Branded expert sponsorship program line Executive summary Thank you for taking the time to review our sponsored multi-author book joint venture proposal. As the branded expert in your market, I’m sure you know the value of being a published author. We have developed a system that allows you to help members of your tribe to become published authors with very little effort on your part, and no out of pocket costs to you. Our writers will even interview you and write your part, if needed. Our sponsor partners make $20,000 or more on each sponsored book that we complete for them. As a bonus, we also place you in one of our branded expert series books with other market leaders like yourself, at no cost to you. I’m sure you will see that there are some powerful advantages to participating as a sponsor of your own multi-author book, but the biggest benefit to you is the completed book itself. It becomes your platinum business card. Each chapter is a testimonial to how you helped your top raving fans increase their success. Every single time one of your authors distributes the book they help to spread the word about what is sure to become your very best source for referrals and future business I’m excited to be working with you and will do everything within my power to make sure that this is an easy, fun and lucrative project for you, and that it’s something we can repeat together again and again. I would like to schedule a 15 minute call to discuss the specifics and answer any questions you have. I will also create a proposal addressing all your concerns for your review.
Your sponsor benefits A. Placement in your branded expert book with other market leaders •
This helps to give you the experience of having participated in a multiauthor book to let you speak from a position of experience.
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Locks you in as one of the industry leaders in your customer’s minds, by association with other leaders.
B. New profit center •
Helps to give you product diversification
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A more complete line of products to increase your credibility
C. $20,000 or more per book •
You set the per chapter price
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Pricing from $2,000-$6000, depending on your customer avatar
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$2,000 x 20 chapters = $40,000 – 50% = $20,000 to you
D. Increases trust and authority •
The authority that comes from being a published author is still the ultimate business card, door opener, and income increaser
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This is why stars, professional athletes, politicians, captains of industry, and scholars all write books
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You want to join this elite group of people
E. Undisputed leader in your market
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Your participation in the branded leader book with the other industry leaders shows the respect from your peers
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Being the sponsor of your own multi-author book shows that you are the accepted leader by your customers
Lead your tribe to success in their business •
Give your fans an opportunity to strengthen their relationship with you
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Release the power of being a published author in their businesses
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They are a published author for the rest of their lives
G. No out of pocket costs to you
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Our system is built to ensure no financial risk for out-of-pocket expenses for you
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This is a moneymaker, not an additional expense
H. Minimal time required on your part •
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We know you’re a busy professional. That’s why we’ve designed our entire system to minimize the amount of time required by you, while maximizing the effectiveness of your books
Raises the number of books you have published •
For my already published friends, being able to list another best-selling book by you on your Amazon author page does nothing but make your other books even more powerful
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If you have not yet published a printed book, you will be amazed at the changes it’ll make in your business and how people perceive you
Makes you and your people bestselling authors •
We use our proprietary systems to make every book we publish a bestseller, and we hope to do the same for your books
K. Most powerful testimonial, distributed by your raving fans at no cost to you! •
I can’t stress enough how powerful it is to have your very best raving fans printing and distributing your multi-author book
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Each chapter reads like a great testimonial to your success with the chapter author
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It is the most powerful referral generator we have seen
L. Legacy •
We would all like to leave our mark in the world
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Books are one of very few ways to make sure that your ideas live on long after you’re gone
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Think of how it will feel when your child takes a copy of your book to school for show and tell, or when your mom and dad receive a surprise copy of it in the mail
M. Certified branded expert •
Free participation in our branded expert book
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The right to use the certified branded expert seal on any of your marketing tools
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Updates of all the marketing ideas our over 200 author experts share with us on an almost daily basis
Benefits to your people The benefits to your participating chapter authors are similar to the ones we discussed above, and we also give them ongoing training on how to maximize their trust and authority. Your authors will truly benefit by: A. Becoming a bestselling author B. Sharing a strong association with you C. Having trust and authority D. Becoming a leader in their niche E. Acquiring the strongest marketing tool there is F. Participating in ongoing marketing training webinars G. Joining an active author facebook group
Sponsor books marketing tools As I said before, we want to make this an easy and simple process for you to ensure a minimal time investment on your part, so we have developed the following tools to make it as simple as possible. We realize that not all of the tools will be right for your groups and look to you to choose which marketing methods will give you the best results. A. Auto responder series •
A swipe file series of emails to help you promote participation in the book and the other events listed below
B. Kick-off webinar •
We are available on your schedule to do a short live webinar with a question-and-answer section to help educate your people on the multiauthor book you’re creating
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We can also provide you with a recorded automated webinar if needed
C. Live event sales •
Depending on scheduling we are available to attend your live events as an exhibitor
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We can also deliver a short presentation from onstage to maximize the number of sales you receive at the event
D. Live sales calls •
We like the phone. There is no better way to increase your closing rate
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I will make myself available to any of your customers by phone to discuss being a published author and how it can affect their careers
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I have a closing rate of 75% on these live calls
E. MBA bonus •
I have a Masters of Business Advice product available to use as a bonus for webinar attendance or chapter purchase as you prefer.
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This product includes Brian Tracy, Michael Gerber, Tom Hopkins, and me delivering basic business information of value to anyone that has their own business.
F. Partner bonuses •
If you would like to add a bonus of your own we will assist you in choosing the appropriate bonus and the delivery of it if needed.
G. Sales report/book •
We will provide a short report on the benefits of being a published author
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A book on how to be a branded expert in your niche, written by myself and eight the top expert marketers in the world.
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We will create custom sales tools for you as requested.
H. Sales website •
We will provide a ready built sales site for the book chapters if needed
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Or assist you in the creation of the proper page on your site
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Book website •
After publication we will create a website for the completed book
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The website can contain a separate page for each of your authors
Best seller campaign •
We will conduct a bestseller campaign to achieve the highest rankings possible on Amazon in your niche
K. Book signing (live event?) •
We will stage a book signing for you at any of your live events that we attend
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Nothing will excite your customers more than seeing an anxious line of people waiting for you to sign their book
L. Customized forms for your clients, delivered within 14 days after your acceptance
of the proposal: •
Order Form
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Welcome Letter
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Chapter Instructions
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Sample Chapter
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Interview Information When Needed
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Frequently Asked Questions
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Any other forms required by you
I hope you are as excited about this project as I am and I look forward to working with you. You can contact me by email at mike@MikeLewis.WS or you can reach me by phone at: 404-281-6552 so please contact me today