3. Business model for integrated strategies

Page 1

Government, regulatory bodies: local, national, international

from the stakeholders & interests to

value proposition to

biosphere

Port Authority Traffic management & operating engineers

Stimulated ecologies risk mitigation

Country - State

City - Municipal Urban

Education well-being

Planning Department

design means

bus terminal • bus terminal - bus shelters

Banks, creditors, owners, shareolders & investors

• bus parks/carparks

Human relationships well-being survival

Banks - Investors Real estate developer Insurance companies

Physical stimulation well-being

• lobby - commercial spaces

• restaurants-terraces-cafés

• offices

Commercial companies Shops - Surrounding offices - Associations Sport facilities

Greenmarket Urban farmers

Design engineers contractor - construction company Ecology specialists

Commuters

Communities of users

Inhabitants

Health survival

wetland • ecological water filtration (pondslakes-basins)

Water & food resilience survival risk mitigation

• h2o plant-h2o storage tanks

• reservoirs

survival

Bus companies

Air quality improvement survival risk mitigation

Tourist - Leisure seeker

• amphitheatres - boardgame arenas

• outdoor working spots Rising T°C resilience risk mitigation

• walking paths - running paths -hiking trails - climbing wall sport facilities

• swimming ponds Provisioning resilience risk mitigation

Workers Fauna - flora

• h2o research centre

• urban farming area - orchards Human safety survival

risk mitigation

Project partners

Buyers, customers, prospects, suppliers, partners

Water company

well-being

• greenmarket

Change adaptation risk mitigation

• view points

• observatory on nature & technosphere/biosphere interactions

Other interest groups

• ice-skating vs waterpark Research institutions Universities

the business model

The business model does not depend on one stakeholders but a group of them. Stakeholders are interested only by risk mitigation for the urban environment while others only well-being. The value proposition is a range of services answering to the risk mitigation, survival and well-being strategy.

Flood resilience risk mitigation

technosphere

And any design can answer to it, more links they are between the value proposition and the design elements, more resilient it is. The best is when they connect to all services. Here, the wetland strategy is supporting the bus terminal design to mitigate risks. The answer is both technical and ecological and address the crucial opposite interests of the stakeholders.


project vision piloting managing public interests/ project vision piloting communicating about it

regulatory

opening rights to build above infrastructures &PABT lands

stimulating innovation stimulating innovation

incentives to use less h2o + free-chemicals households stakeholders management working out new regulations for new feedback on regulations for implementation systems: ie urban dry toilets/roof gardens/ support from state-country separated wastewaters in households for regulatory model making

insuring good functioning of public places/maintenance

monitoring/publications/insuring safety

technical - spatial

assuming new challenges visiting worldwide masterpieces: busparks Japan, carparks Chicago, etc.

Bus companies Commercial companies Shops - Surrounding off ices - Associations - Sport facilities Greenmarket Urban farmers

pilot committee for the project linking competences of the municipality

reused materials - new economic regional network

merging regional engineering experience/competences together for technical solutions & modelling + assisting design engineers

ecological

checking investments monitoring/ construction guarantees

construction management

supervising all infrastructures construction

operating

in charge of septic tanks + district

committee responsible for implenetworks + h2o plant + ecological h2o mentation & interests managewetland ment + possible launching team testing phase after construction

controlling safety urban planning department involved developing new BU/partner- smart grid design to keep a metropolitan perspective construction follow-up on the masterplan ships for h2o ecological plant testing h2o local prototypes providing adequate structure + adaptation design for safe system taking measures to be CO2 neutral/technological shift collaboration with ecology specialists participating in proto- time investment for evaluating design need of prototypes/ training for innovative typing/design detailing coordinating whole design visits similar projects construction methods

social cultural

Banks - Investors Real estate developer Insurance companies

Water company

responsible for financial business modeling investing $ investing $ business modeling monitoring/auditing financial management convincing all stakeholders management in the investing in innovation + pilot unit within organisabusiness modelling: exploring phase investing $ construction phases regional entrepreneurship tion grouping traffic manfinancial management for h2o implementation business modeling investing $ agement/financial managebuilding themselves their gardens develop partnerships for wastes/gases/etc ment/regulatory authorities investing own R&D to shift electric/double-deck buses investing in new knowledge: ecological h2o partnerships for use of partnership with regional suppliers greenmarket investing $ in h2o management systems in buildings

Traff ic management & operating engineers Country - State City - Urban Planning Department

participation into monitoring conducting other easibility through institutes/universities studies for other projects

adapting legislation standards (committee) organizing internal structure for reaching new innovative standards to take care of clean h2o informing clients + incentives organization of safe construction management for free-chemicals households setting NYC framework for urban farming feedback on legislation for design implementation

economic

Port Authority

monitoring+ensuring safety

ensuring safety for commuters supporting organizational strucsupporting implementation of regulatory changes + incentives ture/help for entrepreneurs/economic metropolitan networks ie city initiatives like Transition towns

managing construction

construction organization/realization as an evolutive process coordinating the ecological communities with h2o constructions

continuous ROI management participate in time + ROI + monitoring through institute + with the stakeholders ROI + feedback + publications

new investments in NYC for same vision implementation new jobs for bus drivers-gardeners ROI using same partnerROI ships for other projects new jobs, special gardeners ecological h2o management ROI rent higher + new investments

monitoring + responsability of the plant + ROI

operating + monitoring internal: application of the stratmonitoring through institute + exchange of feedback between metropolitan scale & local

egy on the whole NYC + feasibility studies for other sites/projects like NYC oyster farm - Latrobe team

Design engineers contractor - construction company Ecology specialists Commuters Inhabitants Tourist - Leisure seeker Workers Fauna - f Lora Research institutions Universities sustainable innovation consultant

monitoring + directing h2o research center operating activating supply-chain greenmarket R&D buses to better performance/feedback monitoring & evaluating replacements needs/use phases

holding people emotion/ insuring good functioning of pubstakeholder management/involvement installing observatories for citizens managing opening of public domain share vision, involving public place/identity/ lic domain with users/feedback stakeholders, asking/man- having political support from education for risks/climate change/ to watch construction process meaning in their hands aging feedback fromcitizens national & international leaders: h2o scarcity/wastewater value bus promoting low-carbon experience/marketing tool involving communities to urban farm using BM/project for reputation+long-term vision daring vision’s implementation supporting incentives towards use of the facilities/commuting coming for visiting theusing observatories to colonizing new parts of the observing construction process educating neighborhood with communicating scientific proofs about their inhabitants/renters participation + educational farmplace as a NYC hotspot check construction process building as an adventure colonizing totally the ing with schools + daily presence h2o quality/brand activtation/market- communication about initiative + being involved to visit new infrastructures +support association district+ ing/incentives for behaviors place to meet other researchers + work together it/understand details for setting up customers relationship being informed about the project + monitoring studies on sociology h2o management precisely giving feedback + involvement in understanding how routine understanding the transformation of affected/knowing details sociological studies of the process/stakeholders involvement their routine biodiversity control in perspective of the city educating citizens about biodiversity making sure the conditions of ecosystems services control biodiversity are not discutable taking into account the ecologiwith botanists, selection of range of native species activating functioning + operating cal integrated approach: change of in light of people consumption/ecological value

paradigm > extend solutions design for ecological communities

envisioning construction process according to ecological colonization (materials, machines, etc)

capturing knowledge + combing expertise of regional ecosystems/h2o manimplementation of incentives + want agement wetland to design integrate to garden their rooftops urban farmbring awareness/education ecosystem to local + other stakeholders ing + receiving knowledge

feasibility - design study

testing prototypes to observe colonization/disturbance/resistance/productivity coordination of ecological communities construction with h2o plant

operating + taking care of taking care of ecological quality for better operating quality participate to monitor through universities/institutes ecological communities collaboration with ecology specialists adapting better crops in monitoring ecological evolution/ monitoring/participating/maintaining + training terms of quality/quantity seasonal changes/testing for more special gardeners for long-term daily maintenance monitoring + adapting resilience process to species behaviors

monitoring with specialists to adapt design for better colonization of fauna/flora observing biodiversity + new association for planting green roofs + balconies monitoring + comparative stud- bbiodiversity district to monitor it as inhabitants monitoring + comparative studies ies + international expertise

colonization construction

use + replicate

business modeling - key partners - key activities & key resources - channels & relationships - costs & revenues


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.