How to Balance Passion and Logic as an Entrepreneur

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How to Balance Passion and Logic as an Entrepreneur

Striking the right balance between logic and passion can be daunting in entrepreneurship. Most entrepreneurs even fail when they give one more emphasis at the expense of the other. It’s only by balancing these two aspects that one succeeds in business. However, it is not a walk in the park. Here are some of the tips on how entrepreneurs can balance passion and logic. Incorporating significant business metrics in your business plan is one of the tips. These business metrics could be product margins, sales volumes, and growth parameters. Make sure that you have objectives that you can quantify. By a specific time, one should measure the progress made towards achieving those objectives. Another tip to follow is that of finding a way of always keeping things moving. As an entrepreneur, don’t fall into the trap of stalling things. Always come up with strategies to ensure that your projects are rolling. Many entrepreneurs love giving excuses. The most common reasons are funding and economic hardships. Strive to always look for initiatives to keep your brand on the move. Another tip to follow is showing the ability to balance between instincts and advice. To strike a balance between passion and logic, never blindly follow someone’s advice. Every suggestion you choose to follow must have a well-laid-out plan. Also, there is a need for entrepreneurs to develop strategies for dealing with competition. Competition is one of the difficulties every business face. Some of the strategies one can counter the competition challenge include mergers and acquisitions.


A business person must always stay ahead of competitors. Always bring innovations to the business that improve on quality. Another principle that will help is that of having a viable exit strategy. The purpose of having a viable exit strategy is to inform investors when to cash out. Try to make investors understand when and how these exists might occur. You can rely on the experiences of other companies in your industry to make this exit strategy. Some people fight the idea of creating an exit plan. Opponents to this idea argue that it indicates a lack of commitment. However, that’s not right. Failure to make an exit strategy shows that the business has no concrete plan of creating a legacy.


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