A BOOK OF SLOGANS FROM THE EXTERIOR TO THE INTERIOR
Jeep
2011 WRANGLER UNLIMITED
Jeep
Jeep A Book of Slogans From the Exterior to the Interior
For The Wolverine, The Hulk (you know who you are), My Mother and for all other Jeep lovers alike. ENVY BOOKS Published by Jeep, a division of Duck Group (USA) Inc. 69 Second Street San Diego, California 94666 First Chronicle Book printing, November 2012 10 17 25 6 30 19 89 1 Copyright © 2012 by Nicole Vlisides. All rights reserved. No part of this book may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of both the copyright owner and the above publisher of this book. The scanning, uploading, and distribution of this book via the Internet or via any other means without the permission of the publisher is illegal and punishable by law. Please purchase only authorized electronic editions and do not participate in or encourage electronic piracy of copyrightable materials. Your support of the author’s right is appreciated. All photographs are copyright of the individual photographers. Jeep Wrangler Build your own vehicle guide. Library of Cars Cataloging-in-Publication Data available. Includes bibliographical references and index. ISBN: 978-0-8118-6042-1 (hardcover : alk. paper) ISBN: 978-0-8118-6042-2 (hardcover : alk. paper) NC997.L87 2012 741.9—dc22 2012033805 Printed in the United States of America Designed by Nicole Vlisides
Contents Introduction: History
1
Interior: your heart your soul
3
Exterior: Aggressive Angles
5
Power: Ledgendary 4X4 Capability
7
The Whole Package: Why Not Take it Off
9
Color: Plain and simple
11
2011 WRANGLER HISTORY Is designed to satisfy hardened OFF-ROAD enthusiasts and
luxury SUV drivers alike, a minimal compromise to either
EXTREME.
Wrangler Unlimited is the ultimate, all-American 4x4 freedom machine - the Jeep® brand’s modern-day descendant
of the original, heroic Willys MB. Featuring a one-of-a-kind, four-door open-air design, the Wrangler (JK) represents the most seamless integration of off-road ruggedness and passenger luxury in 70 years of Jeep brand history.Building on the successful, original Jeep formula with an all-new frame, exterior and interior design, engine, and convenience features, the JK delivers an ideal combination of capability, refinement, interior space and comfort, open-air fun, power, fuel efficiency and safety / security features.
Heroic Willys MB. It’s the stuff of legend; the U.S. Army requested a vehicle - and drove off in a hero. The Willys MB, its spirit forged by the fire of combat and honed in the heat of battle, seared its way into the hearts of warriors fighting for freedom. Fierce emotional bonds often developed between a soldier and his “jeep” 4x4. The faithful MB earned a place
in every GI’s heart, in every area of combat, in every conceivable role. Although the Willys MB was not the first four-wheel-drive vehicle, the go-anywhere, doanything Jeep vehicle influenced every 4x4 built in its wake. The New York Museum of Modern Art includes a 1941 Willys MB in its display of nine automobiles regarded as “works of art.”
INTERIOR We added serious refinement to the vehicle that has defined “rugged” for generations. The 2011 Jeep® Wrangler has made a dramatic upshift with an All-New interior featuring improved ergonomics, upgraded soft touch materials and quieter ride. We did all of this because part of being able to go anywhere confidently, is being able to go comfortably.
LEGENDARY
LIVE WIDE OPEN.
OFF-ROAD PERFORMANCE
IF YOU EVER FIND YOURSELF BETWEEN A ROCK AND A HARD PLACE...
You can expect to Go Anywhere, Do Anything™ in a
ON SECOND THOUGH YOU NEVER WILL.
Jeep® vehicle, thanks to nearly 70 years of tried and true offroad craftsmanship.
Theres a reason they call it an icon
GO TOPLESS
Fun and freedom go hand-in-hand in JeepŽ Wrangler — the only 4x4 convertible with a unique,
Whether you prefer a hardtop, soft top or no top, Wrangler is the best choice.
open-air design that intensifies the off-road outdoor experience. So climb in and enjoy the one-of-a-
Easy-folding Sunrider soft top with sunroof lets you quickly get cover or let the sun shine in,
kind sensation of top-off, windshield down, open-air fun.
without having to fold back the entire top
The 2012 Jeep Wrangler Unlimited 4x4 offers the ultimate in capability and exterior style without compromise. Unlimited has room for five and provides all the versatility and capacity you need for your next adventure and why not look good while you get there. Sahara and Rubicon get an available body-color hardtop for a coordinated, put-together look.
EXTRODINARY ADVENTURE STARTS The signature seven-slot grille and round headlamps of the Jeep Wrangler Unlimited are recognized the world over. The original 4x4 freedom machine has a classic design and colors that will never go out of style.
WITH A GLIMMER IN YOUR MIND.