Ecommerce downfall that you have to avoid In today’s time, the term of eCommerce is so vast and having an eCommerce or online store is quite easy for any business. You can start your online store in less than 10 minutes by using an effective platform like – nopCommerce. Start an eCommerce store is suitable for every type of business, even you can start in low budget. But before invest your time and money, you definitely should consider some points that will affect your business. Many eCommerce store owners made some common mistakes that stop to increase their sales even with a perfect combination of product and marketing. So, in this article, we are going to discuss those points which you should have to avoid.
Non-user friendly website The very first point is – Website Design and it is one of the main important component to building an eCommerce store. When a user is coming to your store, website design is the first that he/she look and if your web design is not design according to the user or having complicated design then he/she close your site and it’s also creates bounce rate and Google think that you’re not having valuable content on your site as result drop your website rank on SERPs. So, the question is – what will I do? Your design should be simple and clear. Use relevant theme that comfortably describes your business. There are lots of the readymade themes are available in the market that you use. And don’t place too much things on your website.
Call-to-action (CTA) button Second point is to providing call-to-action button on your website. CTA is the button or link that allow your users to more engage with your business. Providing CTA options is the best option to your eCommerce store because it could convert your potential users into your next lead. Your CTA should be explaining your message very clear and straight to the point. Sign up for free, subscribe now, download now and so on examples are available of CTA.
Complicated Checkout process When customer is ready to buy stuffs from your eCommerce store and coming to the checkout page. But he/she didn’t want to continue because of the long and complicated checkout process. Checkout process should be easy, simple and short to complete the transaction.