Narrowing focus So our brand is based on: Firstly: perfect brand name which must be characterized by its Durability, memorable, Coherence, and Flexibility also it must be protected, preserved, nurtured and always ready for the future. Secondly: it must be up to the ceiling of our target leadership position. Thirdly: must has its own hue and its different Reference in design and media art also has its own artistic, technical and psychological highlight which all based on a perfect strategy that’s satisfy our target and cover our vision also reach our customers . And that’s starts by knowing our features also Determines our branding items which are …… Firstly brand name: Representations of the corporation: Overall: • Seize every opportunity to manage perception. • Create a unified phonetic language. • Start thinking about launch strategy. • Create balance between consistency and flexibility. • Produce real applications before finalizing standards. • Work on the phonetic applications first. • Know when to identify outside experts for collaboration. • Use phonetics and Linguistics to keep track of numerous applications. • Never show any application without showing alignment with brand strategy. • Be obsessive about quality. • Gather notes during this phase for standards and guidelines. Secondly our brand identity items: ..........Identified logo satisfying all the above needs ..........Cooperate identity items which is 1. Business card 2. CD design and CD cover design 3. Pocket calender 4. Wall calender 5. Proposal booklet 6. Block note 7. Envelope and letter head 8. Contract and customer form 9. Folder 10. Paper disposable mug 11. Tea coasters 12. Desktop background 13. Mobile back ground 14. Selling information tags 15. Photography and videos ( media identity) 16. Website 17. Social media 18. Packaging • Wrap • Sticker 19. Cars design
20. Uniform design • Sales • Services • devilry ................having a parallel home accessories identity (step identity)
Brand logo: SKETCHING AND TRIALS
favourable trials:
So we put in our consideration the all trials and start merge and subtractions to reach the following
And as we want our brand icon get our image and carry it well we decide to change it between complication ones and simplification other
tYPOGRAPHIC OPTIONS FOR THAT SIGN ARE :
TYPOGRAPHIC OPTIOPNS FOR THAT SIGN ARE :
SO WE DECIDE TO PUT BOTH OF OUR FINAL LOGOS IN CONFEDERATION AS BOTH OF THEM COVERING OUR SPIRIT ALSO WE DECIDE TO POSTPONE THE CHOOSING PHASE TO NEXT STEP :
(TYPO)
(DIVA) Our chosen font is inspired from our old logo by font (trajidy pro). Logo structural analysis: mini (DIVA)
midi max
7,8 cm
midi
9 cm
point of interest
colour trials:
Our chosen font is inspired from our old logo by font (trajidy pro). Logo structural analysis: (TYPO)
9 cm
mini
midi
max
midi
7,8 cm
colour trials:
point of interest
LOGO( CHOICE ) • Design school we follow is art nouveau school that’s why so simple and so soft, indirect all the time with defiant target for each soft curve and line and color • Our highlight is the french designing mind in all tracks as its planning why also thinking and putting their ideas which give something finally as short as sufficient • Our artistic hue turkish music • Our inspiration is the our medieval colours earth tone pallet shape • Logo colour which is based simply on the pure color which means to as a new pass for the softness we searching for all the time in that project , As its softness add more delicacy to our identity just to match our furniture designs and color, also we have many other alternations for the colour which could fit all our designs and our brand representation also which represent how much our logo geometry is flexible and strong which could easily support the monochromatic also the silhouette and two-color printed one for dichromatic printing and so on • Logo focal interesting areas as we drawing the logo and as you can recognize in our sketches you can find that we have many special carves and different lines which could help any designers to interact with the logo and get special color cuts in the posters and packet and other design items , also the beauty and the benefit of our lines and curves orientation and geometry could appear in the size variation which studied in the logo size study . • Logo typography which is created to be sharp and directed with special line thickness as we put different thicknesses in the drawing line to give different ideas throw a simple focal way also we keep our old logo typographic font to keep our reputation and finally keep the sense of luxury side by side by the rose softness • Logo brand mark which could come from the shape of the letter A in the second case and the rose style cut in the first one so it gives the most attractive part in the logo signature • Logo signature portrait logo as we call between our group a square signature with an elongated central line which always used in the idea of separation between the printed and papered part in poster and packet. But finally we have to say that’s We never know what the process will reveal; so facing a irregular situation in a certain design is always Susceptible so as much as we put trials we must put in mind that we may need a new application for our logo that’s make us try a new alternate style for our logo .
Thank you