Look Beyond The Numbers By Steve Kaplan What qualities matter most in a tennis coach? A long, strong record of success is, of course, one trait, but how about considering how a professional coaches above whom and how many they
coach? The defining positive quality of a teacher is rarely service volume, so why then do so many coaches advertise student ranking benchmarks as definitive proof of excellence, and why do so many believe them? It's self-evidently true that if you ask the wrong questions, you will get the
wrong answers, and if you search for a misleading marketing pitch about how many ranked players a coach or club has created you will easily find it. Too often this superficial promotion is a mile-wide and an inch-deep as many players change instructors as often as they change underwear, and coaches have
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Long Island Tennis Magazine • July/August 2020 • LITennisMag.com
