Solidcell brandbook by noagodin

Dsigned and Produced by: Noa Godin @ NGraphics Design Studio

Welcome

SolidCell Branding Guidelines

Welcome Welcome to SolidCell inc. biologocal health solutions brand guidelines. SolidCell is always working towards supplying simple solutions to better people's lives. This effort applies to everything we do â&#x20AC;&#x201D; from our scientific approach, to our production processes, to the character, visuals, and sense of our communications. This document contains all you need to know about how the SolidCell brand graphics should be applied on office stationary, marketing tools and product packaging. The purpose of these guidelines is to make sure that the SolidCell brand is consistently represented in all media. Using our brand correctly is extremely important to us so every graphic project should refer and adhere to these guidelines. SolidCell team Version 1.0

2014

SolidCell Branding Guidelines / Comtents

Contents Welcome................................................................................................................................................................................................................................................................................................................ 4 Our purpose.......................................................................................................................................................................................................................................................................................................... 7 Our Values.............................................................................................................................................................................................................................................................................................................. 9 Visual Identity.................................................................................................................................................................................................................................................................................................... 11 The SolidCell Logo............................................................................................................................................................................................................................................................................. 12 The SolidCell Tagline....................................................................................................................................................................................................................................................................... 22 The SolidCell Color palette......................................................................................................................................................................................................................................................... 26 Images...................................................................................................................................................................................................................................................................................................... 30 Dot Graphics......................................................................................................................................................................................................................................................................................... 33 The SolidCell Typography............................................................................................................................................................................................................................................................ 34 Applications...................................................................................................................................................................................................................................................................................................... 37 Corporate Visuals and Communications..................................................................................................................................................................................................................... 38 Publicity and Public Visibility.................................................................................................................................................................................................................................................. 46 Merchandise...................................................................................................................................................................................................................................................................................................... 50 Version 1.0

2014

SolidCell Branding Guidelines

Our Purpose Simple solutions for better life is the percise statement about the impact we are trying to make in the world.

Version 1.0

2014

SolidCell Branding Guidelines / Our Values

Our Values Our values represent the essence of SolidCell. They guide our decisions and our actions every day. These are SolidCell’s values: • Integrity • Community • Focus • Innovation • Collaboration • Responsibility • Quality

Version 1.0

2014

Visual Identity

SolidCell Branding Guidelines / Visual Identity

The SolidCell Logo The SolidCell logo is the proncipal symbol of our corporation. It brings together all of us, across responsibilities and geographies, and anounces to the market who we are and what are our values.

Version 1.0

2014

SolidCell Branding Guidelines / Visual Identity /The SolidCell Logo

Logo Usage: Primary This positive logo Comes in two versions. Use the 2-color positive logo whenever possible. Use the primary CMYK positive logo when only CMYK printing is available.

2-color positive. Use this version for premium print applications.

Version 1.0

2014

CMY K positive. Use this version when only CMYK printing is available

SolidCell Branding Guidelines / Visual Identity / The SolidCell Logo

Logo Usage: Secondary One-color logos Use these logos when 2-color and CMYK logos cannot be used. They are designed to provide legibility for specific application types. Please mind that the hexagon and letters in the white logo version can be transparent. Any background behind the logo should be revealed.

Version 1.0

2014

Solid Cell one-color Blue Use this version when the application requires a one-color or simplified mark (e.g. small sizes).

Solid Cel l White Use this version when the application requires a simplified mark in white and the background is too dark to allow use of the primary mark or the one-color secondary version (e.g., negative applications).

Solid Cell Black Use this version when the application requires a simplified mark in black (e.g., fax sheet).

SolidCell Branding Guidelines / Visual Identity /The SolidCell Logo

Logo Usage: Digital Media These versions are used for all desktop and on-screen applications (e.g. TV, presentations and web development).

Please mind that the hexagon and letters in the white logo version can be transparent. Any background behind the logo should be revealed.

Version 1.0

2014

RGB positive. This is the Primary version for internet, video, TV, email signatures, Microsoft applications, etc.

RGB negative. Use this version when the application requires a simplified mark in white and the background is too dark to allow use of the preferred mark. 15

SolidCell Branding Guidelines / Visual Identity / The SolidCell Logo

Logo Clear Space To ensure that the SolidCell logo is easily identifiable and visible, allocate the following clear space: â&#x20AC;˘ Always surround the SolidCell logo with clear space in the measure of 30% of the hexagonal SolidCell logo size on the outer limits of the logo. â&#x20AC;˘ The space between the SolidCell logo and the logotype should always be in the measure of 20% of the SolidCell logo.

Version 1.0

2014

30%

20%

30% 30%

30%

SolidCell Branding Guidelines / Visual Identity / The SolidCell Logo

Logo Minimum Size The primary and secondary SolidCell logos can be used in a minimum width of 1.5 cm for print use and a minimum width of 60 pixels for digital media use. The SolidCell logo/tagline combo can be used in a minimum width of 8 cm for print use and a minimum width of 226 pixels for digital media use. Always maintain the aspect ratio when changing the logoâ&#x20AC;&#x2122;s size.

Version 1.0

2014

1.5 cm

SolidCell logo minimum size for print.

Simple solutions for better life

8 cm

SolidCell logo/tagline combo minimum size for print.

60 px

SolidCell logo minimum size for digital media.

Simple solutions for better life

226 px

SolidCell logo/tagline combo minimum size for digital media.

SolidCell Branding Guidelines / Visual Identity / The SolidCell Logo

Logo on Bckground - Solid Logo Place the solid logo on backgrounds that provide good contrast to make sure that it is clearly recognizable.

Version 1.0

2014

SolidCell Branding Guidelines / Visual Identity / The SolidCell Logo

Logo on Background - Cutout Logo Place the cutout logo on backgrounds that provide good contrast to make sure that it is clearly recognizable.

Version 1.0

2014

SolidCell Branding Guidelines / Visual Identity / The SolidCell Logo

Logo Don'ts Do not alter the SolidCell logo in any circumstances. Consider the logo version and the background it is placed on. The examples show various uses to avoid.

Solid Cell DO NOT change the logoâ&#x20AC;&#x2122;s color.

DO NOT rotate the logo.

DO NOT change the logoâ&#x20AC;&#x2122;s proportions.

DO NOT include product information with the logo.

DO NOT add any effects to the logo.

DO NOT crop the logo.

DO NOT outline the logo.

DO NOT use the logo on a dark backgroundo.

DO NOT place the cutout logo on a complicated background. Version 1.0

2014

Discover

SolidCell Branding Guidelines / Visual Identity / The SolidCell Tagline

The SolidCell Tagline The SolidCell tagline is a brief statement of our companyâ&#x20AC;&#x2122;s purpose. When it is attached to the SolidCell logo it conveys our key goal for existence in a clear, direct, and engaging manner.

Version 1.0

2014

Simple solutions for better life

SolidCell Branding Guidelines / Visual Identity / The SOlidCell Tagline

Logo with Tagline Combo Format Use the attachment formats when applying the tagline to corporate marketing communications. This is the primary attachment format for most applications. The logo is followed by the tagline, and the tagline is centered with the logo hexagon. Place the first word of the tagline on the right edge of the logo, in a distance of a smaller hexagon, 20% of the logo size,

Version 1.0

2014

20%

Simple solutions for better life

20%

SolidCell Branding Guidelines / Visual Identity / The SOlidCell Tagline

Logo with Tagline Combo - Color Versions Simple solutions for better life Tag line is to be used only with one color or primary logo options. It is not to be used with cut-out logo options. Tag line should always be vertically centered on the right side of the logo when logotype is used.

Simple solutions for better life

Version 1.0

2014

SolidCell Branding Guidelines / Visual Identity / The SOlidCell Tagline

Logo with Tagline Combo - Clear Space The clear space around our logotagline Combo is equal to 30% of the height of the hexagon logo.

30%

Simple solutions for better life

30%

Version 1.0

2014

SolidCell Branding Guidelines / Visual Identity / The SOlidCell Color Palette

The SolidCell Colors The color palette is made up of the SolidCell blue and supportive neutral colors (black, gray, and white). The secondary color palette consists of a complementary set of bright colors that convey good health and optimism.

Black C0, M0, Y0, K100 R0, G0, B0 Hex #000000

Gray C0, M0, Y0, K60 R97, G99, B101 Hex #616365 P: Cool Gray 10

White C0, M0 Y0, K0 R255, G255, B255 Hex #ffffff

Red C0, M100, Y99, K0 R0237 G28, B37 Hex #ed1c25 P: 185 c

Light Green C50, M0, Y100, K0 R139, G206, B48 Hex #8bce30 P: 368 c

Light Blue C43, M0, Y10, K0 R117, G209, B224 Hex #75d1e0 P: 310 c

Yellow C0 M10, Y100, K0 R255 G218, B3 Hex #ffda03 P: 107 c

Pink C1, M90, Y1, K0 R236, G0, B140 Hex #ec008c P: 219 c

Orange C0, M78, Y98, K0 R241, G94, B35 Hex #f15e23 P: 1645

Purple C54, M88, Y0, K0 R137, G58, B154 Hex #89449a P: 258 c

Green C94, M0, Y100, K0 R0, G169, B79 Hex #00a94f P: 7481

SolidCell Blue C83, M42, Y0, K0 R0, G128, B197 Hex #0080c5 P: 7461 c Primary color palette

Secondary color palette Version 1.0

2014

SolidCell Branding Guidelines / Visual Identity /The SOlidCell Color Palette

Use of Hues for Infographics Only use tints of colors when treating infographics, otherwise use the color at 100%. Using pairs of colors that have adequate contrast will make the design of information graphics more effective. Specific transparency levels for each color are designed to add visual depth and flexibility and to convey additional levels of data hierarchy.

Version 1.0

2014

SolidCell Branding Guidelines / Visual Identity / The SOlidCell Color Palette

Color Gradients Gradients should only be used on the hexagon and only for primary SolidCell logo or divisions logos. Gradints are between the full color from the SolidCell color palette and it's 60% hue. Gradients will always be applied vertically, when the full color is on the right and the 60% hue is on the left.

C69, M14, Y0, K0 R0, G174, B239 Hex #00aeef P: 299 c

C83, M42, Y0, K0 R2, G128, B197 Hex #0280c5 P: 279 c

Primary SolidCell logo gradient

Product Dvisions logos gradients

Version 1.0

2014

SolidCell Branding Guidelines / Visual Identity / The SOlidCell Color Palette

Color usage: Limiting Amount of Colors Use 1-3 secondary colors on top of primary colors (black, white and gray).

Version 1.0

2014

SolidCell Branding Guidelines / Visual Identity / Images

Images: General Communications Theme • No staged or posed images. • Real life. • Emotionaly neutral. • Optimistic. • Single subject per image. Style • Natural lighting. • Minimal retouching. • Bright colors. • Clear focus on subject.. • Clear areas for text.

Version 1.0

2014

SolidCell Branding Guidelines / Visual Identity / Images

Images: Science Community Communications Theme • No staged or posed images. • Real life Biological research. • Single subject per image.

Style • Natural lighting. • Minimal retouching. • Bright colors. • Clear focus on subject.. • Clear areas for text.

Version 1.0

2014

SolidCell Branding Guidelines / Visual Identity / Images

Images Don'ts Do not use dark images. Do not use posed images. Do not distort images. Do not use images with busy backgrounds.

Version 1.0

2014

SolidCell Branding Guidelines / Visual Identity / Dot Graphics

The SolidCell Dot Graphics The dot graphics convey the qualities within SolidCellrâ&#x20AC;&#x2122;s purpose and mission. Dot graphics is allowed on solid company color background or on an background image. Use one dot graphic per application. Dot graphics will always be white on any SolidCell approved background and SolidCell blue on white backgrounds.

General dot graphics

General dot graphics will always be used as large concepts and never as icons. For line weight 1 pt, dashwill be 0.05 pt and gap willbe 3.021 pt. For division Icons dot graphics line weight 1 pt, dash will be 0.1 pt and gap will be 8 pt. Version 1.0

2014

Divisions icons dot graphics 33

SolidCell Branding Guidelines / Visual Identity / The SolidCells Typography

SolidCell Primary Font SolidCellâ&#x20AC;&#x2122;s primary typeface is Kelson Sans. Modern, flexible, easy to read, open, and accessible, Kelson Sans is uniquely suited for a wide range of visual media purposes. Use Kelson Sans for all SolidCell's printed and digital media where possible. The weights shown for Kelson Sans are approved for use.

Kelson Sans Regular Kelson Sans Italic Kelson Sans Light Kelson Sans Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()?/\[]{}':";

Version 1.0

2014

SolidCell Branding Guidelines / Visual Identity / The SolidCells Typography

The SolidCell Dot Font The KG Primary Dots font is parallel to the dot graphics of the SolidCell visual language and can be used in combination with Kelson Sans. KG Primary Dots helps to create a one of a kind look for the SolidCell brand. Only use KG Primary Dots for graphics at a type size no smaller than 36pts and for short headlines. Always use the KG Primary Dots font in white on any SolidCell approved background and SolidCell blue on white backgrounds.

Version 1.0

2014

KG Primary Dots ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()?/\[]{}':";

Simple

Applications