DESIGNED BY N O MAD CRE8TIVE
BUD SPROUT
Brand Guidelines
“I created this tool to become a guiding light for children; to empower them and those who love them.”
ELISA COLELL A, F O U N D E R & C R E ATO R O F B U D S P R O U T B LO O M
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keep it together This style guide is a reference book meant to help you maintain consistency with the aesthetic standards established for your brand. We want to make sure that after all the hard work put into creating a cohesive look, your logo and overall branding uphold a consistent and professional appearance across all platforms. Following this guide will help you to do exactly that.
keywords Diverse, authentic, functional, comfortable, impactful, approachable, enjoyable, resourceful, aspirational, intentional .
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1.0.1 B ra n d V i s i o n 1.0.2 Ta rg e t P e r s o n a s
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Brand Guidelines
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moodboard
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mission Bud Sprout Bloom’s mission is to establish and maintain trust with Millennial families by providing innovative affirmation tools that are relatable and easy to use. To be a guiding light for millennial parents and their young families in their journey to leverage the power of repetitive positive affirmations. To provide tools & education that will establish a strong sense of self-confidence and set young children and adolescents up for success, when facing challenges thrown at them by the outside world. To provide the opportunity for children to see and hear new ways of approaching their emotions and challenges with empathy, unification and purpose.
values Bud Sprout Bloom empowers young families with the tools and knowledge they need to navigate life’s challenges, big and small. We encourage personal growth and open-mindedness through enjoyable, self-awareness building activities that reflect the diversity of people, spirit,
product on offer is thought-provoking, perspective-shifting, fun, and relatable.
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and perspective. We are committed to ensuring that every
BUD SPROUT
Brand Guidelines
rural millennial & late gen-x parents My name is Alex. I’m 33 years old and am currently raising my first child with my spouse. We live on the outskirts of a major city, therefore we do not have easy access to shopping malls and boutiques. This forces us to rely heavily on the Online world to make purchases for us and our child. We are actively seeking to live an environmentally conscious lifestyle, and enjoy exposing our
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child to nature and outdoor play.
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Being new parents, we tend to do a lot of research in hopes of applying the proper guidance towards the upbringing of our child. We struggle to find great parenting resources available to us due to our location, encouraging us to search Online for the proper tools. Though we are closely connected to our families and value their advice and opinions, our child does not see them as often as we’d hope due to the distance. Respect, confidence and self- esteem are some of the elements we actively teach our child.
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BUD SPROUT
Brand Guidelines
urban millennial & late gen-x parents My name is Jesse. I’m 27 years old and live in a gorgeous downtown condo with my partner and our child, Hudson. What we love most about city living is that we have easy access to trendy boutiques in town but also love online shopping for Hudson from the comfort of our own home. We’ve got a spectacular view! Since my partner and I work long hours, we don’t mind spending extra money on our child for value. We want to ensure that we make the most of our time together and research the best tools, activities, and outings to do with H. We want to be very involved in our child’s emotional and spiritual development, whatever they chose to believe or identify as. We lead with love and open-mindedness at home and simply want our child to grow up
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to be the best, most positive version of themself.
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millennial & late gen-x parents My name is Sam. I’m 30 years old and already have two kids with my wonderful husband. As parents, we are faced with many challenges brought upon by issues that present themselves with our kids in school and extracurricular activities. We are often looking for coaching or parenting tools to help assist our kids through the “growing pains” and to help them navigate challenges. With so much competition and comparison these days, we are always looking to aid in the success of our
upbringing in this undeniably digital world. We do our best to make sure that their upbringing is a positive one, making us more than willing to purchase parenting tools Online.
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children’s emotional well-being and are very aware of their
tip It is essential to the success of the brand that the logo always be applied with care and respect in every application according to these guidelines. The logo will be reproduced in various sizes and it may need it to be as small as a postage stamp to fit a stationery. Make sure that text and fine lines are still legible when the logo design is scaled down. Minimum Height: 0.5�
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2.0.1 P r i m a r y Lo g o 2.0.2 Secondar y Logo 2.0.3 Logo Usage
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This is the main logo that will be used across primary brand applications. This trademark helps audiences easily identify Bud Sprout Bloom’s digital storefront, products, social media presence, ads and other materials, enhancing the professionalism of the brand.
Though the logo is meant to be used in full colour (pear green, tangerine or teal), black and white options
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are also available if needed.
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PRIMARY
Combination Mark Pear Green Tangerine Teal
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This secondary mark exists of which also has variations with the full brand name. Bud Sprout Bloom’s secondary marks can be used in place of the primary logo (but should never be used directly next to the primary logo). For instance, don’t use any secondary mark as the profile picture if the primary logo is used for the header – it looks repetitive and is not a good use of the brand elements.
All secondary marks are ONLY to be used in either of the three main colours (pear green, tangerine or teal). They should never be combined with other colours or shades, but are available in black and white
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if necessary.
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SECONDARY
Pic toral Mark Pear Green
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SECONDARY
Word Mark Highighted
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Teal
Brand Guidelines
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SECONDARY
Word Mark Typographic Tangerine
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A. T E A L
White Logo Secondary Pictoral Mark
colour The colour usage for Bud Sprout Bloom’s logo is quite complex. It is recommended to use logo variations in full black or white against compeating coloured backgrounds
B. TA N G E R I N E
(A, B). While it is good to experiment with
Black Logo
colour, it is best to stay within the brand palette when displaying the logo on lighter
Secondary Pictoral Mark
surfaces (C). The primary logo colour combination cannot ever be altered. The secondary logos can be used in a single solid colour from the main colour palette (pear green, tangerine or teal only).
Specify corporate colours with CMYK or
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Pantone references to ensure correct colour reproduction once the logo is printed. The RGB and HEX codes are for digital use only.
C. S A N D
Deep Coral Logo Secondary Pictoral Mark
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clear space To ensure logo visibility and impact, maintain a minimum clear space zone. This allows the logo to always appear unobstructed and distinctly separate from any other graphic elements such as type, images, other logos, etc.
The minimum clear space is defined as the width of the letter b for the primary logo and secondary word marks. The minimum clear space for the pictoral mark is defined as the height of the mark itself. This minimum space should be maintained as the logo is proportionally resized.
To transform lines proportionally in a working file, ensure that ‘Scale Strokes & Effects’ is selected in any Adobe program when resizing.
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photo background The logo can be used on different types of photographic backgrounds but attention should be paid to each option, making sure the logo and type are not obstructed by the image. In most cases, you can use either a solid white or solid black logo on top of a background image, along with the designated colour combinations mentioned in the logo colour usage section.
TIPS: 1. Photos with shallow depths-of-field work best. 2. Avoid busy images with too much detail. 3. Contrast the logo and background.
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4. Applying a darker or lighter transparent overlay on an image helps makes text more legible.
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W H IT E LO G O
Primar y
BUD SPROUT BLOOM
B L ACK LOG O
Secondar y
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unacceptable A few rules are necessary for maintaining the integrity of the brand. Do not compromise the overall look of the logo by rotating, skewing, or distorting in any way – that includes adding unnecessary
A. Do not rotate the logo. B. Do not squash or stretch.
and unattractive text decorations like
C. Do not place elements in
drop shadows and outlines. Here are a
the logo clear space.
few examples of some ways you should NEVER ever consider using the logo.
D. Do not resize any part. E. Do not rearrange parts or create compositions that are not already provided. F. Do not add unofficial elements to the logo. G. Do not use off-brand colours. Reference the Colour Usage section. H. Do not add drop shadows
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or other text styles.
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A.
B.
C.
D.
E.
F.
AWES O M E CAR DS!
G.
H.
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note Consistent use of the colour palette is a crucial part of brand identity, reinforcing the cohesiveness of the brand. Colour also serves a psychological purpose by communicating a certain feeling to your audience.
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3.0.1 P r i m a r y C o l o u r 3.0.2 Colour Palet te
BUD SPROUT
Brand Guidelines
While it is good to experiment with colours, it is best to keep a limited colour palette if possible. Specify corporate colours with the following references to ensure correct colour reproduction when printing brand collateral.
Pear Green
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Patone 585 C CMYK 23, 9, 69, 0 RGB 204, 206, 114 HEX #CCCE72
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Tangerine
Teal
Periwinkle
PANTONE 1235 C CMYK 1, 28, 95, 0 RGB 249, 186, 39 WEB #F9BA27
PANTONE 7464 C CMYK 39, 5, 28, 0 RGB 157, 204, 191 WEB #9DCCBF
PANTONE 646 U CMYK 61, 42, 9, 0 RGB 110, 137, 183 WEB #6E89B7
Deep Coral
Sand
Bright White
PANTONE 7597 U CMYK 9, 73, 64, 0 RGB 223, 104, 90 WEB #DF685A
PANTONE Warm Gray 1 U CMYK 13, 14, 20, 0 RGB 224, 214, 201 WEB #E0D6C9
Pantone 11-0601 TCX CMYK 5, 2, 6, 0 RGB 245, 246, 241 WEB #F5F6F1
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definition Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.
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4.0.1 P r i m a r y Ty p e f a c e 4.0.2 Lo g o Ty p e f a c e
BUD SPROUT
Brand Guidelines
Yuppy is a playful, sans serif geometric typeface. The font is a trademark of Monotype Imaging Inc,
Yuppy SC Regular
ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqrstuvwxyz
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0123456789!@£$%^&*()
Designed by Anonymous
Available Fonts.com maisfontes.com/yuppy-sc-regular
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The Childishkid font was designed by an American artist named Des Gomez. This handwritten font is available in lowercase only and its whimsical and playful qualities lend themselves nicely to youthful looking designs.
Childishkid Medium
abcdefghijklmnopqrstuvwxyz 0123456789!@ÂŁ$%^&*()
Available DaFont dafont.com/childishkid.font
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Designed by Des Gomez
definition The term ‘collateral’ refers to the collection of print or digital materials used to define the brand. Collateral design can be focused on print, but a great deal of it is designed for packaging, web and social.
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4.0.1 B u s i n e s s C a r d s 4.0.2 Deck 4.0.3 Box 4.0.4 Photography
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US SIZE
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3.5in x 2in
Brand Guidelines
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4 introductory and informational cards.
20 affirmation cards to use with your child, at home
DIMENSIONS
4.5in x 6.5in STOCK
700g, White FINISHES
C MYK Printing
or away.
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Brand Guidelines
BUD SPROUT
DIMENSIONS
40 interactive
See dieline
affirmation cards to
STOCK
give to anyone who
700g, White FINISHES
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C MYK Printing
may need it.
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DIMENSIONS
See dielines STOCK
1200g, White FINISHES
C MYK Printing
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BUD SPROUT
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LIFESTYLE
Brand Guidelines
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ECOMMERCE
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DESIGNED BY N O MAD CRE8TIVE