Since Harbor Park opened its doors in 1993, over 10 million fans have enjoyed the Tides baseball experience. From the crack of the bat and the roar of the crowd to the smell of hot dogs and a warm breeze off of the Elizabeth River, Harbor Park’s sights and sounds have attracted fans of all ages. The exciting action on the field and the entertainment value of a summer night at a beautiful venue has kept fans visiting Harbor Park over and over again. There are a multitude of opportunities for sponsors to participate in the excitement that is a Tides game. It’s not just a chance to become directly involved with the fans at the park, it’s a way for your organization to showcase itself alongside a fun and memorable experience for thousands of people a night. Fan interaction is a huge part of a night at Harbor Park, and by becoming a sponsor with the Norfolk Tides you’ll immediately become part of the fun.
42.5 Million The Hampton Roads Metropolitan Statistical Area - which includes the cities of Norfolk, Virginia Beach, Chesapeake, Portsmouth, Hampton, Newport News and Suffolk - is the 37th-largest market in the United States. Hampton Roads has a population of over 1.7 million and a median household income of nearly $55,000. The area is home to the world’s largest naval installation and is the east coast’s second-busiest deep water port. 85% of the population has 12-16+ years of education, and Hampton Roads is one of the most ethnically diverse communities in the southeastern U.S. In 2016, more than 42.5 million fans attended Minor League Baseball games, the 12th consecutive year the organization has drawn more than 41 milion fans. The 42.5 million fans are more than twice the number of people that attended an NFL, NBA or NHL game in 2015. A family of four can attend a Minor League Baseball game for under $60 while the same experience at a Major League venue costs nearly $200.
Tides Fan Demographics Age Breakdown
18-24 25-39 40-59 60+
16.2 25.9 41.4 16.5
% % % %
Gender
Male Female
55.1 % 44.9 %
Attend With Children
With Children Without Children
56.2 % 43.8 %
Area Of Residence
Virginia Beach Chesapeake Norfolk Newport News Portsmouth Hampton Suffolk
39.3 19.9 8.3 5.2 4.1 4.0 3.7
% % % % % % %
Household Income
$100,000 + 38.0 % $75,000-$99,999 17.7 % $50,000-$74,999 16.5 % $25,000-$49,999 24.8 % Under $25,000 3.0 % Education
College High School Graduate School Technical School
43.3 34.0 16.4 6.0
% % % %
Occupation
Professional/MGR 54.4 % Self-Employed 10.0 % Retired 9.4 % Military 9.3 % Blue Collar Trade 7.5 % Student 5.4 % Homemaker 4.0 %
Throughout each season at Harbor Park, fans are treated with special promotions and giveaways. From jerseys and hats to bobbleheads and baseball cards, you can set yourself apart by sponsoring one of the Tides uniquely fun promotions. • Your logo featured on a promotional item distributed to thousands of fans entering the ballpark. • Media exposure throughout Hampton Roads before the game. This includes TV, radio, print, and promotion on NorfolkTides.com and our various social media outlets. • Opportunities to include coupon or offering with your promotional item. • Hospitality on game day that may include a ceremonial first pitch, videoboard exposure, informational tables and in-game exposure.
A night at a Tides game features several between-inning promotions that help make Harbor Park such a family friendly atmosphere. Exciting contests like the Build-A-Burger relay race, Kiss Cam, Race Rip Tide and Crab Shuffle are just a few of the in-game entertainment options that your business can be a part of for $7,000.
There are 12 fireworks nights scheduled in 2017, and your business can be the title sponsor for one of those events for $5,500. Fireworks nights typically draw the largest crowds of the season, so you get a lot of bang for your buck.
Souvenir Program Our program is sold at each regular season home game. Each program includes player biographies, ballpark information, instant winners and an insert with updated rosters and stats for both teams. Inclusion in one of the instant winner packages is free of charge for sponsors who provide a gift for each home game. Instant winner sponsors also receive a scoreboard announcement.
Full Page Ad Includes full page ad and 60 reserved seat vouchers Half Page Ad Includes half page ad and 35 reserved seat vouchers Quarter Page Ad Includes quarter page ad and 20 reserved seat vouchers Eighth Page Ad Includes eighth page ad and 12 reserved seat vouchers
$2,500 $1,600 $850 $500
Double Play Combinations
Full Page Combination $3,400 Includes full page ad and 2 season tickets (tickets valued at $1,200) Half Page Combination $2,500 Includes half page ad and 2 season tickets (tickets valued at $1,200)
Special Program Sponsorships Guess The Final Out
Star Of The Game
Inserts
Guess The Attendance
Win Orioles Tickets
Scorecards
Nightly Trivia
Hit For The Cycle
Ticket Backs
Will Call Envelopes
From season ticket holders to single-game ticket buyers, your brand can reach the hundreds of thousands of fans that buy tickets to Tides games each season. Your company can connect with fans and increase retail traffic by including special offers and rewards on the back of each Tides ticket.
Thousands of fans each season order tickets in advance and pick them up at the Harbor Park will call window. Fans leave tickets for friends and family at the will call window, ensuring the sponsor of these envelopes great exposure all season long.
Broadcast Your Brand Throughout Hampton Roads All 144 Tides games are broadcast live on ESPN Radio 94.1 FM, a station that reaches millions of listeners. Each broadcast begins with a sponsorable pregame and postgame show, and your organization can sponsor other events throughout the game such as starting lineups, pitching changes and home runs. All radio sponsors are included in opening and closing billboards and will appear on promotional pocket schedules distributed by the Tides throughout the season. The Tides also have in-house resources and talent to produce content and sponsorship material.
Radio Packages Home Run $11,500 480 30-second spots and 225 box seat exchange tickets Triple $9,300 360 30-second spots and 145 box seat exchange tickets Double $6,800 240 30-second spots and 90 box seat exchange tickets Single $4,250 140 30-second spots and 50 box seat exchange tickets
Left Field Scoreboard Packages Tri-Vision Package #1 - $10,000 Tri-Vision sign, full-page program ad, two season tickets, one VIP parking pass Tri-Vision Package #2 - $11,000 Tri-Vision sign, full-page program ad, four season tickets, one VIP parking pass Stationary Sign Package - $15,100 Stationary sign, full-page program ad, four season tickets, one VIP parking pass
Scoreboard Sign Measurements Standard Tri-Visions (Left Field and Right Field) 7 feet, 3 inches high by 13 feet, 8 inches wide
Long Lower Stationary Sign (Left Field) 4 feet high by 62 feet wide
Left Field Stationary Signs 5 feet, 11 inches high by 14 feet wide
Upper Back-Lit Stationary Signs (Right Field) 8 feet high by 14 feet wide
Lower Back-Lit Stationary Signs (Right Field) 8 feet high by 18 feet wide
Right Field Scoreboard Packages Tri-Vision Package #1 -$12,250 Tri-Vision sign, full-page program ad, two season tickets, one VIP parking pass Tri-Vision Package #2 - $13,200 Tri-Vision sign, full-page program ad, four season tickets, one VIP parking pass Stationary Sign Package - $18,100 Back-lit sign, full-page program ad, four season tickets, one VIP parking pass Video Advertising - $7,000 One 30-second video commercial per home date (72 total spots) Video Board Batter Sponsorships Your logo can be displayed alongside a picture and statistics for a player throughout each game at Harbor Park. During the season your spot will be rotated with other sponsors, and you can choose to sponsor a Tides batter, a visiting batter, or both.
One batter in both lineups: $2,500 One batter in either lineup: $1,500
Group Packages
• Special discounts for groups of 25 or more • Preferred seating based on availability • Group name appears on scoreboard during game • Get tickets before you arrive at the ballpark
Patio Parties
• A panoramic view of Harbor Park • Variety of menu options • Your own personal attendant and restroom • Available for groups of 30-40
Shock Top Party Deck
• Great view of the field and the Elizabeth River • Features high-top tables and covered roof • Available for groups of 40-125 • Potential to catch home runs hit to right field
Virginian-Pilot Picnic Area
• Available for pre-game and in-game parties • Variety of menu options • Available for groups of 50 or more • Potential to catch home runs hit to left field
Tides Landing
• Features 4-top table seating with great sightlines • Enjoy a private buffet line just steps away • Available for groups of 40-125 people • Located down the right field line
Luxury Suites
• Enjoy the game in climate-controlled style • Specially catered meal • 12 to 24-person suites available • Great for family or corporate entertainment
Season Tickets With season tickets, you won’t miss an inning of exciting Tides baseball as you’ll have your very own seat for each and every home game. A season ticket is $600, meaning the per-game price is under $9, a savings of nearly 50% off the gameday price of $15. Keep in mind that you never lose a ticket, even if you can’t attend every game. All unused 2017 season tickets can be exchanged at the Harbor Park Box Office for a reserved seat to any other non-restricted home game (based on availability). That same ticket can be exchanged to a box seat for just $1. If you’re looking for less than a full season ticket, consider the Sunday Season Ticket package. This option provides a ticket for all 11 Sunday home games, plus two box seat exchange coupons, for just $120.
Baseball Bucks • Pay $50 for $56 worth of Baseball Bucks • Usable for tickets, food, drinks and souvenirs • Great for employee incentives, gifts or raffles (not valid at Hits at the Park or for group packages)
10-Packs • 10 reserved tickets for $109 (a 25% savings) • Great for employee incentives, gifts or raffles • Can be used for 10 games, one game or anywhere in between.
The most visible signs at a Tides game are the outfield fence signs. There are five outfield fence signs, with each measuring approximately 9 feet high by 36 feet wide. Outfield fence sign packages begin at $25,000.
Your business can sponsor Rip Tide or Triton, the Norfolk Tides two biggest fans, for $10,000 apiece, or $18,000 for the duo. As the official mascots of the Tides, Rip Tide and Triton entertain fans during games at Harbor Park and make frequent community appearances to schools, hospitals and parades across the region.
Approximately 400,000 fans explore the Harbor Park concourse each season, presenting your business a fantastic opportunity for maximum exposure. During a game, the concourse is lined with back-lit signs, games for kids and informational tables.
Concourse Sign Packages Concourse Package #1 - $5,300 Concourse sign, half-page program ad Concourse Package #2 - $6,150 Concourse sign, half-page program ad, two season tickets Concourse Package #3 - $6,050 Concourse sign, full-page program ad Concourse Package #4 - $6,500 Concourse sign, full-page program ad, two season tickets Concourse Sign Only - $4,000 The live area for concourse signs is 3 feet high by 4 feet wide
Concourse Games One of the best ways to expose your brand to Tides fans is by sponsoring one of the many games that fans frequent on the Harbor Park concourse. There are several games that attract fans young and old, including Speed Pitch, an inflatable bounce house and a Little Homer baseball game.
Concourse Tables With thousands of people walking the Harbor Park concourse each night, your business can take advantage of this unique environment to showcase your brand with an informational table. You can give out coupons and information for your products or create an interactive display that highlight what your company can offer.
Build Your Online Presence By becoming a sponsor, you’ll also tap into the power of the Tides social media and online reach. NorfolkTides.com is visited by thousands of fans each month, while our various social media accounts reach thousands of fans each day.
Tides On Social Media • The Tides Facebook page has more than 56,000 likes. • The Tides Twitter account has over 32,000 followers. • The Tides Instagram page has more than 11,000 followers. • The Tides also have team accounts on Snapchat, YouTube and Pinterest, each with thousands of followers.
Hundreds of young Tides fans take part in the Junior Tides program each season, which gives kids the chance to attend numerous games at a discounted sponsorship
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$10,000
includes your company’s logo on T-shirts, backpacks and membership cards.
Work Your Business Into The Game
There are endless opportunities to promote your business by sponsoring specific in-game events during a Tides game. When your sponsored event occurs your organization’s message will appear on scoreboards throughout Harbor Park. Your Tides sponsorship representative can help you find the best fit for your business or come up with a unique item not listed.
$6,000 • Foul balls • Full count on a batter
$5,000 • Out of town scoreboard • Tides player earns a walk • Tides player hits a single
$4,000 • Tides pitcher records a strikeout • Tides player hits a double • Tides player hits a home run
$2,000 • Stolen base by a Tides player • Opponent caught stealing by Tides • Tides player hits a triple • Tides turn a double play Other in-game events negotiable
Since Norfolk became a Baltimore affilate in 2007, 167 players have played for both the Tides and Orioles. Players like Zach Britton, Jake Arrieta, Brad Brach, Chris Tillman and Matt Wieters came up with the Tides before being named Major League All-Stars. The Orioles have made the playoffs in three of the last five seasons (2012, 2014 & 2016), while Norfolk won the 2015 International League South Division championship. The Tides and Orioles have a Player Development Contract that runs through the 2018 season. Baltimore has also played several exhibition games at Harbor Park, contests that have averaged over 10,000 fans per game.
For additional information on partnering with the Norfolk Tides, please call (757) 622-2222 or visit us online at norfolktides.com.