06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
Name
Robyn Makinson
Blog.
www.robynmak.blogspot.com
Date
OUGD301research
23rd September 2011
Rationale (200 words) ‘A print based investigation into pop culture with a focus on packaging and promotion’. I wish to explore the many facets of printing techniques, from complex digital processes to more traditional screen-printing ones. These printing techniques will be combined with my admiration for current pop culture, whether that be mainstream or cult, and then be used to create some form of unique packaging and accompanying promotional material. The statement implies that I no longer wish to explore design for screen or moving image, and instead focus solely on design for print. Within ‘design for print’ I intend to specifically explore the technicalities of package production and the promotion required to sell/market new products. Lastly, subject matter is paramount; with no interest in the area I will become disheartened with the brief. ‘A light hearted/humourous investigation into film and television with a focus on colour and composition.’ ‘A visual investigation into music and theatre with a focus on format, range and distribution.’ ‘An illustrative investigation into packaging and promotion with a focus on print techniques, both digital and screen printed.’ Proposed research Areas & Themes - (400 words) I realise the year ahead is important and I must remain focused if I am to be proud of myself at the end. In order to stay focused I must work with subject areas that interest me and will keep engaged throughout the sometimes-lengthy periods of time. I firmly know where my interests lie: print and pop culture. These are two very different areas to explore but both are rich areas, full to the brim with possibilities. Print: Digital processes, spot colours, varnishes, foil and blocking, embossing, laser cutting, letterpress, screen-printing (two colour, three colour etc.), lino cutting. Pop Culture: Film (cult, block busters, genres, decades, foreign language, directors, actors/actresses etc.), TV (English, American, characters, quotes, long running etc.), music (genres, artists, songs, albums, lyrics, album artwork, vinyl etc.), literature (classics, new releases, authors, chapters, novels, short stories, graphic novels etc.), theatre (musicals, plays, playwrights, timelines etc.). I would love to participate in a brief that deals directly with cult film. Out of all the subject areas this is the one that appeals to me most, and I feel has the most room for experimentation. When looking for personal inspiration my go-to move is consistently to look at the likes of Tyler Stout, Olly Moss and the site /Film.com. There are several other organisations that deal directly with my interests such as ‘Gallery 1988’ and ‘The Silver Screen Society’. Contact with these and other examples I discover is key. I could submit examples of my work also.
1
Proposed Visits
‘Pick Me Up, 2011’, 17th – 27th March, Somerset House. Contemporary Graphic Art Fair: a lively programme of events plus an open studio from designer Anthony Burrill. ‘Some Big Words’, 28th May - 29th October, Wolverhampton Art Gallery. Typographic exhibition of Edward Ruscha works. ‘Pop Icons’, 24th September – 26th February, Sussex. A chance to see some of the most iconic pieces of Pop Art from the 20th century. ‘Bonnie Up North’, 14th October – 18th October, Newcastle. Design Event is the north east’s design festival showcasing the best design talent from the north. ‘RePrint’, Dates announced monthly, London A new event series celebrating the art of film poster design, REPRINT provides a platform for the hottest established and up-and-coming creatives to showcase their talent. Each event sees a creative discuss their work and unveil an original movie poster inspired by the evening’s screening.
3.
Books (including chapters where necessary)
‘Crazy 4 Cult: Cult Movie Art’, Titan Books, 2011 ‘The Art of the Modern Movie Poster’, Chronicle Books, 2008 ‘Translating Hollywood: The World of Movie Posters’, Mark Batty Publisher, 2008 ‘New Masters of Poster Design: Poster Design for the Next Century’, Rockport Publishers Inc., 2008 ‘Saul Bass: A Life in Film & Design’, Laurence King, 2011-09-26 ‘Essentials of Visual Communiocation’, Laurence King, 2008 ‘Born Modern’, Chronicle Books, 2010 ‘Cult Fiction: Art and Comics’, Hayward Gallery Publishing, 2007
4.
Texts / Articles (Title, publication, author and date of publication)
‘Little White Lies #36, The Skin I Live In Issue’ Jul/August 2011, Editor; Matt Bochenski.
5.
Websites / Online resources (include link to specific material/ section)
phantomcitycreative.com silverscreensociety.com evanstremke.com flickr.com/photos/michaeldepippo flavorwire.com/category/design g1988.blogspot.com slashfilm.com trustocorp.com wired.com thedieline.com lovelypackage.com littlewhitelies.co.uk filmonpaper.com
Additional Activities
STUDENT’S Signature