Live Chat or Pop-up ad? Which one is better to Generate Leads?

Live Chat or Pop-up ad? Which one is better to Generate Leads?

These days, online businesses are using different tricks and strategies to attract customers and generate leads that ultimately add value to their bottom line. Here we are going to compare two kinds of popular methods that are being increasingly used to get customers’ attention.

Pop Up ads Have you ever noticed a pop-up box in the middle of a web page while navigating through a website? What kind of information does it carry? Pop ups are of various types but the most common types carry a short online form asking basic details like email address name or other details. Sometimes, clicking on a pop up box, there opens another browser window. However the ultimate purpose is of every type of pop up is to generate lead and increase conversion.

Pop ups are not considered an effective way of generating leads because these usually disrupt a visitor’s journey on a website. Visitors usually do not go to fill up forms on such pop ups because this hinders them to read a content on a website. As a result, the visitors quit the website and switch to another.

Live Chat Live chat software is sophisticated and systematic way of generating leads because here you get a conversion or lead by serving your customers. Live chat windows usually appear in one corner of a website, which do not annoy a visitor in any way. Usually, when a visitor lands on a website, a live chat widow pops up on one side, carrying a greeting message. The purpose is to give an indication to a potential client that he can get assistance anytime from real support personnel.

Taking advantage of live chat support on a website, a visitor can start chatting with a live chat operator by typing a message in the chat window. Live chat’s purpose is not to distract a customer; rather it is truly meant to make visitors’ journey easy on the website, so that they could successfully go through an online purchase process. The remarkable features of chat software enable you to gather useful customer data, which is used to generate leads.

Thus, by making the visitors’ journey easier on a website, live support software in UAE and other business centers, proves to be an effective online sales generating tool.