Key points you need to consider while making your online support strategy No business venture can be successful without a smart and well devised strategy. You need to consider various pros and cons and take into account various factors before implementing any strategy. So, it goes without saying that before integrating live chat support in your website you would have to first devise an exceptional strategy- a kind of strategy that would ensure customer satisfaction, loyalty, increased conversion rates, sales and revenues. So, how can you make such a strategy? Here are few key points that you need to keep in mind while making your live chat strategy: Customers want conversation to be simple 79% of the customers expect customer service to be simple and convenient. That is the reason why they hate telephone service where they have to dial multiple numbers to get in contact with the operator. Similarly they despise filling unnecessary pre-chat question and surveys before a chat session. Therefore, before executing your live chat support service, make sure that it is simple. Customers expect the operators to be knowledgeable When customers approach you with a problem, they are expecting you to solve it instantly. That is why 67% of your customers expect your live chat operators be competent and knowledgeable. It means that if you want your live chat service to be successful, you would have to work extra hard on the training and product knowledge of your operators. Customers expect live chat to be very fast The main reason why customers prefer live chat over other mediums of customer communication is that it is fast. Almost 65% of the customers expect you to respond very quickly and would be agitated if you are slow. So, you must keep it mind that to be successful, you must be very quick and reply to a customer as fast as you can. Customers would leave due to poor online service In a study by LiveAdmins it was revealed that 57% of the customers would leave a web store empty handed if its online customer service is bad. This shows that you must never take your live chat support service lightly. You must keep the performance of your operators in check and should keep on employing ways for making your service better. The above mentioned key points are essential for the success of live chat support; hence you must keep them in mind before implementing your live chat strategy.