AYU

THE AYURVEDIC PHILOSOPHY

Ayu skincare is based on the ancient Indian science of life – Ayurveda – a holistic approach to life aimed at creating the perfect balance of body, mind and spirit. Your lifestyle, and what you put in and on your body, affects your internal and external well-being, and that includes your skin too. All our products are produced in India, using natural herbs and oils that are specially formulated to restore your skin’s innate balance. By understanding Ayurveda philosophy and how your unique makeup (or ‘doshas’) interact with your body and skin, Ayu helps you choose the right type of care to balance your skin, giving you smoother, clearer and healthier skin.

THE AYURVEDIC DOSHAS

Doshas are the name of the dynamic life energies that shape our body and personality type – Vata, Pitta and Kapha – with usually one, or sometimes two doshas, being predominant. The unique composition of these doshas changes in response to what we eat, feel, smell and other sensory influences. Our mind, body and soul reflect a harmonious balance through good health and glowing skin, while imbalances can result in poor digestion and various other health and skin issues. By being aware of our dosha type and of how we treat our body, we can make the right choices to balance these energies, feel calmer and more harmonious, which contributes to stress-free, beautiful skin.

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KAPHA (‘k f )

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Kapha affects the skin’s structure and the collagen levels in the skin and water levels in the tissue.

Kapha people usually have pale or thick skin that has a soft, glowing complexion when in balance, but are prone to clogged pores or excess oil when out of balance. They have a gentle, down-to-earth nature with a stable energy level, but can become lethargic if out of balance.

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8 005AYU 200 ml - hand cream 006AYU 50 ml - hand cream 003AYU 200 ml - liquid soap 004AYU 50 ml - liquid soap 001AYU 200 ml - body oil 002AYU 50 ml - body oil 028AYU 100 ml - body mist 031AYU 10 ml - perfume oil 034AYU 10 ml - aroma oil

9 9385 W 90 x L 150 cm 9384 W 50x L 100 cm 9383 W 35 x L 35 cm

PITTA (‘pit )

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Pitta affects the skin cells’ metabolic activity and the heat generated in the skin. Pitta people benefit from gentle skincare, as their skin is often sensitive and irritable, making it susceptible to wrinkles, sunburn and inflammation. They are passionate and motivated with high energy levels, but can show anger and impatience when out of balance.

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12 011AYU 200 ml - hand cream 012AYU 50 ml - hand cream 009AYU 200 ml - liquid soap 010AYU 50 ml - liquid soap 007AYU 200 ml - body oil 008AYU 50 ml - body oil 027AYU 100 ml - body mist 030AYU 10 ml - perfume oil 033AYU 10 ml - aroma oil

13 9382 W 90 x L 150 cm 9381 W 50 x L 100 cm 9380 W 35 x L 35 cm

VATA (‘vata)

Vata affects the skin’s tissues and nerve impulses, as well as the skin’s ability to stretch. Vata people often have delicate, dry skin, which need extra moisturising to keep it in optimal health. They are versatile, energetic and creative people when in balance, but fearful, anxious and indecisive when out of balance.

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16 017AYU 200 ml - hand cream 018AYU 50 ml - hand cream 015AYU 200 ml - liquid soap 016AYU 50 ml - liquid soap 013AYU 200 ml - body oil 014AYU 50 ml - body oil 026AYU 100 ml - body mist 029AYU 10 ml - perfume oil 032AYU 10 ml - aroma oil

17 9388 W 90 x L 150 cm 9387 W 50 x L 100 cm 9386 W 35 x L 35 cm

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19 26201 H 11 x W 22 cm 26203 H 11 x W 22 cm 26202 H 11 x W 22 cm 26204 H 26 xW 12 x L 26 cm 26205 H 26 xW 12 x L 26 cm 26206 H 26 xW 12 x L 26 cm

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22 2146 H 18,4 x W 10 x L 27 cm 2148 H 18,4 x W 10 x L 27 cm 2145 H 12 x W 6 x L 17,7 cm 2147 H 12 x W 6 x L 17,7 cm

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24 26208 one size Robe 26207 H 2 x W 22 x L 37 cm Hot water bottle

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27 2412 H 17 x W 27 x Ø 13 cm Hand bath 0280 H 12 xW 12 x L 10 cm Aroma lamp 2398 H 3,5 x W 20,5 x L 21,5 cm 2399 H 3 x W 10 x L 25 cm 2397 H 3,5 x W 11,6 x L 20,4 cm 2415 H 18,5 x Ø 35,5 cm Foot bath