Planning is important in every aspect of life, especially in business. It increases the efficiency of a company and facilitates the team for a proper coordination that reduces the risks involved in activities. Being organized allows managers full control of the company and points them towards the path to success through accurate decision making.
Importance of Setting a Long-term Plan
“Failing to plan is planning to fail,� an adage says. Businesses have short-term, midterm, and long-term objectives. These are setby a schedule to monitor the achievement of each goal. Hitting the marks moves a company one step closer to success.
Plans are usually focused on the essential factors such as goods and service quality, productivity, budget, and customer service satisfaction. Setting a plan provides a sense of direction, purpose, and urgency for the business. With a long-term plan, business owners have a better grip on their company’s future.
Significance of SEO Methods
Part of a long-term plan is the method to be used in marketing the business. This search engine optimization (SEO) method is classified in two: White hat and Black hat. SEOis the process by which a website or a webpage generates traffic through ranking in search engine sites. The higher the rank, the higher it appears on the search engine results pages (SERP).
As both methods are used to improve the search engine ranking of a website or a web page, they have certain differences in the technique of how each are utilized.
White Hat SEO VS Black Hat SEO
White hat SEO refers to the ethical marketing method, typically approved by multiple search engine sites as it complies with the guidelines. Black hat SEO, meanwhile, is the method that delivers good results in just a short period of time; although it uses less than honest ways of marketing that the search engines frown upon.
White hat SEO conforms to the standards and contains no deception. It may take longer to improve the rankings, but it will remain constant for a long time. As Black hat SEOusesunethical techniques such as keyword stuffing, doorway and cloaked pages, link farming, hidden texts and links, and blog comment spam, the website or webpage is prone to penalties and removal from the index.
Success in the industry does not come overnight. It requires lots of time and proper management. Following necessary guidelines will help a company achieve its goals in the future as keeping true to honest and ethical marketing technique will protect the business from problems and sanctions.
Sources: http://seoresellerprogram.com/seo-resellers http://www.diffen.com/difference/Black_Hat_SEO_vs_White_Hat_SEO http://smallbusiness.chron.com/goals-longrange-planning-business-21359.html http://www.webopedia.com/TERM/W/White_Hat_SEO.html http://computer.howstuffworks.com/search-engine-optimization3.htm http://websearch.about.com/od/keywordsandphrases/a/search_engine.htm