalBest Therapy APM PHYSICAL THERAPY 734 E. Lake Ave. Ste 21, Watsonville, 345-5931, jitstherapy.com Best Event SANTA CRUZ COUNTY FAIR 2601 E. Lake Ave., Watsonville, 724-5671 santacruzcountyfair.com RUNNER UP Watsonville Film Festival, Pajaro Valley Chamber Dinner SeniorBest Services SALVATION ARMY 214 Union St., Watsonville, watsonville.salvationarmy.org724-3922 Best Dentist WATSONVILLE DENTAL WELLNESS CENTER 36 Aspen Way Ste A, Watsonville, 728-2266 dentistinwatsonville.com RUNNERS UP Del Sol Dental, Terry F. Haskin, DDS Best (MD)Doctor ROBERT WEBER, M.D. Dignity Health Medical Group, 575 Auto Center Dr., Watsonville, (877) 323-5413 dignityhealth.org RUNNERS UP Robert R. Clark, M.D., Clayton McDaniel, M.D. FOOD & DRINK Best Brunch RED APPLE CAFE 589 Auto Center Dr., Watsonville, 761-9551 RUNNERS UP California Grill, Wooden Nickel Bar & Grill Best Take Out MIYUKI RESTAURANT 452 E. Lake Ave., Watsonville, 728-1620 miyukirestaurant.com RUNNERS UP D’La Colmena Market & Catering, California Grill MexicanBest Dining JALISCO RESTAURANT 618 Main St., Watsonville, 728-9080 jaliscorestaurant.com RUNNER UP Cilantros Best Farm Stand GIZDICH RANCH 55 Peckham Rd, Watsonville, 722-1056 gizdich-ranch.com RUNNERS UP Farm Fresh WatsonvilleProduce,Farmers Market FRESH FEEL Juan Carlos keeps fresh produce in tight arrangement inside Staff of Life. photoHannula/FileTarmo
Federally Insured by NCUA | Equal Housing Lender Thank you to the Pajaronian readers for voting us ”Best Credit Union!” We sincerely appreciate your confidence and trust in us, and we look forward to many more years of serving our community! 490 AUTO CENTER DR WATSONVILLE SALES/SERVICE: (831) chevroletofwatsonville.com722-4122 Thank You for Voting Us BEST AUTO DEALER! 7 202226,AUGUST|VALLEYPAJAROOFBEST
8 |202226,AUGUSTBESTOFPAJAROVALLEY Best HouseCoffee COFFEEVILLE 948 E. Lake Ave., Watsonville RUNNER UP Craft Bakeshop & Eatery, Bagel Cafe Best CoffeeNewShop HONEYLUX COFFEE 45 Aviation Way Ste 4B, Watsonville, 345-2947, honeyluxcoffee.com Best Chinese GOLDEN CHINA 1866 Main St., Watsonville, 724-6957 goldenchinaca.com RUNNER UP Happy Garden Best PatioOutdoorDining CILANTROS 1934 Main St., Watsonville, 761-2161 cilantroswatsonville.com RUNNER UP Jalisco Restaurant, Ella’s at the Airport Best Steak CALIFORNIA GRILL & BAR 40 Penny Ln., Watsonville, californiagrillrestaurant.com722-8052 RUNNERS UP Wooden Nickel Bar & Grill, Ella’s at the Airport Best Burrito EL FRIJOLITO 11 Alexander St. #B, Watsonville, 724-8823 toasttab.com/el-frijolito RUNNERS UP Super Taqueria, La Santa Rosa Market Best Food Truck TACOS EL JERRY 35 E. Lake Ave, Watsonville, tacoseljerrywatsonville.com998-4349 photoHannula/FileTarmo SELECTION JT Yeh shows a bottle of Moonraker barrel-aged Imperial Stout at Beer Mule inside the Watsonville Hangar complex. Taqueria La Fuente Handmade Corn Tortillas Try our extensive menu of specialty Tacos, Burritos and Birria! Come try our award winning Birria today! 15 E Beach St, Watsonville, CA 831-728-020695076 Take Out or Dine In *Serving our community since 1985
La MichoacanaAntojitos Deliciosos! 1426 Freedom Blvd. Watsonville 831.319.0230 Open 11am-9pmDaily Lejes Tires 2025 Site D Freedom Blvd. Freedom, Ca 95019 831-724-4410 *SeHablaEspanol Great News! We now offer • Alignment/AlineacionStateofTheArtAlignment from Hunter Systems, for all 2022 and Older Domestic, Import/ European/Specialty Sports Cars, Electric Vehicles • Servicing needs for R.V., Monster Trucks, & Semi-Trucks (by Appointment) • New & Used Tires/Llantas Nuevas y Usadas • Brakes /Frenos 9 202226,AUGUST|VALLEYPAJAROOFBEST
10 |202226,AUGUSTBESTOFPAJAROVALLEY RUNNERS UP Tacos Los Jacona, Miches & Ceviches Best Boba Tea MR. Z’S CREPES & TEAS 45 Aviation Way #2, Watsonville, 228-1588 mrzsteas.com RUNNER UP Pho Kitchen & Boba Tea Best Date Night CALIFORNIA GRILL & BAR 40 Penny Ln., Watsonville, californiagrillrestaurant.com722-8052 RUNNERS UP Miyuki, Jalisco Restaurant Best DiningHealthy CALIFORNIA GRILL & BAR 40 Penny Ln., Watsonville, californiagrillrestaurant.com722-8052 RUNNERS UP Cilantro, El Alteno Best Pozole JALISCO RESTAURANT 618 Main St., Watsonville, 728-9080 jaliscorestaurant.com RUNNERS UP D’La Colmena, La Fogata Best Caterer MONTEREY BAY CATERERS 152 W. Lake Ave., Watsonville, 722-9444 montereybaycaterers.com RUNNERS UP D’La Colmena, Catering by Gonzo Best Japanese MIYUKI RESTAURANT 452 E. Lake Ave., Watsonville, 728-1620 miyukirestaurant.com RUNNERS UP Imura Japanese Restaurant, Wasabi Sushi Best YogurtFrozen YOGURTLAND 1487 Main St. Ste 102, Watsonville, 761-1500 yogurt-land.com Best Sushi MIYUKI RESTAURANT 452 E. Lake Ave., Watsonville, 728-1620 miyukirestaurant.com RUNNERS UP Imura Japanese Restaurant, Wasabi Sushi Best GroceryLocalStore STAFF OF LIFE 906 E. Lake Ave., Watsonville, 726-0240 staffoflifemarket.com RUNNERS UP Santa Fe CardenasMarket,Market Best Happy Hour CILANTROS 1934 Main St., Watsonville, 761-2161 cilantroswatsonville.com RUNNERS UP Wooden Nickel Bar & Grill, California Grill & Bar Best Taqueria EL FRIJOLITO 11 Alexander St. #B, Watsonville, 724-8823 toasttab.com/el-frijolito RUNNERS UP Super Taqueria, Taqueria La Fuente Best Winery ALFARO VINEYARDSFAMILY&WINERY 420 Hames Rd., Watsonville, 728-5172 alfarowine.com RUNNERS UP Nicholson Vineyards, El Vaquero Winery Best Lunch EL FRIJOLITO 11 Alexander St. #B, Watsonville, 724-8823 toasttab.com/el-frijolito RUNNERS UP Freedom Meat Lockers Best Ice Cream TUTTI FRUITI 30 E. 5th St., Watsonville, 761-8983 RUNNERS UP Baskin-Robbins Best Horchata CARDENAS MARKET 1437 Freedom Blvd., Watsonville, 763-7656 cardenasmarkets.com RUNNERS UP Tacos El Jerry, El Alteno photoNunez/FileTony FAVE SPOT Cilantros’ outdoor patio is a hit with diners.
11 202226,AUGUST|VALLEYPAJAROOFBEST Thanks for voting us Best Day Care and Best Nursery School! registrationoffeeuntilOct1,2022 40 Blanca Lane, Watsonville 831.724.0175 hhpreschool.com Sept. 10th 10am to 12pm Oct. 6th 5pm to 7:30pm Nov. 10am12th-12pm Open House $50OFF Come see what we are all about! Dine In or Take Out! CALL TODAY: (831)722-2233 *Se Habla Espanol* Desayunos, Lonches, y Anotjos Americanos 435 W Beach St, Watsonville
12 |202226,AUGUSTBESTOFPAJAROVALLEY Best Breakfast Cafe COWBOY’S CORNER CAFE 946 Main St., Watsonville, 761-8996 cowboycornercafe.com RUNNERS UP Red Apple Café, Beach Street Café Best Birria TAQUERIA LA FUENTE 15 E. Beach St., Watsonville, 728-0206 RUNNERS UP Taqueria Tecoman Best Cocktails CALIFORNIA GRILL & BAR 40 Penny Ln., Watsonville, californiagrillrestaurant.com722-8052 RUNNERS UP Jalisco Restaurant, The Fish House Bar & Grill Best Thai SUKHO THAI RESTAURANT 1433 Main St., Watsonville, 761-8509 sukhothaiwatsonville.com RUNNERS UP Lemon Grass Best Burger WOODEN NICKEL BAR & GRILL 1819 Freedom Blvd., Freedom, 724-2600 woodennickeltoo.weebly.com RUNNERS UP Fat Boy Burgers & Grill, The Farm House Best Pizza CASSIDY’S PIZZA 1400 Freedom Blvd., Watsonville, 724-2271 cassidyspizza.com RUNNERS UP Corralitos Pizza, Slice Project Best Bread SUMANO’S BAKERY 358 Locust St., Watsonville, 722-5511 sumanosbakery.com Best Cheap Eats FAT BOY BURGERS AND GRILL 1467 Freedom Blvd., Watsonville, 319-4221 orderspoon.com/fatboyburger Best FruitMexicanStand LA MICHOACAN PALETERIA Y NEVERIA 1426 Freedom Blvd. #102, Watsonville, 319-0230 Best Donut Shop TOP DONUTS 1892 Main St., Watsonville, 722-9585 RUNNERS UP Ms. Donuts, Donut Basket Best Bakery FREEDOM BAKERY 125 Hangar Way #130, Watsonville, 722-5223 fbandc.com RUNNERS UP Sumano’s Bakery, Guadalajara Bakery Best Brewery BEER MULE BOTTLE SHOP + POUR HOUSE 45 Aviation Way, Watsonville, 254-9789 kickassbeer.com RUNNERS UP The Slough Brewing Collective, El Vaqueros Winery East Lake Animal Clinic (831) 724-6391 740 East Lake Avenue Watsonvillewww.Eastlake-animalclinic.comHours:Monday-Sunday8am-6pm We’re So Doggone Proud! Thanks for Voting Us Best Veterinarian! Our thank you to the community - please bring in the ad in for a FREE EXAM (call to schedule). * LIMIT ONE PER PET, EXPIRES 12-31-22
13 202226,AUGUST|VALLEYPAJAROOFBEST Open Tues-Sat 9-6pm Deli Hours: 10-4pm Deli Orders: 831.724.1167 Butcher Shop: 831.724.4355 160 Hi Grade Lane • Freedom CA FreedomMeatLockers.com THANK YOU FOR VOTING US BEST SANDWICH ! Proud to be Family Owned for 50 YEARS. NO ORDER ISTOO LARGE- OR -TOO SMALL!
I-Buy to Why Buy: Internet leads that some agents depend on will dry up as more buyers start questioning whether they should buy and whether they should seek more experience, rather than clicking on the first agent link they see. Agents who haven’t learned how to create relationships will struggle.
Balancing Act: It would be hard to imagine a market more lopsided than the sellers’ market we’ve had. As things move in the direction of more balance, agents will have to learn better communication skills and how to negotiate on behalf of their clients - something that has all but disappeared.
Buyers Agents: No, you don’t have to offer full price. Yes, contingencies are allowed. You can also put in requests for repairs. Negotiation is part of the job even if it isn’t comfortable. Days on Market are a buyer’s friend.
14 |202226,AUGUSTBESTOFPAJAROVALLEY SPACE TO MOVE Watsonville Yoga Dance and Healing Arts owner Phoenix Artemisia at the business’ location on East Lake Avenue. photoMiller/FileJohanna Best Seafood THE FISH HOUSE BAR & GRILL 972 Main St., Watsonville, 728-3333 watsonvillefishhouse.com RUNNERS UP Las Islitas Mariscos, Cilantros Best FoodLocalGrower LAKESIDE ORGANIC GARDENS 25 Sakata Ln., Watsonville, 722-6266 lakesideorganic.com RUNNERS UP Dobler & Sons, Manns Apple Orchard Best NoodlesAsian PHO KITCHEN & BOBA TEA 1983 Main St., Watsonville, phokitchenwatsonville.com319-4351 RUNNERS UP Miyuki, Sukho Thai Restaurant Best Sandwiches (Tied for First) ERIK’S DELICAFE 1074 S. Green Valley Rd., Watsonville, 724-7575, eriksdelicafe.com FREEDOM MEAT LOCKERS 160 Hi Grade Ln., Freedom, 724-4355 freedommeatlockers.com RUNNERS UP Corralitos Market & Sausage Co. Best BBQ CARMONA’S BBQ DELI 1040 E. Lake Ave., Watsonville, 761-9160 Carmonasbbqdeli.com Best BakeryMexican LA MANZANA BAKERY 1262 Main St., Watsonville, 724-2979 STAYING ACTIVE Best CenterFitness GOLD’S GYM 120 Westridge Dr., Watsonville, 728-4653 goldsgym.com PAID ADVERTORIAL Tom Brezsny Tom Brezsny’s Real Estate of Mind Realtor® DRE #01063297 getreal@sereno.com831-818-1431 PAID ADVERTORIAL Provoking thought since 1990 Ore resciis nobitium qui utam estrum que inimint invent ati ut fugiasp ienihil igentotatem auda quamus molupta Luptasquiat. di berisqui andi simi, quo essinulpa nimillaciam que molorem. Vel est, quibercima si dus. Am rerore, si volorio. Nemod quistrum resequu ntiberum quid quas volorenet fuga. Et res sitatus andentem. Cabo. Nobitatia volorero illor rem volest que vendus restis senistota sam hitatur aditiur? Qui dolorro ipsundit occupti busdae necaectium et plam dunt am sim verit quis minum, consenis re sinienim qui aut iur modis as etur? Torisquosae repuditas unt ut facia doloribus, utatetur? Cerrume nienimi ligenducient verum fugitatem im inimus, voluptur? Quiberu Cepudandamptatur? quam si bea endusant. Pudis sim quis maiorrovitem corrum alit, cusam ium quo comniatiur aut im facepra verspel laciae suntem ipsamus, quam sed es es maximus asse volorerfero tem quod quo voluptaquos ex et is eic te lit volupti dolum iumquiatio exces erion nihit aut lat quam quis rem fugita consedi niet, eos eost alit late verum que coressin Voloreca turionsedit quo etur? Qui odit quisciis mo optatur? Quaspit aut volore doluptiis inus si qui voluptas nos modi Iqueilibus.nulparum faccus, is a conestr Aliqueuptat. ma enisi quatet am, audipsa piciaec usandite latur aut dicia quia pa ipsant magnihicid quiate re ad que delibusam ut et ut odicidebit, siment dem quae pori dolorro vitatia quia illatur? Voluptat aspernatum, serupta ecesci res eum restium nonsedipsum eum que dolorem nos dolum lam, etur, cust a duntusdae lam dolorpo rempeliquid modis aut ataerror re volorest optatio dempor aut aut explabo. Nem que recuste posapel Tom Brezsny Tom Brezsny’s Real Estate of Mind Realtor® DRE #01063297 getreal@sereno.com831-818-1431 PAID ADVERTORIAL
The Digital Feed: In fast-paced markets, agents develop habits similar to river trout. They park themselves in front of a rock, turn upstream, open their mouths and wait for the river to deliver. When the stream gets slower and shallower, new strategies become necessary. 95076 En La Michoacana
There’ll be some buyers running for the hills with fears about buying in a market that’s going down. There’ll be some sellers burying their heads in the sand, resisting the notion that there’s even been a shift. And there’ll be some agents looking like deer in the headlights when they realize that success in a shifting market requires very different skills. Here are some things agents will struggle
Relational not Transactional: Real estate is relational even if the worst stereotypes evoke images of used car salespeople. It’s about helping people navigate life transitions, involving their largest assets and their homes! Think clients rather than customers and service rather than sales.
Have ExtraordinaryanandDeliciousexperienceeverytime!1437Main St. Watsonville,Ca
Lowwith:Tide: Rising markets float all boats. Realtor ranks always swell in appreciating markets when craziness covers up bad habits, bad behavior and less than full-time commitment to what should be a full-time profession. Agents exit the business in droves when the market shifts.
Plus se vive michoacanaplus.com/franquicia/extraordinaria!experienciaunadeliciosay WE DELIVER!! • CHAIN SAWS •• GENERATORS • GARDEN TOOLS • LOG SPLITTERS • FORKLIFTS •• BACKHOES •• TRUCKS • 1-800-A-TOOL-SHEDwww.AToolShed.com&TRAILERSMORE! Santa Cruz 831.477.7133 3700 Soquel Ave Watsonville 831-722-0334 285 W Beach St.
Provoking thought since 1990 Ore resciis nobitium qui utam estrum que inimint invent ati ut fugiasp ienihil igentotatem auda quamus molupta Luptasquiat. di berisqui andi simi, quo essinulpa nimillaciam que molorem. Vel est, quibercima si dus. Am rerore, si volorio. Nemod quistrum resequu ntiberum quid quas volorenet fuga. Et res sitatus andentem. Cabo. Nobitatia volorero illor rem volest que vendus restis senistota sam hitatur aditiur? Qui dolorro ipsundit occupti busdae necaectium et plam dunt am sim verit quis minum, consenis re sinienim qui aut iur modis as etur? Torisquosae repuditas unt ut facia doloribus, utatetur? Cerrume nienimi ligenducient verum fugitatem im inimus, voluptur? Quiberu Cepudandamptatur? quam si bea endusant. Pudis sim quis maiorrovitem corrum alit, cusam ium quo comniatiur aut im facepra verspel laciae suntem ipsamus, quam sed es es maximus asse volorerfero tem quod quo voluptaquos ex et is eic te lit volupti dolum iumquiatio exces erion nihit aut lat quam quis rem fugita consedi niet, eos eost alit late verum que coressin Voloreca turionsedit quo etur? Qui odit quisciis mo optatur? Quaspit aut volore doluptiis inus si qui voluptas nos modi Iqueilibus.nulparum faccus, is a conestr Aliqueuptat. ma enisi quatet am, audipsa piciaec usandite latur aut dicia quia pa ipsant magnihicid quiate re ad que delibusam ut et ut odicidebit, siment dem quae pori dolorro vitatia quia illatur? Voluptat aspernatum, serupta ecesci res eum restium nonsedipsum eum que dolorem nos dolum lam, etur, cust a duntusdae lam dolorpo rempeliquid modis aut ataerror re volorest optatio dempor aut aut explabo. Nem que recuste posapel Continuing the conversation…we’re in the early innings of a market shift, the first we’ve had in more than a decade. Since most people either can’t remember or have never experienced anything BUT a market driven by multipleoffers and a crazy-fast pace, we’re going to see buyers/sellers and agents struggling with change in the months ahead.
Listing Agents: Denial isn’t a river in Egypt, it is a fact of life in a shifting market. Be ready to temper your clients’ aspirations by having thoughtful, informed discussions about the shift and the comps that are already too old. Make sure you can explain what chasing the market down means.
JOHN SKILLICORN Realtor® 831-818-1540 | www.JohnSkillicorn.com | johnskillicorn@att.net CALDRE #01875872 15 202226,AUGUST|VALLEYPAJAROOFBEST
16 |202226,AUGUSTBESTOFPAJAROVALLEY RUNNERS UP Body Zone, YMCA Best StudioDance PACIFIC ARTS COMPLEX 135 Aviation Way #21, Watsonville, 471-8142 pacificartscomplex.com Best Yoga Studio WATSONVILLE YOGA, DANCE AND HEALING ARTS 734 E. Lake Ave. #16 2nd Floor, Watsonville, 713-9843, watsonville.yoga ATSERVICEYOUR Best StoreJewelry FATIMA’S FINE JEWELRY 307 Main St. #101, Watsonville, 768-1887 RUNNERS UP Don Roberto Jewelers Best DesignGraphicCompany PAJARO VALLEY PRINTING 1827 Freedom Blvd., Watsonville, 722-2367 StoreConsignmentBest GOODWILL CENTRAL COAST 470 Main St., Watsonville, 722-2376 ccgoodwill.org Best Printer/ Sign Shop PAJARO VALLEY PRINTING 1827 Freedom Blvd., Watsonville, 722-2367 RUNNERS UP Watsonville Signs, Community Printers Best Attorney MARK E. MYERS The Grunsky Law Firm, 240 Westgate Dr., Watsonville, grunskylaw.com722-2444 Best VenueWedding PAJARO DUNES RESORT 105 Shell Dr., Watsonville, (800) 564-1771 pajarodunes.com Best Florist BETTY’S FLOWERS AND GIFTS 531 Main St., Watsonville, Bettysflowerscalifornia.com786-1841 photoHannula/FileTarmo CLASSIC STYLE Original glassware at Annieglass in Watsonville is shown alongside other gift items at the company Gift Shop on Harvest Drive.
17 202226,AUGUST|VALLEYPAJAROOFBEST Best CPA PATRICIA A. BECKWITH, CPA 4630 Soquel Dr. #3, Soquel, 661-0665 Santacruzcpa.com Best BusinessGreen GREEN LANDSCAPEENVIRONMENTAL 115 Paseo Dr., Watsonville, (408) 591-7862 On the Road MotorcycleBest Shop BEN’S MOTORCYCLE WORKS 80 Airport Blvd. #105, Freedom, 786-8866 bensmotorcycleworks.com Best SupplySoccer SUPER SOCCER 459 Main St., Watsonville, 768-7610 Best Bridal Shop DAZZLING DETAILS 536 Main St., Watsonville, 768-0754 Best Thrift Store HOPE THRIFT 1062 S. Green Valley Rd., Watsonville, 761-5440, hope-thrift.org RUNNERS UP Goodwill Central Coast Crystals/StonesBest SALUD AL NATURAL 428 Main St., Watsonville, 406-2571 Salud-al-natural.com Best Cannabis SANTA CRUZ NATURALS 19 San Juan Rd., Royal Oaks, 722-2018 santacruzcannabis.com Best CBD THE HOOK OUTLET 11 Hangar Way, Watsonville, 228-0244 hookoutlet.com Best Eyewear FAMILY OPTOMETRY 1858 Main St., Watsonville, 724-2258 stuartsakumaod.com Best ShopAntique CARRIAGE COLLECTIBLESHOUSE 723 E. Lake Ave., Watsonville, 319-4885 PhotographerBest TARMO HANNULA The Pajaronian, 21 Brennan St. #18, Watsonville, pajaronian.com761-7330 RUNNERS UP Raul Ebio, Ed and Nancy Photography Best Gift Shop ANNIEGLASS, INC. 310 Harvest Dr., Watsonville, 761-2041 annieglass.com Best Hotel/Motel BEST WESTERN ROSE GARDEN INN 740 Freedom Blvd., Watsonville, 724-3367 bestwestern.com 215 Locust St Watsonville, Ca 831-740.880095076
Founded in Watsonville in 2008, Ceiba College Prep is a Grade 6-12, public charter school with a mission to prepare all students for four-year colleges and universities. Ceiba offers a small close-knit community, small high school class sizes, and focused individual support for families in the college application process. In 2015, Ceiba celebrated our first graduating class and since that time has graduated over 460 students while maintaining a 98% high school graduation rate. If you have a student in grades 6 through 12 and are interested in having them pursue a college degree, we encourage you to apply to Ceiba College Prep. Fundada en Watsonville en el 2008, Ceiba College Prep es una escuela chárter pública para estudiantes en los Grados 6-12 cuya misión es preparar a todos los estudiantes para las universidades de cuatro años. Ceiba ofrece una pequeña comunidad muy unida, clases pequeñas en la escuela preparatoria, y se centra en el apoyo individual para las familias en el proceso de la solicitud de admis ión a la universidad. En 2015, Ceiba celebró la graduación de nuestra primera clase y desde ese momento se han graduado más de 460 estudiantes, mante niendo una tasa de graduación del 98% en la escuela preparatoria. Si usted tiene un estudiante en los grados 6 a 12 y está interesado en que ellos sigan con sus estudios para obtener un título universitario, le animamos a completar una solicitud para asistir a Ceiba College Prep.
18 |202226,AUGUSTBESTOFPAJAROVALLEY Best EquipmentSupply/Farm CORRALITOS FEED & PET SUPPLIES 2895 Freedom Blvd. B, Watsonville, 722-7884 1486 Freedom Blvd., Watsonville, 728-2244 corralitosfeed.com RUNNERS UP Tractor Supply Store, C&N Tractors Best BodyAutoShop FREEDOM BODY SHOP 1701 Freedom Blvd., Freedom, 724-8053 freedom-body-shop.com RUNNERS UP Fix Auto Watsonville Best PartsAutoStore O’REILLY’S 401 Rodriguez St., Watsonville, 728-1437 1626 Freedom Blvd., Freedom, 722-1108 oreillyauto.com Best Bicycle Shop WATSONVILLE CYCLERY 25 E. 5th St. #101, Watsonville, 724-1646 watsonvillecyclery.com photoMiller/FileJohanna NEW VENTURE Araceli Gonzalez and Laura Espindola are co-owners of Little Trends Children’s Boutique.
19 202226,AUGUST|VALLEYPAJAROOFBEST Best Auto Repair TORIUMI AUTO REPAIR 38 Menker St., Watsonville, 728-7758 RUNNERS UP Kadotani Auto Repair, Watsonville Buick GMC Best ServiceTowing AUTO CARE TOWING 250 Kearney St., Watsonville, 728-0384 autocaretowing.com RUNNERS UP Rossi’s Towing Best Tire Shop PASILLAS TIRE SERVICE 92 Airport Blvd., Freedom, 761-1324 RUNNERS UP Dixon & Son Tires, Lejes Tires Best Auto Dealer CHEVROLET OF WATSONVILLE 490 Auto Center Dr., Watsonville, 536-4002 chevroletofwatsonville.com PETS Best Feed Store CORRALITOS FEED & PET SUPPLIES 2895 Freedom Blvd. B, Watsonville, 722-7884 1486 Freedom Blvd., Watsonville, 728-2244 corralitosfeed.com RUNNERS UP Country Hills Feed PetBestSupply Store THE WISHBONE PET COMPANY 1994 Freedom Blvd., Freedom, 722-9474 wishbonepetco.com RUNNERS UP Corralitos Feed & Pet Supply Best Veterinarian EAST LAKE ANIMAL CLINIC 740 E. Lake Ave., Watsonville, 724-6391 eastlake-animalclinic.com RUNNERS UP Pajaro Valley Veterinary Hospital Best Pet Groomer VANITY FUR CO. GROOMING 10 Alexander St., Watsonville, 228-1595 bayvanityfur.com FOR THE KIDS Best Preschool HEARTS AND HANDS CHRISTIAN CHILDCARE & PRESCHOOL 40 Blanca Ln., Watsonville, 724-0175 hhpreschool.com Best CharterPrivate/School MORELAND NOTRE DAME SCHOOL 133 Brennan St., Watsonville, 728-2051 mndschool.org RUNNERS UP Ceiba College Preparatory Academy Best Day Care HEARTS AND HANDS CHRISTIAN CHILDCARE & PRESCHOOL 40 Blanca Ln., Watsonville, 724-0175 hhpreschool.com Best After School Program YMCA 27 Sudden St., Watsonville, 728-9622 centralcoastymca.org NurseryBest School HEARTS AND HANDS CHRISTIAN CHILDCARE & PRESCHOOL 40 Blanca Ln., Watsonville, 724-0175 hhpreschool.com Best Baby Shop LITTLE TRENDS 1052 S. Green Valley Rd., Watsonville, 536-5070, Littletrendsboutique.com Best Kids Dental HEALTHY SMILES KIDS Arpana Parti, DDS, 1970 Main St., Watsonville, healthysmileskids.com888-1000 PERSONALTOUCH Best Esthetician BLUSH SKINCARE & BROW DESIGN (Formerly Tayo Day Spa), 46 Brennan St., Watsonville, tayodayspa.com722-4321 Best Hair Salon HAIR WE ARE 21 Brennan St. #6, Watsonville, 722-9916 RUNNERS UP Beauty Unlimited Best Nail Salon LACQUER BEAUTY LOUNGE 38 Brennan St., Watsonville, 254-9695 Best Waxing BLUSH SKINCARE & BROW DESIGN (Formerly Tayo Day Spa), 46 Brennan St., Watsonville, 722-4321, tayodayspa.com Best Acupuncture DR. NANCY LOWE, LAC DAOM 624 Frederick St., Santa Cruz, santacruzacupunctureandeft.com325-5956 TO THE BANK Best UnionCredit BAY FEDERAL CREDIT UNION 1481 Main St., Watsonville, 479-6000 bayfed.com RUNNERS UP Watsonville Hospital Federal Credit Union, Santa Cruz Community Credit Union Best Bank SANTA CRUZ COUNTY BANK 595 Auto Center Dr., Watsonville, 761-7600 sccountybank.com Best Company/AgentInsurance ALLSTATE – NAOMI ALBOR 734 E. Lake Ave. Ste 4, Watsonville, 763-4626, allstate.com RUNNERS UP State Farm – Nathan Jones, Fiesta Auto Insurance
Tel. 831.768.1887 | 307 Main St., Ste 101, Watsonville, CA 95076
Fatima’s Fine Jewelry is PROUD and THANKFUL of our employees for their dedication, perseverance and hard work at any time. We want to thank our clients and the community of Watsonville in general for VOTING us The Best of Pajaro Valley for the year 2022.
Fatima’s Fine Jewelry is PROUD and THANKFUL of our employees for their dedication, perseverance and hard work at any time. want to thank our clients and the community of Watsonville in general for VOTING us The Best of Pajaro Valley for the year 2022.
