New Mexico Youth Beef Feeder Contest Winners

The objective of the New Mexico Youth Beef Feeder Contest is to teach youth about commercial beef production, particularly the agribusiness and economic aspects of the industry. It places an emphasis on the economic strategies to feed and market livestock, with a focus on feed costs, average daily gains, feed conversions, and management strategies. It rewards production merit and carcass value of the market animal, record keeping, and industry knowledge. It also includes public engagement and beef promotion elements. Furthermore, the contest provides industry support by returning carcass data to participating producers. (There were 18 participants in this first contest.)

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The goals of the contest are:

Ї To provide youth with an opportunity to learn about all aspects of commercial beef production, including financing, record keeping, animal nutrition, animal health, and carcass evaluation. To accomplish this, educational seminars and materials will be provided in cooperation with NMSU.

Ї To provide a beef production contest that aligns with the New Mexico beef industry, with a focus on how ranchers manage the economic choices of beef production.

Ї To provide animal performance and carcass data to participating New

Mexico producers to inform breeding programs.. ▫

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All Classes of Cattle Welcome Deadline for animals to be pregnancy checked and sold as bred stock is noon on Monday Trucking Available — We Are Now a CME Delivery Point

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Select Sires Acquires GeneNet LLC

Beef cattle producers and industry personnel met recently at the Range Beef Cow Symposium in Rapid City, South Dakota for Select Sires’ relaunch of GeneNet LLC, their newly acquired grid-marketing company. More than 150 observers enjoyed fellowship, hospitality and informative presentations from Blair Brothers Angus Ranch, Sturgis, South Dakota, and Sandra Utter, supply chain manager, Select Sires Inc. Attendees participated in valuable discussions detailing the advantages and challenges of grid marketing and strategies for its implementation.

Select Sires Inc. acquired GeneNet LLC in 2020 to bolster the cooperative’s service to dairy and beef producers and help capture more value for raising better cattle. Based out of Hays, Kansas, GeneNet LLC has a 23-year history of helping customers gain access to grid marketing opportunities for their fed cattle and then returning valuable carcass data to enhance genetic, management and marketing decisions.

GeneNet was founded in 1998 by Ken Conway, Ph.D., a long-time influencer in the purebred Angus industry with a doctorate in meat science from Texas A&M University. He was one of the first to develop a grid during the value-based marketing revolution. Conway maintained his leadership role with GeneNet for one year following the acquisition by Select Sires to aid in the transition and mentor Sandra Utter to lead the charge.

“My vision for GeneNet LLC has always been to assist producers in capturing more value for their genetics. I know Select Sires will continue to grow GeneNet’s footprint in the beef industry with the same core values and emphasis on win-win relationships that I founded the company on,” said Conway.

GeneNet has a highly reputable name in the industry and was built with core values similar to those of Select Sires. This acquisition provides opportunities for Select Sires’ farmer-owners to capture additional value for their genetics and management with market access to a value-added grid – a system that no other competitor offers today.

“For many years, the sire procurement program at Select Sires has emphasized superior carcass traits,” said Larry Corah, Ph.D., supply chain consultant to Select Sires Inc. “The acquisition of GeneNet offers farmer-owners opportunities to capitalize on the use of superior genetics by selling cattle on a quality-based grid.”

GeneNet has marketed up to 60,000 head of high-quality, Angus-influenced fed cattle to JBS through their two plants in Greeley, Colorado and Grand Island, Nebraska. The system is designed to capture both group and individual carcass information.

“Our team at Select Sires is eager to offer GeneNet’s network and resources to benefit the cooperative’s dairy and beef producers,” said Todd Kranz, chief development officer at Select Sires. “Users of the Select Sires and Accelerated Genetics beef sire lineups are eligible to take advantage of the opportunity to market their cattle through GeneNet. We are also excited to work with Dr. Ken Conway and continue his legacy.”

GeneNet is open to beef producers of all sizes and to cattle with all types of genetics. Visit www. genenetbeef.com to learn more. ▫

DVERTISE

Advertise in the upcoming Wildlife Issue of

For details, contact Chris Martinez chris@aaalivestock.com or 505.243.9515, ext. 28

in the New Mexico Stockman. Call: 505/243-9515.

omenici

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Oil and Gas Development Issues Water Rights/Water Quality/Water Disposal OCD Hearings Title/Boundary Disputes Easements/ Access issues Right-of-Way/Condemnation Permitting/ Leasing BLM, Forest Service, State Lands Mineral Development Business Dissolution/ Probate Ranch Sales/ Leases/ Purchases Wind & Solar Leases/ Pollution/ Environmental Gas

Pete V. Domenici, Jr., Esq. 320 Gold Avenue SW – Suite 1000 Albuquerque, NM 87102 505/883-6250 • 505/884-3424 Fax www.DomeniciLaw.com