Line Sheet POP ART Spring/Summer 2013 Better Contemporary
NL Nora Leisk noraleisk@gmail.com
Merchandise Plan Theme: Pop Art Target Market: Better Contemporary Season: Spring/Summer 2013 Size Range and Price Range: 0-14, $150-$550 Target Customer: My Target customer is between the ages of 25-40. It is targeted towards women and majority of these women have jobs or are still working on getting their degree at college. Either way they have a decent amount of income and are willing to spend it on well made clothing, with outstanding quality. The women who buy my clothing are young spirited and are still out having as much fun as they can, but they are still very classy. The ethnicity is diverse. My customer is aware of trends and knows exactly what she is looking for, she already has her styled figured out. Every so often my customer may shop at mainstream stores like H&M, BCBG, and BEBE. Other stores my customers mainly shop are Marc Jacobs, Alexander Wang, Alexander McQueen, Miu Miu and Stella McCartney. My costumer will spend money on an original design with quality. Key Competitors: 1. Marc Jacobs Marc Jacobs is known for girly original designs. Quality is perfection to him. He designs all sorts of things ranging from accessories, bags, shoes and of course ready to wear. He also designs for men. His prices range from $300-$5000. There is online shopping and many boutiques. My line is original and in style just like Marc Jacobs but more affordable, and still looks amazing with quality designs. 2. Stella McCartney Stella McCartney creates clothing that looks fascinating on women. Sometimes there is a bit of an edgy feel to her clothing that really shows of the women body or actual seems more menswear. Her clothing prices range from $400 to high thousands. My line is still as sheik and original but a little cheaper. Stella McCartney also has many boutiques and offers accessories, shoes and bags. Theme name and statement: Pop Art was my chosen theme for this collection; my designs are original, in-style and speak loudly. When creating this collection I designed each piece with the goal of it not being pushed to the side. Each piece is very different; this line has a lot of spunk. Bright colors and fun fabrics were used. Trends Identified: Prints Loose and tight fitting silhouettes Asymmetrical designs Bright colors- pastels/neon’s
Fabric Story: The fabrics I have chosen relate very well and true to my theme: Pop Art, because each fabric gives an edgy feel to each design. Fabrics were chosen specifically for each group in my collection, the fabrics were lightweight for the most part. Due to the colors being very loud throughout the collection I wanted a balance between the color and fabrics. All of my fabrics relate to each group with in my collection. Key Silhouettes: The silhouettes vary; most silhouettes throughout the collection are tight fitting with drape. My designs have a lot of structure and fit for the women to feel confident with what she is wearing. Wholesale Prices: Wholesale prices range from $150-$550, the sizes are 0,2,4,6,8,10,12,14.
Contemporary Sportswear Gone Mad
Delivery date: 3/10/2013 Fabrics: 40% Viscose, 60% Polyester
STYLE #: 00216
STYLE #: 00214
Color ways: Mean green and Pink Price: $112
Color ways: Mean green and Pink Price: $225
Nora Leisk noraleisk@gmail.com
Contemporary Sportswear Gone Mad
Delivery date: 3/10/2013 Fabrics: 80% Polyester, 20% Nylon
STYLE #: 00212 Color ways: Steal, Hardy Price: $110
STYLE #: 00218 Color ways: Steal, Hardy Price: $125
Nora Leisk noraleisk@gmail.com
Contemporary Sportswear Gone Mad
Delivery date: 3/10/2013 Fabrics: 60% cotton, 20% Polyester, 20% Viscose and 80% Cotton, 10% Poly, 10% Viscose
STYLE #: 00220
STYLE #: 00221
Color ways: Cry me a river blue, Lime and Bad Black, Orange Price: $395
Color ways: Cry me a river blue, Lime and Bad Black, Orange Price: $180
Nora Leisk noraleisk@gmail.com
Contemporary Sportswear Gone Mad
Delivery date: 3/10/2013 Fabrics: 60% cotton, 20% Polyester, 20% Viscose and 40% Viscose, 60% Polyester
STYLE #: 00211
STYLE #: 00217
STYLE #: 00213
Color ways: Cry me a river blue, Lime and Mean green and Pink Price: $95
Color ways: Cry me a river blue, Lime Price: $380
Color ways: Cry me a river blue, Lime and Mean green and Pink Price: $95
Nora Leisk noraleisk@gmail.com
Contemporary Sportswear Gone Mad
Delivery date: 3/10/2013 Fabrics: 60% cotton, 20% Polyester, 20% Viscose
STYLE #: 00215
STYLE #: 00219
Color ways: Cry me a river blue, Lime Price: $240
Color ways: Cry me a river blue, Lime Price: $280
Nora Leisk noraleisk@gmail.com
Contemporary Sportswear Attitude
Delivery date: 3/10/2013 Fabrics: 65% Silk, 35% Polyester Delivery date: 3/10/2013
STYLE #: 00222
STYLE #: 00225
Color ways: Sea green and Purple Price: $169
Color ways: Sea green, Purple Price: $220
Nora Leisk noraleisk@gmail.com
Contemporary Sportswear Attitude
Delivery date: 3/10/2013 Fabrics: 40% Nylon, 25% Cotton, 35% Polyester
STYLE #: 00224
STYLE #: 00223
Color ways: Polka Dot Price: $210
Color ways: Polka Dot Price: $169
Nora Leisk noraleisk@gmail.com Nora Leisk noraleisk@gmail.com
Delivery date: 3/10/2013
Contemporary Sportswear Attitude
Fabrics: 50% Vicose, 10% Nylon, 40% Polyester
STYLE #: 00226
STYLE #: 00228
Color ways: Bad black and Baby Blue Price: $210
Color ways: Bad black and Baby blue Price: $310
Nora Leisk noraleisk@gmail.com
Contemporary Sportswear Attitude
Delivery date: 3/10/2013 Fabrics: 40% Nylon, 25% Cotton, 35% Polyester and 50% Viscose,
STYLE #: 00227
STYLE #: 00229
Color ways: Polka dot, Bad black Price: $156
Color ways: Polka dot, Bad black Price: $259
Nora Leisk noraleisk@gmail.com
Contemporary Sportswear Attitude
Delivery date: 3/10/2013 Fabrics: 100% Silk
STYLE #: 00230
STYLE #: 00231
STYLE #: 00232
Color ways: Bubble Price: $249
Color ways: Bubble Price: $1
Color ways: Bubble Price: $198
Nora Leisk noraleisk@gmail.com
Contemporary Dresses Endless Love
Delivery date: 3/10/2013 Fabrics: 20% Viscose, 80% Polyester
Style #00233 Color ways: Sherbert, Pale blue, Bubble gum, Nude Price: $360
Style #00234
Style #00234
Style #00236
Color ways: Sherbert, Pale blue, Bubble gum, Nude Price: $422
Color ways: Sherbert, Pale blue, Bubble gum, Nude Price: $250
Color ways: Sherbert, Pale blue, Bubble gum, Nude Price: $415
Nora Leisk noraleisk@gmail.com
Contemporary Dresses Endless Love
Delivery date: 3/10/2013 Fabrics: 20% Viscose, 80% Polyester and 90% Cotton, 10% Polyester
Style #00238
Style #00237
Color ways: POP, Sherbert, Pale blue, Bubble gum, Nude Price: $350
Color ways: POP, Sherbert, Pale blue, Bubble gum, Nude Price: $415
Nora Leisk noraleisk@gmail.com
Delivery date: 3/10/2013
Contemporary Swimwear Eye Catcher
Fabrics: 30% Spandex, 60% Polyester, and 20% Polyester, 80% Spandex
STYLE #: 00240
STYLE #: 00239
STYLE #: 00243
STYLE #: 00244
Color ways: Sunrise, Red and Pink, Silver, Lime Price: $250
Color ways: Sunrise, Red and Pink, Silver, Lime Price: $230
Color ways: Sunrise, Red and Pink, Silver, Lime Price: $225
Color ways: Sunrise, Red and Pink, Silver, Lime Price: $250
Nora Leisk noraleisk@gmail.com
Delivery date: 3/10/2013
Contemporary Swimwear Eye Catcher
Fabrics: 20% Polyester, 80% Spandex and 100% Chiffon
STYLE #: 00242 Color ways: Pink, Silver, lime and Black dot, Blue dot Price: $205
Nora Leisk noraleisk@gmail.com
Delivery date: 3/10/2013
Contemporary Swimwear Eye Catcher
Fabrics: 100 % Chiffon
STYLE #: 00241 Color ways: Black dot, Blue dot Price: $115
STYLE #: 00246 Color ways: Black dot, Blue dot Price: $95
Nora Leisk noraleisk@gmail.com
Delivery date: 3/10/2013
Contemporary Swimwear Eye Catcher
Fabrics: 20% Polyester, 80% Spandex
STYLE #: 00245
STYLE #: 00247
Color ways: Pink, Silver, lime Price: $210
Color ways: Pink, Silver, lime Price: $225
Nora Leisk noraleisk@gmail.com
Contemporary Shoes Funky
Delivery date: 3/10/2013 Fabrics: 100% Plastic, 100% Leather, 100% Suede
STYLE #: 00248
STYLE #: 00251
STYLE #: 00252
Color ways: White, Black, and Black, Army, and Silver Rose, Soft green, Lily Price: $565
Color ways: White, Black, and Black, Army, and Silver Rose, Soft green, Lily Price: $384
Color ways: White, Black, and Black, Army, and Silver Rose, Soft green, Lily Price: $515
Nora Leisk noraleisk@gmail.com
Contemporary Shoes Funky
Delivery date: 3/10/2013 Fabrics: 100% Leather, 100% Suede
STYLE #: 00247
STYLE #: 00249
STYLE #: 00250
Color ways: Black, Army, and Silver Rose, Soft green, Lily Price: $540
Color ways: Black, Army, and Silver Rose, Soft green, Lily Price: $345
Color ways: Black, Army, and Silver Rose, Soft green, Lily Price: $520
Nora Leisk noraleisk@gmail.com