AdWords Optimisation Strategies for Newbies Almost all marketers know the importance of Google AdWords, but beginners in the craft often skip the basics in favour of more advanced techniques that, allegedly, yield easier, faster results. Nonetheless, the basics are called basics for a reason: they are essential in achieving any purpose. The same principle applies to AdWords, which means new marketers need a grasp on the basic AdWords optimisation strategies, such as the following to succeed in this craft. The short tail, long tail trick Yes, it is quite commonplace to hear about the long tail keyword, as marketers want to hit all bases. The short tail, however, is something most people ignore. Whilst the long tail method narrows down the keyword’s focus, the short tail trick increases the keyword’s reach. When both the long tail and the short tail are part of a campaign, the endeavour results in a reach that covers both generic and specific terms. The split-testing tactic Advertisers tend to neglect ad-testing, but this is actually one effective technique in creating compelling copies. It is good practice to write new ads for different ad groups on a regular basis. The default recommendation is to write new copies for the top 20% of a campaign’s ad groups at least twice a month. With data coming from different ad groups, it is easier to analyse which ones did well and otherwise. Put simply, split-test ads help marketers maintain and improve the performance of a particular keyword.
The scheduling technique Flexibility is necessary to ensure online marketing success, and this is something marketers can harness for AdWords campaigns. In most cases, a particular campaign is designed to follow a particular schedule that, in theory, increases ROI. While this may seem to work, the real ROI-boosting technique here is at the review of the gains of a particular campaign. With the right tweaks, it is possible to further the effects of an ad campaign, perhaps even double or triple the returns when the ads hit the right time slots.
Through these basic techniques, it is easier to adjust an AdWords campaign to the marketer’s favour. Slow and steady may be the key to AdWords success, but methods such as these can go a long way in advancing a campaign’s efforts.
Resources: http://kaladigital.com.au/ https://support.google.com/adwords/answer/2404244?hl=en http://www.huffingtonpost.com/m-shannon-hernandez/dominate-seo-with-longta_b_4976022.html