Module 6: Traffic Generation
Overview Strategies • • • • • • • • •
What is Traffic? Article Marketing Forum Posting Social Networking YouTube Videos PPC Banner Ads SEO Radio, newspaper & TV
And Why Do You Want It?
WHAT IS TRAFFIC?
Traffic Means Sales • • • •
Traffic is site visitors You want TARGETED traffic Two types – Paid and Free Keywords are critical
Creating Content and Building Backlinks
ARTICLE MARKETING
Article Writing Basics • Sign up at several article directories – Ezinearticles.com – GoArticles.com – Scribd.com
• Follow their guidelines and create keyword targeted articles that link back to your site • Keyword density of 2-3% • Submit 1 article a day to all directories
Extra Points & Tips • Pick a keyword to target • Blog on that keyword • Write an article and target that keyword • Submit the article and link back to your targeted blog post • Use pictures whenever possible • Use pen names for each niche
Extra Points & Tips • Follow directory rules • Create good quality, informative content • Don‟t be salesy
Instant Traffic, Long Term Results
FORUM POSTING
What’s A Forum? • An online community • Questions & Answers • Simply search for „keyword forum‟
How Can We Get Traffic? • Find forums that allow signatures • Put a message in your signature and link to your website • Don‟t „market‟ – use the forum like everyone else • Find 3-5 forums with 5,000+ members • Make 5 posts per day on each forum
Forum Posting Tips • Reply to high trafficked posts • Create controversial threads • Use content on the forum for blog/article material • Ask a frequent poster about renting their signature
Making Money Making Friends
SOCIAL NETWORKING
Social Networking 101 • Social Networking is getting a group of people together and interacting with them • You can contact & stay in touch with people all over the world
How To Use Social Networks • Sign up • Fill out your profile (niche keywords and URL) • Interact with users just like everybody else
Popular Social Sites • • • • • • • • •
Badoo – UK, 69M Bebo – 117M Classmates – 50M Facebook – 500M Flickr – 32M Friendster – 90M LinkedIn – 70M MySpace – 130M Twitter – 75M
Getting Traffic With Video
YOUTUBE VIDEO
YouTube Fact Sheet • Web 2.0 site • Users share videos • Traffic? – Dec. 2005 – 3.1M uniques per month – July 2006 – 30M uniques per month – Jan. 2009 – 100M uniques per month
• Alexa ranking – 3
How To Use YouTube Signup with keyword Set account to Director Profile – URL Strip out everything you don‟t need • Create and upload a video • • • •
Interacting • Visit niche specific videos and comment • Visit highly trafficked videos and comment • Buy annotations
Buy Traffic
PPC
What Is PPC? • • • •
Pay Per Click You bid on keywords Competition drives price Must have relevant content
Major Networks • Google – 85.35% • Yahoo – 6.29% • Bing – 3.27%
The Process • • • • •
Signup Pick keywords you‟ll target Create ads Constant split testing Check ROI and adjust
Hitting Heavy In The Big Leagues
BANNER ADS
Banner Ads 101
Common Sizes • • • • • • • •
486x60 Pixels (full banner) 392x72 234x60 (half banner) 120x240 125x125 120x90 120x60 88x31
Banner Objective • Grab attention • Get the click • Brand recognition
Considerations • Page views (CPM) • CTR • Cost Per Sale
Where To Get Banner Ads • • • • • • •
Elance.com Guru.com RentACoder.com Consider animated and/or Flash ads Amateur looking ads can be effective ABCBanners.com BannerMakerPro.com
Banner Networks • • • • •
DoubleClick.com Flycast.com TribalFusion.com Zedo.com 247RealMedia.com
Taking Your Marketing Offline
RADIO, NEWSPAPER & TV
Offline Media • • • •
Come up with a budget Radio Talk Shows Radio Advertising TV – www.Google.com/TVads
Advertising In Print • • • •
Local/National Newspapers Local/National Magazines Advertise in Autotrader (it‟s cheap) Direct Mail – PrintLabelAndMail.com – DirectMail.com
Free Traffic With Organic Listings
SEO MADE EASY
Why We’re Here • We‟ve been learning various skills • Now we‟ll put it together and build a system • Lots to learn
Two Kinds of Optimization • On Page • Off Page
Google Page Rank • A unique website ranking algorithm • Voting for popularity • Not all votes are equal • toolbar.google.com
Website A
Website B
Website C
On Page Optimization • Help or Hurt, on page • You control it
Terms & Definitions • Meta Tags • The 4 Primary Tags – Title – Description – Keywords – Robots
Code BEFORE • No description, keywords, or robots • Weak title tag
The Title Tag • The site‟s theme • Shows up on the results
Sample Tags
The Title Tag • Up to 7 words and 59 characters • Keywords go in the title tag • Use the | post key to separate keywords
The Description Tag • • • • •
Describes your site Use targeted keywords 2-3 times Each page focuses on 1 keyword Make it „natural‟ Don‟t stuff it
Keyword Tags • Your main keywords • Your targeted keyword for that page • Don‟t stuff
Keyword Ideas • What keywords describe your site? • Search for sites and see what they target • Use Google‟s Keyword Selection Tool – target competitor‟s URLs
The Robots Tag • Set to „all‟ • Tells search robots to crawl your entire site <meta name=“Robots” content=“all”>
The Scoop On URLs • Keyword in URL www.mysite.com/keyword-phrase.html
• Keyword in URL is useful in link building
Friendly Formatting • Your layout can affect your ranking • Content first, clean code, header tags, alt tags, keyword placement, no flash, JavaScript external & sitemaps
Putting Content First â&#x20AC;˘ Left to right, top to bottom â&#x20AC;˘ Having navigation on the left forces spiders to read it before your content
Letâ&#x20AC;&#x2122;s Fix That! Navigational links
Content
Content Navigational links
Cleaning Up The Code • W3C – World Wide Web Consortium – www.w3c.org • Use their validation tool • Don‟t use Flash • Keep JavaScript code external
Setting Header Tags • • • •
<h1> <h2> <h3> h1 is the largest size Use keywords in your headers Break your page naturally, don‟t abuse it
Image Magic – The Alt Tag • All images/photos should use the Alt tag • Hover over images to see the alt tag • Designed for „images off‟ or disabled surfers • alt=“keyword image”
The Where and When of Keywords • Keyword density of 2% - 3% • Use keywords within the first 25 words • Use keywords within the last 25 words • Bold a keyword in the body • Italicize or underline your keyword in the body
No Flash & JavaScript External • Sites that have Flash at the top, don‟t rank #1 • Flash doesn‟t show keywords • JavaScript is fancy, but confuses spiders • Put your JS code in an external file and call it when you need it
Success With Sitemaps • A single page with links to all other pages on your site • Place a link to your sitemap in your navigational links • The sitemap should be very simple HTML or XML • www.google.com/webmasters/ • Upload your sitemap to Google through the webmasters tools
Linking Inside Your Site â&#x20AC;˘ Use keyword anchor text to link within pages â&#x20AC;˘ Navigational links to your pages using keywords
Developing Your Keywords • Choosing keywords is an art • What is your general theme? • Use www.MasterNicheFinder.com or https://adwords.google.com/select /KeywordToolExternal
Keyword Criteria • Minimum 1,000 searches per month • Drill down on 2-3 other keywords • Highly competitive keywords will be very hard to rank for
Checking The Competition • Allintitle: “beginner acoustic guitar lessons” • Link:domain.com
Keyword Effectiveness Index P = popularity (searches/month) C = competitiveness (sites) S = allintitle matches (P^2/C) – option 1 (P^2/S) – option 2 “Beginner acoustic guitar lessons” – 27,100 searches 975,000 results • 27,100^2/975,000=753 • “acoustic guitar lessons” – 165,000 searches – 818,000 • 165,000^2/818,000=33282 • • • • • •
Tracking Competitors • Search your term • Track URLs of all 1st page results • What to track for each site: – – – – – – –
PR # inbound links # keyword in <h1> tag Keyword in title tag Keyword in first 25 & last 25 Keyword bold, italics, underlined IBL URLs
Link Building Process • Select targeted keyword • Write an article using onsite SEO • Launch offsite SEO campaign
Offsite SEO • Increasing your popularity • Quality is: – IBL with higher PR – Related content – Related meta data
Link Basics â&#x20AC;˘ One-way links
Site A
Site B Site U
Site C
Link Basics • One-way links • Reciprocal links Site U
Site A
Link Basics • One-way links • Reciprocal links • Three-way links
Site U
Site A
Site B
Link Building • • • • •
Article Marketing Forum Posting Blogging/Guest Blogging Directory Submission Social Bookmarking
Organic Traffic Overview • Keyword research • Pick 1 keyword and write content on your blog optimized for that term • Create content offsite and point back to your blog post • Pick the next keyword and repeat • Monetization on your blog • Optin box on EVERY page
Social Media
•Twitter •Facebook •MySpace •LinkedIn •30 minutes/day
Article Marketing
Video
Forum Posting
•EzineArticles •Scribd •GoArticles •HubPages •1 article/day
•YouTube •DailyMotion •Vimeo •Revver •Flickr •1 video/week
•Niche Forums •Rent signatures •5 posts/day
What Did You Learn?
POP QUIZ!: SEO
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