2022

Beefmaster Member Excellence Awards

Outstanding Beefmaster breeders highlighted the 61st Annual Beefmaster Breeders United (BBU) Convention in Oklahoma City in October 2022.

The 2022 Breeder of the Year was awarded to Lyssy Beefmasters, Stockdale, Texas. The Lyssy family has been involved in Beefmaster cattle since 1972, when they first became BBU members. Lyssy Beefmasters has always operated under the belief that “you can’t manage what you don’t measure”. By selectively breeding for animals that maintain their phenotypical integrity while also enhancing their carcass performance, Lyssy Beefmasters has been able to get their herd to the point they are at today.

The BBU Breeder of the Year award was created to recognize the efforts and contributions made by members to promote BBU and Beefmaster cattle, while also evaluating the type, size, and management practices of the member’s breeding program.

Beefmaster Breeders Cattlewoman (BBC) of the year was awarded to Marilyn Scherer, Fannin, Texas. Scherer has been an active and integral part of the cattlewomen group for many years and a BBU member since 1976. She works tirelessly to coordinate events and to raise money to support the JBBA scholarship fund. Not only is she dedicated to BBC, but she has served in various leadership roles and on numerous BBU committees.

Lorenzo Lasater, L Bar Beefmasters, San Angelo, Texas, was honored as the 2022 Performance Breeder of the Year. Lasater has been a BBU member since 1995 and is the grandson of the founder of the Beefmaster breed, and a fifth-generation rancher, so he has spent his entire life around Beefmasters. He is the President of Isa Beefmasters, LLC and the company holds a 140 head bull sale each October, sells 50 private treaty bulls each spring, offers females for sale private treaty, and sells semen and embryos both domestically and internationally.

The BBU Performance Breeder of the