E V E RY
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S T O RY. . .
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S H A R E E v e r y
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S T R E NG T H
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Facing winter, darkness falls across the land. The shapes of naked trees against grey skies, and constant precipitation. Well, that’s the outdoors. So let’s stay inside. Let’s light the candles, and prepare a pot of tea. And let’s huddle in front of the fireplace, and share our thoughts and dreams whilst the outside temperature is dropping. At Noa Noa our first association with winter is the warm depth of our fellow women; solicitude and affection. We are thinking of our legacy passed on from previous generations. Not only their state of mind that made us into the humans we have become; but also artifacts, furniture − a vase or a lamp. Maybe items brought home from abroad centuries ago. This is the philosophy behind our styles this winter. The focus is on warm colors delicately matched with warm fabrics and vintage laces, inspired by ethnic handcraft and the atmosphere of a genuine flea market, where you will definitely find that trophy that will complete the picture. It’s time to explore the Noa Noa Winter 2014 Collection.
#E V E R Y DAY I W R I T E M Y S T OR Y
It Is up
to you
beauty IN THE DAY
to find
UGLIEST
E VERYDAY I WRI T E MY S T ORY
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Warm colors and warm fabrics. It’s not only a question of style – it’s a state of mind!
Inspired by ethnic handcraft and the atmosphere of a genuine flea market, where you will definitely find that trophy that will complete the picture.
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personality and charisma should shine through what you wear, always ...
We want to tell a story of confidence, comfort and style. Make it the story of your life!
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”It’s a mad city, inhabited by insane people whose women are of remarkable beauty”. These words were said by the British author Rudyard Kipling to describe the city of San Francisco. That’s why we considered the city the perfect place for our design team to seek inspiration for this winter’s collection.
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R I K K E B O LU N DB E R G , 4 0 T R A DE M A R K E T I NG M A N A G E R A T A+E N E T W OR K S NOR DIC “Style is about having self-awareness and wearing clothes that reflect that.”
C ON T E N T S
G I T T E S A R LV I T, 4 6 NOR DIC P R & M A R K E T I NG DI R E C T OR A T PA N D OR A “For me, style is about dressing to underscore your personality – it’s a mode of expression or even an art form.”
Every woman has a story, and in this catalogue you will become acquainted with four fantastic women handpicked in the garden of everyday life. These women are beautiful and interesting, even though they’re not world famous super models. No, they are mature individuals with kids, husbands, mortgage and off days. Because that’s life. And life is what is happening to us day after day, turning us into real people with hopes, dreams and the surplus to care for each other after all. Maybe you already know these women. Or maybe you know someone just like them. One way or another there’s a story to tell.
A NJA C E T T I A N DE R S E N , 4 8 A S T R OP H Y S IC I S T A T T H E DA R K C O S MOL O G Y C E N T R E A T T H E N I E L S B OH R I NST I T U T E AT T H E U N I V E R S I T Y OF C OP E N H A G E N “Style is about being able to draw attention to your strengths and dressing with dignity.”
R A C H A E L MOR G A N , 3 8 DI R E C T OR A T R P MOR G A N – FA S H ION & L I F E S T Y L E C OM M U N IC A T ION S C ON S U LT A NC Y “I love the fact there are few constants in fashion – like a person, it’s ever-changing.”
Afghan women’s bicycle team Despite bad roads, crazy traffic, prejudices and threats of violence this group of Afghan women are doing what they love the most; riding their bikes to accomplish, what every athlete wants... victory and acknowledgement. We are supporting their strive for the Olympics in Rio 2020.
Follow us to see how we celebrate real women. noanoaofficial
#ShareYourStrength
# S H A R E YO U R S T R E N G T H
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