of the application of these technologies in will be irreversible but incomplete – so our sectors such as energy and transportation. food markets. These cost curves underpin the analysis considers a period out to 2035 to All of these disruptions are interconnected adoption and implications analysis presented provide a more complete picture. We focus on and dynamic and will affect every aspect of in this paper. cattle but have extrapolated our findings to our world – cities, organizations, markets, They should be seen as a ‘beta’ analysis cover all livestock and the impact on arable economics, finance, geopolitics, health, envior a ‘first pass’ and we will update them ronment, and more. as more evidence emerges. We welcome Even better reading is the disclaimfeedback that will help in developing er: Any findings, predictions, inferences, Legal economic sabotage!” Brown this analysis. The pace of development of implications, judgments, beliefs, opinions, said. He understood that the facts new technologies and their adoption and recommendations, suggestions, and simdidn’t compel people as strongly the processes that drive the concurrent ilar matters in this report are statements collapse of industrial farming depend on of opinion by the authors and are not as their craving for meat, and that many interacting factors, including policy statements of fact. You should treat them and social responses to the disruption, shame was counterproductive. So as such and come to your own concluresponses that are inherently uncertain sions based upon your own research. The he’d use the power of the free and difficult to model. content of this report does not constitute market to disseminate a better, Clearly, the further out in time the advice of any kind and you should not model runs, the less certainty there is, cheaper replacement. And, because take any action or refrain from taking but we believe our proven framework, any action in reliance upon this report or 60 percent of America’s beef gets methodology, and findings capture the the contents thereof. This report includes direction of travel and the complex pro- ground up, he’d start with burgers.” possible scenarios selected by the authors. cesses involved. The exact timing of the The scenarios are not designed to be comdisruption may shift by a handful of years prehensive or necessarily representative of depending on the choices made across society. crop farming, global agriculture, and beyond. all situations. Any scenario or statement in Our core model runs to 2030. By then, our Given the magnitude of the disruption, this report is based upon certain assumptions central scenario shows that the disruption society should be prepared for the dramatic and methodologies chosen by the authors. changes to an industry that has not seen this Other assumptions and/or methodologies scale of disruption in thousands of years. We may exist that could lead to other results and/ will continue to track the disruption of food or opinions. and agriculture as well as disruptions in key Just one more tidbit from the Executive
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