Blue Dart looks to invest Rs 20 bn to reach out for lower-tier towns Noor Arora
Domestic logistics major Blue Dart, a part of the Deutsche Post DHL group, is targeting to invest Rs 20 billion for expanding reach and upgrading technology. The expansion exercise will result in the company being able to service each of the over 19,000 pincodes across the country by December. "The total investments are in the range of Rs 20 billion for IT, automation, infrastructure and expanding reach," Blue Dart Express managing director Anil Khanna told PTI. The company is witnessing a spurt in demand from the lower tier towns and cities for which it is undertaking the expansion exercise. Jain said there is a greater demand for deliveries in tier II, III and IV towns and called the initiative to reach every pincode as one of the biggest such drives undertaken by the company.