PETA Propaganda Machine Aimed at Children

by Theresa Lucas McMahan, Protect the Harvest Executive Director

In March 2023, People for the Ethical Treatment of Animals (PETA) announced a redesign of their website. This effort appears to be an attempt to enhance their targeting of children with animal extremist vegan indoctrination messaging. We have previously written about peta2, the youth propaganda branch of PETA. Since they recently updated their materials aimed at children, let’s take another look.

PETA’s announcement expresses that peta2 exists to “reach young people by focusing on empowering, positive content about animal rights and following a vegan lifestyle, which affords students a break from the anxiety-inducing news they are often inundated with during daily life.” Yet, this messaging is inconsistent with PETA’s actions, which bombards readers with repetitive negative messaging about animals in its attempts to convince children that animals aren’t “test tubes, dinner, clothing, entertainment, or anything else for us to use.” To us, those messages do not seem to relieve stress in children. Instead, PETA’s misleading messages serve to create anxiety, doubt, fear and confusion.

The Devil is in the Details

The peta2 website overhaul displays friendly vegetable and animal graphics alongside a “free stickers” button that is repeated on each page. They made it a point to omit their typical extremist graphic content and radical ideology promoted by their parent organization (PETA). Clearly, their idea is to brainwash children using a website with a playful rainbows and unicorns look as part of a diabolical marketing plan that masks PETA’s true agenda. The motive behind the website redesign is to spoon-feed kids their ideology and to block them from using logic, common sense and the truth. They want kids to absorb PETA propaganda and ignore scientific facts.

Lack of Information Important to Animal Lovers

While browsing their new cutesy website, I found it odd the number of animals PETA euthanized at their shelter in 2022 is conspic- uously absent. Why would an animal rights organization feverishly work to indoctrinate children and then refuse to tell them that PETA killed 74 percent of the animals they took into their shelter in 2022? I was also unable to find any PETA euthanasia stats from past years, which peaked at an astonishing 97.3 percent! In a March 2012 The Atlantic article, a PETA spokesperson said “euthanasia is a product of love for animals that have no one to love them.” PETA’s lack of transparency underscores the hypocrisy of their so-called “animal rights” agenda.

Parents Should Be Alarmed That Their Children Are Online Targets

The mask PETA has placed on itself in the form of peta2 should alarm all parents. The information pushed out by this group is directly targeting your children through social media and “humane education” taught in public and private schools across the country. While you may not be browsing the web looking for information on becoming a vegan or activist, many children are lured into checking out these subjects due to PETA’s tactics.

PETA’s TeachKind Targets Classrooms

PETA’s “TeachKind” program is its “humane education” outreach effort to infiltrate classrooms. The program offers K-12 curriculum at no cost to teachers and includes coloring books, stickers, “going vegan” booklets, and anti-animal agriculture propaganda. You may be telling yourself there is no way your child’s teacher would ever allow this into their classroom, but you would be disappointed to learn the answer. Teachers in schools small and large, private and public, are using this program to indoctrinate your child without you even being aware.

Sleazy, Unethical, Misleading Tactics Ignore Science

The peta2 website has many articles and pages that children would find interesting, including a “Horoscope for Helping Animals” and “Why Vegan Athletes Are the Healthiest.” They don’t include studies revealing how a vegan diet can be detrimental to a child or teenager’s health as they are growing and developing.

In a 2020 abstract by Pascal Müller, regarding vegan diets for young children, noted height and weight are adversely impacted by a vegan diet, as well as neurocognitive and psychomotor development.

Müller mentions that in certain adult populations, there can be some benefits to a vegan diet yet, in children the diet has risks of inadequate amounts of quality protein, longchain fatty acids, iron, zinc, vitamin D, iodine, calcium, and vitamin B12. The abstract further states, “Deficiencies in these nutrients can lead to severe and sometimes irreversible developmental disorders.” PETA ignores these scientific facts.

Recovering Vegans Use Social Media to Tell Their Horror Stories

Many who were formerly indoctrinated into a vegan lifestyle are now involved in vegan-recovery groups easily found on social media platforms. These groups have been formed due to the physical and mental health issues many are plagued with as a result of their former vegan lifestyle. Their stories are eye-opening and underscore the potential risks associated with blindly following the cult-like urgings of groups such as PETA that promote a vegan lifestyle in the name of “animal rights.”

Serious Health Consequences for Youth

The radical fantasy world that PETA’s leaders live in might work for them, but it doesn’t work for children whose minds and bodies are growing, and developing, under malnourished conditions caused by veganism. PETA’s marketing materials never mention the vitamin deficiencies and malnutrition that often afflict those who follow a vegan lifestyle, especially children and teens who do not fully understand, or pay attention to, their own nutritional requirements.

PETA Doesn’t Care About People (or Animals)

Where are PETA and peta2 when our young people are dealing with the negative after-effects of their indoctrination? Nowhere to be found, missing in action, that is where. Their interest in our youth is only to brainwash as many of them as they possibly can, then cast out those who question PETA and want facts. PETA’s scheme of targeting those who are easily impressed, and have not yet developed a sense of rational thinking, will one day catch up to them. ▫

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by Deanna Dickinson McCall

When we’d get a beef back from the processor I find myself wondering what to do with all the short ribs. I was always trying a different way to cook them, everything from a barbeque style to beef stew type recipes.

They need long, slow cooking to be tender, even when coming from a prime beef. I have a friend who loves to use them to make her spaghetti sauce, and she claims they are getting close to impossible to find in the grocery store in her area. They do work well for a pasta sauce, due to their big rich flavor and they shred really well.

It is interesting to note that some of the bistros and fancier places are featuring short ribs now. It has always amazed me that some of the least expensive cuts are touted as specials in these places.

Things like calf and lamb fries, lamb shanks, ox tails, pot roast, tongue, and now short ribs are very popular and pricey menu items. Some of what were considered peasant vegetables years ago are also part of this trend.

Turnips, rutabagas, parsnips and even some greens are now costly in the grocery store. Maybe people are figuring out what was once considered “poor folks” food is actually nutritious and delicious if prepared properly.

The recipe below calls for wine. The actual alcohol cooks away in the process, while the wine will tenderize and add a deeper flavor to the dish, but not taste like wine. You can replace the wine by using a mixture of half tart berry or cherry type juice and water if you don’t want to use wine.

A good friend says that she rarely uses water when cooking, it is an opportunity to add flavor so she will use broth, wine, juice, etc. rather than plain water. I agree with her and try to follow that rule.

You can use a crock pot for this recipe or a Dutch oven. If you use the Dutch oven, cook for four to five hours at about 300 degrees, until the meat is ready to fall off the bone.

I like to serve the ribs on garlic mashed potatoes, but a wide noodle or rice will also work.

Savory Short Ribs

Ingredients

4 or 6 beef short ribs

2 TBS oil

½ onion, chopped

Several mushrooms, sliced

4 cloves of minced garlic

Salt and pepper flour

½ cup red salsa

1 cup of beef broth

1 cup dry white wine

1 tsp cinnamon

½ tsp dried oregano

1/2 tsp dried basil

½ c berry or tart juice

½ cup butter but into slices

Directions

Lightly flour and season the ribs with salt and pepper, then brown in the oil.

Place the ribs in the crockpot and add the onions and mushrooms to the pan. Cook until the onions are softened, add the garlic and cook a minute more.

Pour the mushroom mixture over the ribs.

In a small bowl mix the liquids and remaining spice and herbs. Pour over the meat and cook on low all day or high for 4 to 6 hours.

A few minutes before serving, remove the ribs, mushrooms and onion pieces your to a platter and keep warm. Strain the remaining sauce into a saucepan. Spoon off some of the fat, using ice cubes if necessary. Then place on medium heat and start whisking the butter in. Pour some over the ribs and place the rest in a gravy boat so folks can add more. Place a rib on a mound of garlic mashed potatoes and pour the additional sauce over.