BY JOHANNA MILLER
Presents WITHIN
reach Tarmo Hannula
GIFT OF WORDS Kelly’s Books in Watsonville offers a selection of books for all ages,
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Tarmo Hannula
DECEMBER 3 - 9, 2021 | PAJARO VALLEY MAGAZINE
including Barbara Brustman’s “My Name is Beau,” pictured here.
FRESH PICKS Sal Orozco, owner of Forever Fly Skate shows a sampling of gift items that are popular this year.
A large selection of skateboard decks are also popular.
Pajaro Valley businesses ready for holiday shoppers
L
ast weekend was Small Business Saturday, a nationally-recognized day promoting shopping at local, small businesses. It immediately followed Black Friday, known as the largest shopping day of the year and a time when people primarily purchase from big box stores and online retailers. But shopping small does not have to begin and end on Small Business Saturday. Local shops, many of them family-run and operated, are open all holiday season, and ready to help you find the best gifts for your friends and family. The Pajaro Valley is no exception. Whether you are looking for clothing, books, cookware or specialty foods, there is plenty to choose from at stores just around the corner. “Keep it local, because that’s the money that stays right here in town,” said Shaz Roth, CEO of the Pajaro Valley Chamber of Commerce and Agriculture. “Those businesses are the ones who support the local nonprofits, little league and soccer teams. Plus, local stores are where you can find a lot of unique gifts.” Roth highlighted a number of businesses including Little Trends Children’s Boutique, which recently opened on the corner of Green Valley Road and Main Street. “We’re thrilled to have them open up,” she said. “It’s such a neat addition for new moms, a great place to shop for super high quality baby clothes.” Roth also recommended certificates as a versatile way of gift-giving. “Gift certificates also make great gifts, especially for people you’re not sure about,” she said. “Give someone an experience, like going out to dinner, a winery or a store that they’ve never been to before.” Here is just a sampling of some local businesses and what they have to offer this holiday season.
