Looking Forward
“Forward" has always been a part of inPhorm’s DNA. At the debut party for inPhorm in 2008, a giant poster of the word “ECO-FORWARD” was front and center. Eco-Forward was the brand’s initial message — its designing and manufacturing approach that represented the Founder and Creative Director Saad Hajidin’s passion for preserving our environment and enhancing its recovery. Today, being forward is about reimagining your brand. Consumer habits have changed and so has fashion. Casual dressing and athleisure wear dominate the garment industry. In the last few months, inPhorm’s creative team has been rethinking tennis fashion. l Designing collections that include basic tops and bottoms that are a bit more casual, while retaining elements of luxury fashion. l Adding pieces that can transition from tennis courts into casual lifestyle wardrobes.
l Using fabrics that look and feel good, with technical properties like moisture management and UV protection, and are “eco-forward.” inPhorm's Fall 2020 collection is filled with styles that transition from day into evening -- tennis looks that easily blend in at cocktail hour. Spring 2021 is a tribute to the 60’s and the 70’s, when “Mod” fashion introduced its modern, bold and simple geometric look, and a new type of design geared to athletic and active women. Bold and colorful patterns are used in our new collections, adding excitement to the classic inPhorm DNA. As we look ahead to recovering from the pandemic and to business returning to “normal,” we look forward to seeing more fresh and creative ideas from inPhorm. To view the new fall “Autumn Blush Collection,” visit www.inphormnyc.com
NYTennisMag.com • September/October 2020 • New York Tennis Magazine
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