Noosheen Mehta Business Design Portfolio

Fashion Technology Accelerator (FTA), Milan November - December 2022

Curricular Internship - Marketing and Communication Strategy & Design

• Collaborated closely with my colleagues to create and design a digital marketing campaign for FTA, which included social Media, newsletters, e-mailers and website updates

• Created and designed a complex customer journey for a progressive web app (PWA) with multiple outcomes and possibilities

• Closely examined and reported on the need for major marketing and design interventions needed for an innovative textile start-up for digital media

Bay Leaf Integrated Communication Solutions, Mumbai June 2020December 2021

Art Director

• Created systemic design guidelines and strategies for all visual communication at this international marketing and branding agency

• Built multiple brand strategies and visuals from conception to execution, including client and project management for brands such as Sony Entertainment Television (India), Godrej Interio, GiaPenta, Health & Travel and ProMunch

• Point person for all vendor management for both print and digital media

• Led creatives across all channels: advertising, collaterals, videos, social media, web development, and video editing

• Key responsibilities included ideating, creating and over-seeing content generation for digital and traditional marketing and branding

• Involved multi-tasking: working on multiple projects within tight deadlines

• Collaborated with senior management and the SEO teams on multiple functions including customer success and digital marketing

Twain Communications, Mumbai March 2018 - March 2020

Lead Visual Designer

• Provided aesthetic and visual guidance to team members at this boutique communications agency

• Collaborated with marketing and PR teams to develop impactful communication strategies for on-line and off-line lifestyle brands such as Physique 57 India, Soneva, Isprava, Cream Center, and many others

• Designed and produced art and copy layouts for visual communication media, including collaterals, branding, and packaging, as well as large format graphics for Ice Cream Works

• Extensively created multiple successful social media and digital campaigns for numerous brands with a focus on strong visuals and motion graphics

• Art directed and shot campaigns for Food & Beverage brands for multiple digital campaigns

• Mentored 2 interns, overseeing project creation and edits for image ads for social media campaigns

Echostream, Gangtok October 2016 - May 2017

Visual Designer - Residency Program

• Collaborated to create visuals for a new wide range of merchandising products, maps design, branding and logo design, magazine design layouts

PROFESSIONAL EXPERIENCE SKILLS EDUCATION

• Assisted in the launch of the merchandising store and worked with the sales team to help guide customers with purchases which saw a significant growth in sales

VGC, Mumbai March - September 2016

Junior Designer

• Assisted in the launch of the re-branding of the Aditya Birla Group; created multiple print collaterals and special offerings for top level management

• Created multiple successful print project for The Phoenix Group, a realestate company in India

• Assisted on set with the fashion shoot for the Pantaloons summer campaign

The Marg Foundation, Mumbai February - July 2015

Graduate project

• Re-designed the Marg magazine

• Created a series of illustrations for their on-line resource

• Led the design and development of a very successful marketing campaign

PROFESSIONAL ABILITIES:

Project Management, Creative Problem Solving, Strategic Thinking, Research, Leadership & team building skills, Client management, Business planning, User experiences, Art Direction, Graphic Design, Publication Design, Branding & Logo Design, Client Servicing, Illustration, Print Design, Packaging Design, Web Design, Landing page Design, UI UX Design, Design for Social Media, Photography, Paper Art + Crafts and Video Editing

SOFTWARES:

• Adobe Illustrator

• Adobe InDesign

• Adobe Photoshop

• Adobe Lightroom

• Adobe Premiere Pro

• Figma

• MS Office Suite

• G-Suite

• Double Award Masters in Business Design from Regent’s University London & Domus Academy - 110/110

Milan Italy (Academic Scholarship) 2022-23

• Bachelor of Design with specialisation in Graphic Design from National Institute of Design (NID)

Ahmedabad, India 2015

• Furniture Design Workshop from The Florence Institute of Design International Florence, Italy June 2018

• The Cathedral and John Connon High School

Mumbai, India (12 Grade ISC Board Examination) 85%, 2011

• J.B. Petit High School for Girls

Mumbai, India (10 Grade ICSE Board Examination) 88%, 2009

MY APPROACH TO PROJECTS

1 Understand the brief and the clients needs.

UNDERSTAND 3 Business Model Canvas Value Proposition Canvas SWOT Market Positioning Take away & Insights User Journeys

2 Company and client Markets Consumers Competitors Quantitative & Qualitative Trends

ANALYSE

RESEARCH 4 Brainstorm Debate Listen & Ideate

DISCUSS

5 Research idea and feasibility. Develop the strategy.

STRATEGIZE

6 Design the visuals of the concept to best communicate the idea or concept.

DESIGN & CREATE

WHAT I HAVE TO OFFER LANGUAGE

• 7 years of work experience as a Visual Designer

• Experience as an Art Director

• Leadership & team building skills

• Client management

• Creative problem-solving

• Strategic thinking

• Research

• Business planning

• User experiences

7 Test the idea and get feedback on the concept and design.

REFINE & TEST

9

DELIVER

The final tried and tested concept with communication, strategy and visuals.

STORYTELLING

8 Organise thoughts and create an interesting narrative to pitch to the clients.

English - Native or bilingual full professional proficiency

Hindi - Full professional proficiency

Gujarati - Fluent (only spoken)

CREATING A SOCIAL CROWDFUNDING PLATFORM

1 3

PRODUCT STRATEGY

5 2 4

COMPLETE DEVELOPMENT OF A SUB-BRAND TARGETING NEW AUDIENCES AND MARKETS FOR KARTELL

EXPERIENCE DESIGN

ENTREPRENEURSHIP –BUSINESS MODELING

01. CREATING A SOCIAL CROWDFUNDING PLATFORM

the project

The GuluckFund has been created as a platform that can open channels of communication and recognition which can establish and also materialize into a space where individuals and organizations can access these innovations and provide opportunities to connect and create mutually beneficial business opportunities, by investing in these ideas or buying them at market value.

Professors: Fernando Alberti & Elisa Chiodo

Duration: 12 months, March 2022 - March 2023

my role

This project and all aspects of it have been developed and designed solely by me. This was my final thesis project for Regent’s University London, which was an extensive exploratory process of research, ideation, and execution.

02. COMPLETE DEVELOPMENT OF A SUB-BRAND TARGETING NEW AUDIENCES AND MARKETS FOR KARTELL

the project

Kurioso is a sub-brand of Kartell that offers its users a hybrid experience, by creating a community space with transparency where innovation and technology can come together to create smart products that spark joy and help improve the lives of the consumers. Kurioso aims to represent the new and eager audience that Kartell desires to capture, and also be a space that is eager to learn, grow, evolve and develop cool, new smart products.

Professors: Andrea Banfi & Elisa Chiodo

Duration: 7 weeks, November - December 2022

my role

This project and all aspects of it have been developed and designed solely by me. This was my final thesis project for Domus Academy.

03. PRODUCT STRATEGY the brand

the project

The project is developed through thorough research of the Barilla brand and BluRhapsody. The food and beverage sector saw a dramatic shift in consumer behaviour toward foodrelated experiences and demand for inclusivity of dietary restrictions. However, the limit of BluRhapsody’s product technology is placeable in Ho.re.ca’s to get the most use out of such innovation. Therefore, our proposal is “Pasta Dolce; Craft your Indulgence '' a subsidiary of the Barilla brand, to create a sweet experience, like never before.

Professors: Federica Ricci & Elisa Chiodo

Duration: 6 weeks, April & May 2022

my role

My main role in this project for Barilla was that of creating the strategy to reposition Barilla and the 3D printed technology they own as a premium to luxury immersive service.

I was instrumental in the research phase of the project, the business modeling, creating the communication plans, especially the social media plans and the customer journeys.

04. EXPERIENCE DESIGN

the brand

the challenge

The workshop addresses aspects and contemporary methodologies related to people’s activity, context analysis and speculative design. It also examines experience scenario development, solution, validation, and assessment. The unit/module investigates the main domain of User Experience analysis, where students employ methodologies and best practices. Primary research activities will be implemented as a component of the process with the objective of consolidating forms of knowledge extraction. This project will be on display at Ostello Bello Milano Duomo, during Milan Design Week, 2023.

Professors: Fabio Besti, Angelica Fontana, Elisa Chiodo, Michele Aquila

Duration: 6 weeks, July & August 2022

my role

I worked on all stages of the project; the research, user journeys, concept and the final idea to create the CLUBO! Membership. I created the vision, business plan, the ClubO! logo and branding, art directed the extended brand language and the application interface.

05. ENTREPRENEURSHIP – BUSINESS MODELING the project

This was an immersive crash course at Domus Academy on entrepreneurship and business modelling focused on the entrepreneurial process of opportunity identification and exploitation; the nature of entrepreneurial opportunities; the traits of entrepreneurs; and the final definition of a business plan.

Professors: Fernando Alberti, Elisa Chiodo, Mario Varon, Federica Belfanti

Duration: 2 weeks, April 2022

my role

This was an individual project where I identified an opportunity and developed the concept, communication, application and business model for my user generated community platform Incog.