Choosing a typeface for print and online materials is not as easy as most people assume it is. This is especially true today, a time where the art of creating typefaces is a lot easier because of technological innovations. There are an overwhelming number of options for typefaces, making the selection process a lot more difficult.
The same dilemma also applies to video editing, and can sometimes be even more complicated. This is because some projects call for typographical elements that move around the frame. Realizing this, editors have to be more careful with their typeface choice, so that the credits and other messages will be conveyed clearly to audiences despite modifications.
How to Choose The primary consideration for all video editors should always be the art direction of the project; recommendations from the creative director should also be taken into account. In case editors receive a blurred directive, it’s best to make a choice depending on the genre of the project. For example, art directors and editors often choose sans serif fonts when working on indie film projects. Serif fonts are used in film projects that are dramatic. Editors also need to keep the weight of the type face in mind. The secret is this: thin typefaces for projects with minimal art direction, and heavy set and bold typefaces for projects with serious undertones. For something humorous or comedic, loops and quirky embellishments are a generally safe choice.
Tips on Using Typographical elements can sometimes set the tone, so it’s important to be careful about the colours used. Proper colour coordination will prevent the type from appearing awkward on screen. Editors should make sure to use the right size, especially when it comes to the credits or anecdotes. It would also be smart not to stretch the typeface, as doing so will make the work look like it was handled by an amateur.
For editors that want to play it safe, white type surrounded by a black border will always work, no matter what elements appear on the background. Editors need to be careful when choosing typefaces because it is an artistic element that contributes to the emotions of a video production. People in the creative department can search the web for more tips and templates.
SOURCES:
http://www.slate.com/blogs/quora/2014/02/21/what_criteria_do_designers_use_to_choose_a_typ eface.html
http://www.fastcodesign.com/1665318/the-8-worst-fonts-in-the-world
http://www.motionelements.com/apple-motion-templates