How Live Chat Software Helps you Knowing Customers’ Buying Trends? Summary: An entrepreneur, who is well aware of its customers’ buying trends and expectations, is most likely to deliver a sales generating online service. By using live chat software, entrepreneurs can get more accurate, real time and relevant information about their customers’ buying trends and expectations, which in-turn helps them providing a required customer service. Body: Why is that important for entrepreneurs to know about the buying trends of their customers? Certainly! none of the businesses can go blindly into the market to sell a product a service. It has to set a target audience for which it designs a particular product or service. Once, it has defined a category or class of its customers, it has to know about their buying trends, preferences and concerns. By getting all the relevant information about the market trends, customers’ buying behaviors and their needs and expectations, a business can well equip itself to face all kinds of challenges beforehand. The common way of knowing customers’ buying trends and market situation is, to conduct surreys and research, which is a time taking and hectic job. However, by having live chat software installed on their e-commerce websites, entrepreneurs can make this task much easier and faster than ever. By Monitoring the Visitor’s Activities The live chat software’s real time monitoring feature enables you to track all the activities of potential customers on your website. Suppose, when a potential client lands on your website, your chat agent can observe his entry, the time of his arrival and the keywords he used to search a particular product or service. By using IP addresses, you can even track the geographical location of a customer which helps you know from which area of the world, you have more customers’ density and where you have a smaller customer base. Referral URL also enables you to know from which website a particular potential client has landed on your estore. By engaging them in One-on-One Chat Sessions The most accurate way of knowing your customers’ buying trends is to engage them in one-onone conversation which is only possible through live chat. Having complete product knowledge, the skilled chat agents would engage customers in seamless text-based conversation. Thus, customers’ queries and concerns unveiled in a chat session would provide enough insight into their shopping trends, their expectations, concerns and complaints.
By Getting Pre and Post Chat Surveys Most of the websites providing live chat support service prefer to offer a pre-chat survey to their potential clients. The survey is usually short, carrying few simple questions about customers’ basic information. The survey shows trends of a customer about what he wants to purchase. On the other hand, a post-chat survey that is offered after a live chat session is meant to get a customer’s feedback on a recently ended chat session. The positive or negative remarks let you define whether the particular customer is happy with your service or what else he wants you to improve. Provide Live Chat on Your Social Media Page By providing live chat software on your social media page, you can invite customers to participate in the live discussions. Here, by engaging customers in an interesting way, you can inquire about their buying trends, their concerns and expectations. The reviews, views, one-onone chat sessions, everything on your social media page provides you a real time data on the status of your business. Thus, while delivering a live chat support service through live chat, you can get closer to your customers and can get deeper insight into their needs and expectations.