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Contact: James VanEchaute James.vanechaute@gmail.com (309) 235‐4667
FOR IMMEDIATE RELEASE
Drake University Students Prepare Innovative IPad App Magazine Students at Drake University plan to launch the newest edition of Urban Plains magazine on Dec. 14th. This publication will be the first ever iPad‐exclusive app magazine to be prepared by college students, and will be available for download free of charge.
Urban Plains brands itself as a Midwest lifestyle magazine. The articles will feature unique events and businesses in key Midwest cities, and will cover current trends in culture, politics and technology as well.
According to James VanEchaute, marketing director of Urban Plains, the magazine appeals to young professionals across the Midwest.
“We want to show that there is a lot for young professionals and recent college graduates to do in the Midwest. We also want to feature cutting‐edge, unique stories that our readership would find interesting.”
Since it is an iPad app, there will be interactive elements incorporated into the stories. The app will make use of the iPad’s touch screen, and will incorporate digital elements like video and slideshows as well.
“Urban Plains is going to be a revolutionary college publication,” said Jeff Inman, assistant professor of journalism at Drake University and publisher of Urban Plains. “By making the magazine an iPad app, we were able to include more content in our articles. This combination of a traditional story format with multimedia elements makes reading the magazine a more interactive and engaging experience.”
The students behind Urban Plains plan on hosting a launch party for the magazine that will be open to the public. This edition of Urban Plains will be available to download until next fall, when the next class of senior magazine majors will update the content on the app. More information on the launch party and the magazine itself can be found on the Urban Plains website or Twitter and Facebook pages.
This is the second year the senior magazine majors at Drake University prepared an issue of Urban Plains, although last year’s edition was an exclusively online magazine. The iPad magazine app represents the newest venture of the Drake University School of Journalism and Mass Communication’s acclaimed magazine program. In 2009, the program was awarded the ACP Pacemaker Award by the Associated Collegiate Press for the student‐produced Drake Magazine.
###
To: Dan at johnstone185@gmail.com from “Life in the Great Midwest” Hi Dan, My name is Skylar Bergl and I am the editor‐in‐chief of Urban Plains, an all‐digital lifestyle magazine for the Midwest published by Drake University journalism students. Our goal is similar to that of your “Life in the Great Midwest Blog” – to educate the Midwest through entertaining articles about sports, events, food, music and more. As a key blogger to the “Life in the Great Midwest Blog”, I particularly enjoy your contributions to the food and sports sections and your take on fashion. While our fashion advice varies a little, here are three articles on sports, food and fashion that I believe your readers would find interesting. Put your Crazy Legs on: The Midwest’s most unique races Tired of running your average marathons and 5Ks? Here is a list of the most unique races that the Midwest has to offer. Whether you’re an outstanding athlete or someone who is not a sports fan and prefers the fun of the experience, check out some of these crazy races. 10 Minneapolis‐area boutiques worth a visit: for the ladies and the gents For a flyover state, Minnesota is pretty fashion‐forward. Sure, the Mall of America’s great—but if you’re looking for a more unique shopping experience, check out these Twin Cities stores. They range in price and style, so you’ll be sure find at least one that fits just right. Homebrew Collective Lowdive is a Chicago hit Chicago is no stranger to brewing companies, and there may be another one added to the list. Lowdive is a homebrewing collective that is Matthew Kanable, Andrew Lautner, Sean Orr and his brother Tim Orr. They’re homebrewers who found an appreciation for good beer and brewing their own good beer. Our website features these articles and more and our iPad application with this year’s all‐digital magazine will be released December 15, 2011. “Life in the Great Midwest” is a great source for anyone looking for entertaining news and insights into the life of a Midwestern. A blog post on your website featuring our new iPad application would connect your readers with more of this information and would be cross‐listed with our blog to drive additional traffic to “Life in the Great Midwest.” For more information about our application or our brand, feel free to contact me by email or you can reach me at xxx‐xxx‐xxxx. Thanks for your time, Skylar
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Appendix Contact Lists News Release Blog Pitch Letter Timeline Collateral Piece