What Difference Does Visitor Behavior Tracking via Live Chat Bring into Business?

What Difference Does Visitor Behavior Tracking via Live Chat Bring into Business?

Are you running an online business? You must not be feeling as privileged as the owners of the brick and mortar stores feel because they can watch all the activities of their potential buyers on their e-stores. Thanks to latest technological developments using which online vendors can make their business tasks more automated and convenient than before. One of such technological innovations is live chat software, which has revolutionized the online business world. Although, the remarkable online business tool has much more to offer to entrepreneurs but here the focus is on its visitor tracking feature. See what feature this visitor tracking brings to your online business.

You Get More Control over Your Online Business Before the arrival of live chat software, online vendors were not aware of the minor activities of visitors on their websites; rather all they knew was the total number of visitors. However, with live chat, they can get to know about the geographical location of the each of the visitor, even they can notice the total time they spend on their website and on a single page. Even the keyword search lets the entrepreneurs know about a particular product, a client is actually looks for.

Get a Closer View of What is Happening on your E-Store By noticing the time duration, keyword search, geographical locations and other minor details, vendors get a closer view of what is happening on their websites. This way, vendors can get to know about the type of visitors they are getting the most, the bounce rate, conversion rate and other important data that helps improving the overall performance of a business. Moreover, this also lets the retailers know about the performance of their live chat operators.

Enhance the Standard of your Online Customer Service Getting a closer look of their business, vendors can easily trace out the reason behind the complaint rate and the bounce rate on their websites. They can even devise the measures through which they could deliver a more personalized and real time service. The visitor tracking feature of live chat allows live chat agents to know where a potential client needs to be approached proactively. Thus, approaching their potential clients at the right time and providing them on-the-spot, real-time and personalized assistance, you can decrease the shopping cart-abandonment rate on your website.

This is how, by taking the edge of visitor monitoring feature of live chat support you can go an extra mile in enhancing your online business performance.