How Beef Promo Dollars Will be Spent

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by Lisa M. Keefe, meatingplace.com

The Cattlemen’s Beef Board voted recently on how to spend some $38.5 million on beef promotion, research, consumer information, industry information, foreign marketing and producer communications in fiscal 2023, the organization said in a news release. All expenditures are subject to USDA approval.

At a recent meeting, the Beef Promotion Operating Committee (BPOC) approved Checkoff funding for 13 grant proposals brought by nine national beef organizations for the fiscal year beginning October 1. They are:

Ї American Farm Bureau Foundation for

Agriculture: $900,000 Ї Cattlemen’s Beef Board: $1.85 million Ї Foundation for Meat and Poultry

Research and Education: $450,000 Ї Meat Import Council of America /

Northeast Beef Promotion Initiative: $550,000 Ї National Cattlemen’s Beef Association: $25.72 million Ї National Institute for Animal

Agriculture: $70,000 Ї North American Meat Institute: $360,000 Ї United States Cattlemen’s Association: $450,000 Ї United States Meat Export Federation: $8.2 million

Broken out by budget component, the investment in various programs includes $9.4 million for promotion, $9 million for research, $7.47 million for consumer information, $2.63 million for industry information, $8.2 million for foreign marketing and education, and $1.85 million for producer communications.

The full fiscal 2023 Cattlemen’s Beef Board budget is about $42.7 million. In addition the grant proposals, other expenses funded include $270,000 for program evaluation; $585,000 for program development; $200,000 for Checkoff communications resources; $550,000 for USDA oversight; $210,000 for state services; $270,000 supporting services and litigation; and $2.1 million for CBB administration. ▫