New Mexico Beef Council Bullhorn

CBB’s Operating Committee Approves FY21 Checkoff Plan

The Cattlemen’s Beef Board (CBB) will invest approximately $39,380,000 into programs for beef promotion, research, consumer information, industry information, foreign marketing and producer communications during fiscal 2021, subject to USDA approval.

At the end of its September 9-10 meeting in Denver, Bill King, NMBC’s Beef Colorado, the Beef Promotion Board Director” Operating Committee (BPOC) approved checkoff funding for a total of 13 “Authorization Requests” – or grant proposals brought by nine contractors for the fiscal year beginning October 1, 2021. The committee includes 10 producers from the Cattlemen’s Beef Board and 10 producers from the Federation of State Beef Councils.

Nine contractors brought a total of $47,725,121 worth of funding requests to the BPOC this week, nearly $8,345,121 more than the funds available from the CBB budget.

“Producers drive all the decisions that the BPOC makes during these important meetings,” said CBB and BPOC Chair Jared Brackett. “Cattlemen and women from across the U.S. and importers carefully consider every proposal to determine where we should spend these Checkoff dollars with one primary goal in mind – increasing beef demand to provide producers with the best possible value for their Checkoff investments.”

“Once again, our contractors came to these meetings with some incredibly innovative ideas and projects. As always, it’s a real challenge to balance the budget and distribute our limited amount of Checkoff dollars to these contractors in a way that we believe will best drive beef demand. I personally thank all our contractors and committee members for dedicating considerable time and effort to continue moving the beef industry forward.” ▫

American Farm Bureau Foundation for Agriculture

The mission for the American Farm Bureau Foundation for Agriculture, a contractor of the Checkoff, is to increase agricultural literacy. Initiatives to support their mission include:

On the Farm STEM

This year On the Farm went virtual. On September 19, participants explored the engineering and environmental science of a feedlot as well as connecting with Dr. Calkins of the University Nebraska – Lincoln to learn about muscle profiling and the genetics involved in cattle ranching.

Phenomena Found in Agriculture – Livestream Events

In July, educators from across the country participated in livestream events. They were joined by scientists and researchers from UC Davis, University of Nebraska, Agriculture Research Services, and The Nature Conservancy to gain a better understanding of how agriculture, specifically beef production, is on the cutting edge of science. Ї 595 educators engaged in the live events and e-learning modules Ї Average rating: 4.7 stars out of 5 Ї 3270 continuing education hours earned from Cornell

University

Storyline Units

AFBFA developed a middle school unit and a high school unit as part of their Storyline initiative. They also have two great introductory e-learning courses to get the conversation started. Ї High School: Genetics & Heredity Ї Middle School:

Ecosystem Dynamics &

Interactions Ї Getting Started with

Storyline Approach

Check out the Storyline Units and other programs coordinated by AFBFA by visiting their website, AgFoundation.org ▫

For more information about your beef checkoff investment visit MyBeefCheckoff.com

2020-2021 DIRECTORS – CHAIRMAN, Matt Ferguson (Producer); VICE-CHAIRMAN, Zita Lopez (Feeder); SECRETARY, Susie Jones (Dairy Producer).

NMBC DIRECTORS: John Heckendorn (Purebred Producer); BEEF BOARD DIRECTOR, Bill King (Producer) Jim Hill (Feeder); Kenneth McKenzie (Producer); FEDERATION DIRECTOR, Matt Ferguson Cole Gardner (Producer); Marjorie Lantana (Producer); U.S.M.E.F. DIRECTOR, Kenneth McKenzie Dan Bell (Producer) For more information contact: New Mexico Beef Council, Dina Chacón-Reitzel, Executive Director 1209 Mountain Rd. Pl. NE, Suite C, Albuquerque, NM 87110 505/841-9407 • 505/841-9409 fax • www.nmbeef.com

1984-1985 *1985-1987 *1987-1989 *1989-1991 1991-1993 1993-1995 1995-1997 1997-1999 *1999-2001 2001-2003 2003-2005 2005-2007 2007-2009 2009-2011 2011-2013 Don Hofman Peter T. Mocho W.F. (Dub) Martin H.W. (Bud) Eppers Bill King Wesley Grau Bill Humphries Bob Frost Jimmy R. Bason Phil H. Bidegain Don “Bebo” Lee Bill Sauble Alisa Ogden Bert Ancell Rex Wilson

RTV-X1100

Tucumcari Belen Santa Fe Roswell Stanley Grady Tucumcari San Jon Hillsboro Tucumcari Alamogordo Maxwell Loving Wagon Mound Carrizozo

L3901

2013-2015 2015-2017 2017-2019 1952 1953 1954 1955 1956 1957 1958 1959 José Varela Lopez Pat Boone

Cattleman of the Year

Tom Sidwell George Ellis George Cureton Prof. John Knox J.L. Doak Mrs. Linda Lambert A.B. Cox A.D. Brownfield George A. Godfrey

La Cieneguilla Elida Tucumcari

Bell Ranch Lordsburg University Park Grenville Mosquero Las Cruces Deming Animas

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1960 1961 1962 1963 1964 1965 1966 1967 1968 1969 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Lee R. Hammond G.W. Evans Lee S. Evans Albert K. Mitchell Marshall Sellman Floyd W. Lee J.C. Neafus Joe Pankey Alvin M. Stockton Sherwood Culberson Noel Rankin W.O. Culbertson, Jr. George Pendleton R.E. Pankey Fred Daugherty Bill Littrell J.L. (Les) Davis Jasper Koontz Ike Wiggins Jerry Clayton A.F. (Frank) Flint Charlie T. Lee Von Cain Dick Snyder Jiggs Dinwiddie Tom Linebery Edith Pankey Bob Jones Phillip Bidegain H.W. (Bud) Eppers Don Hofman Linda Davis Peter T. Mocho Felicia Thal F.F. (Chano) & Stella Montoya Ben & Jane Cain Frank Dubois Huling “Jupe” Means Rob Cox Bill Humphries Rusty Tinnin Oliver “Sato” Lee Bob and Jane Frost Don Cullum R.C. (Dick) Manning Joe & Vivian Culbertson Jimmy R. Bason Phil H. Bidegan Gretchen Sammis Don “Bebo” Lee Wesley Grau Bill King Bob Ricklefs Clovis Magdalena Laguna Albert Albuquerque San Mateo Newkirk TorC Raton Lordsburg Silver City Las Vegas Animas TorC Clovis Cimarron Cimarron Corrales Wagon Mound Lovington Bard Alamogordo Mountainair Clayton Jal Kermit, TX TorC Crow Flat Tucumcari Roswell Tucumcari Cimarron Belen Buena Vista

La Plata TorC Las Cruces Buckhorn Organ Lindrith Bell Ranch Mountainair San Jon Bakersfield, CA Deming Amistad Hillsboro Tucumcari Cimarron Alamogordo Grady Stanley Cimarron

2012 2013 2014 2015 2016 2017 2018 2019 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2001 2002 2003 2004 2005 2006 2007 Bill Sauble Sterling Spencer Alisa Ogden Bert Ancell Rex Wilson Joe Bill Nunn José Varela Lopez Springer Carrizozo Loving Wagon Mound Carrizozo Deming La Cieneguilla Elida

Ayudando Siempre Alli Award Winners

Pat Boone Governor Bruce & Mrs. Alice King Huling “Jupe” Means G.B. Oliver, III George Clark G.X. McSherry Howard Hutchinson Rachel Thomas Dr. Steve England Joan Park Karen Budd-Falen Chuck Stocks Joe Delk Joe Stell Laurie Schneberger Tim Cox Jeff Witte Larry Dominguez Andrea Buzzard Clint Harden Dennise Bridgers New Mexico Cowbelles Farm Credit of New Mexico

Gordon Meeks Ray Keller Romney Todd Stanley Buckhorn Alamogordo Albuquerque Deming Glenwood Huachuca City, AZ Edgewood Capitan Cheyenne, Wyoming Albuquerque Mesilla Carlsbad Winston Bloomfield Las Cruces Las Cruces Santa Fe Clovis Rio Rancho

Santa Fe Carlsbad Alto Albuquerque

The Bud Eppers Memorial “Bud’s Contract” Award Winners

This award is presented by the New Mexico Federal Lands Council

Nick Layman Frank DuBois John Fowler, Ph.D. Howard Hutchinson Ron White Caren Cowan Karen Budd-Falen Chris Allison Las Cruces Las Cruces Glenwood Monticello Albuquerque Cheyenne, Wyo. Mesilla Park

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Mike Casabonne Lewis Derrick Alice Eppers Nick Ashcroft Dr. Jerry Schickedanz Dr. Sam Smallidge Laura Schneberger Les Owens Jeff Witte Don L. (Bebo) Lee Yvette Herrell Hope Artesia Roswell Las Cruces Las Cruces Las Cruces Winston Las Cruces Las Cruces Alamogordo Alamogordo

Bruce and Alice King Service Memorial Award

2009 2010 2011 2012 2012 2013 2014

2015 2016 2017 2018 2019 Chuck Stocks Frank DuBois Linda Davis Timothy Jennings Andy Nunez David Abbey New Mexico Department of Agriculture Woods Houghton Donna Irwin Brian Moore Janet Witte Bill Sauble Albuquerque Las Cruces Cimarron Roswell Hatch Santa Fe

Carlsbad Deming Clayton Las Cruces Maxwell

Green from the Ground Up Award

2019 Sid Goodloe Capitan

Cattle Growers’ Committees

(Note: Unless otherwise noted(*), all NMCGA members are welcome & entitled to vote in the committees of their choice.)

— Ag Policy Committee

THEFT & HEALTH SUB COMMITTEE

Tracy Drummond, Reserve Dan Estrada, Trementina Chairman Vice Chairman

PROMOTION & MARKETING SUB COMMITTEE

Megan Richardson, Winston Anita Hand, Datil Chairman Vice Chairman

RESEARCH & IMPROVEMENT SUB COMMITTEE

Kendal Wilson, Carrizozo Jim Thorpe, Newkirk Sarah McKenzie, Fort Davis, TX Chairman Co-Vice Chairman Co-Vice Chairman — Allied Industries Committee

Ryan Perry, Roswell Co-Chairman Susan Navarro, Los Lunas Co-Chairman (All Allied Industries members are welcomed and encouraged to vote on this committee.)

— Feeder Committee Bruce Davis, Springer Bill King, Moriarity Chairman Vice Chairman & Treasurer

— Finance Committee Tom Sidwell, Tucumcari Chairman All Past Presidents and NMCGA Executive Committee

— Litigation Committee Alisa Ogden, Chairman

Jim Jackson, Vice Chairman Howard Hutchinson Tom Paterson Gayla Thal Bill Sauble Phil H. Bidegain Mike Casabonne

Loving Albuquerque Glenwood Luna Buena Vista Maxwell Tucumcari Hope — Membership Relations Committee

CROSS CULTURAL SUB COMMITTEE

John Romero, Albuquerque Marjorie Lantana, Crownpoint MEMBERSHIP SUB COMMITTEE Chairman Vice Chairman

Boe Lopez, Springer Heidi Humphries, Tucumcari Chairman Vice Chairman

YOUNG CATTLEMEN’S LEADERSHIP SUB COMMITTEE Sarah Marta, Winston Chairman Julian Marta, Winston Vice Chairman JUNIOR CATTLE GROWERS SUB COMMITTEE

Dusti Caviness, Maljamar Chairman Candace Hyatt, Deming Vice Chairman LEGISLATIVE SUB COMMITTEE

Loren Patterson, Corona

Nikki Hooser, Jemez Springs Cole Gardner, Yeso Chairman Co-Vice Chairman Co-Vice Chairman

— Natural Resources Committee

WATER SUB COMMITTEE

Ernie Torrez, La Jara Amanda Culbertson, Amistad

Carlos Salazar, Medanales WILDLIFE SUB COMMITTEE

Dave Kenneke, Cimarron Tom Paterson, Luna

Jimbo Williams, Quemado ENERGY SUB COMMITTEE

Irvin Boyd, Eunice Jim Bob Burnett, Lake Authur Bill King, Moriarty Chairman Co-Vice Chairman Vice Chairman

Chairman Co-Vice Chairman Co-Vice Chairman

Chairman Co-Vice Chairman Co-Vice Chairman

— Nominating Committee Pat Boone, Elida Loren Patterson, Corona All Past Presidents Chairman Vice Chairman

— Property Committee

PRIVATE LANDS SUB COMMITTEE Elena Farr, Datil Chairman

Scott Bidegain, Tucumcari Co-Vice Chairman

— Federal & Trust Lands Sub Committee John Richardson, Winston Chairman Colton Lee, Alamogordo Co-Vice Chairman Gerald Chacon, Espanola Co-Vice Chairman — Taxation & Special Issues Sub Committee — Resolutions Committee Crystal Runyan Diamond, Elephant Butte Chairman Judy Wallin, T or C Vice Chairman All Committee Chairmen

— NMCGA By-Laws Committee Phil H. Bidegain, Tucumcari Chairman

New Mexico Cattle Growers’ Association Executive Directors History

Horace H. Hening Jr. Bob Talbott Roy Lilly

Jim Brown Bill Warbois Denny Gentry Vic Culbertson Al Schneberger Caren Cowan

Cattlegrowers Foundation

Phil H. Bidegain, Chairman Linda Davis, Vice Chairman Dennise Bridgers, Secretary Caren Cowan, Albuquerque Gary Decker John Conniff, Nikki Hooser, Bob McCrea, William Alexander, Pat Boone, Tucumcari Cimarron Rio Rancho Treasurer Stamford, TX Las Cruces Jemez Springs Roswell Hillsboro Elida

New Mexico Wool Growers’ Inc. Officers

Bronson Corn, Roswell James Duffey, Roswell Antonio Manzaneres, Tierra Amarilla Shad Cox, Corona President 1st Vice President 2nd Vice President Secretary/Treasurer

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