Visual Merchandising Guide 2025

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75% of shoppers want to see, touch, feel and try out items in-store.

THE IMPORTANCE OF BRICK-AND-MORTAR STORES

The exponential increase in digital-first customer journeys doesn’t mean the demise of in-store shopping. On the contrary, brick-and-mortar stores are experiencing a renaissance, enabling customer engagement and experiential retail.

The benefits of introducing an in-store display stand include:

• High-turnover products are close to the checkout

• Displays packaging that is designed to self-educate the consumer

• Holds high-margin products

• Encourages low-effort upsells

GUIDE FOR RETAILERS

To boost sales and increase product visibility:

• Place slow-selling items in and around the bestselling products

• Place exciting/high volume items at eye level

• Place inexpensive options above or below

• Gather regular-use items together so consumers will buy more than one item

IN STORE DISPLAY

• Reinvigorates fluctuating demand

• Makes products more accessible and attractive to customers

• Helps the consumer self-educate on the USPs

• Has the potential to boost your profit margin

POS DISPLAY

ORDER DETAILS

CODE: 85011.241082

COLOUR: 900 Black SIZES: O/S

SHIFTLOCK DEMO STRUT

sold separately

ORDER DETAILS

CODE: 85011.240112

COLOUR: 900 Black

SIZES: O/S

This double-sided metal slat rack display stand is ideal for displaying the ShiftLock handles, accessories, and spare parts. It has usable display panels on both sides and a base on wheels that extends on either side. These mobile units can be placed anywhere in the store and arranged next to each other to create aisles.

Each unit is fitted with horizontal slat panels separated by a series of grooves 100mm apart, into which hooks or shelving brackets can be slotted. (NS Logo branded display hooks and retail shelves are available separately). The attachments slide in and out of position, so you can change hangsell displays without using drills or screwdrivers.

PRODUCT DETAILS

1750 x 600w x 400d mm

1x Metal Double-sided Flatpack Slat Stand 4x Wheels

1x Acrylic Shiftlock Logo Panel 30x Unbranded 15cm Hooks

Introduce your customers to the new ShiftLock Modular Track Mounting System, HyperFlow inflation and N-Weave45. Highly portable and compact, this centre strut is designed for interactive demonstrations in-store and on the go without needing a complete wing.

Simply inflate and attach any combination of handles and accessories. Provides a sensory experience for customers and a feel for our North technologies, even without wind.

PRODUCT DETAILS

1x Inflatable N-Weave45 Wing Strut

*ShiftLock Handles Sold Separately

Handles

SONAR FOIL DISPLAY STAND

LARGE

* ideal for larger stores

North logo-branded double-sided plywood veneer display unit for the Sonar Foil System.

• Holds 10 Sonar Front Wings, 2 Masts, 2 Fuselage, 10 Stabilizers and 4x assembled Front Wing/Fuse/Stab setups*

• Designed to be used freestanding

• Supplied flat-packed

• Pre-drilled for fast assembly

• Dimensions H1870 x W1050 x D872mm

ORDER DETAILS

CODE: 85011.241087

COLOUR: 900 Black

SIZES: O/S

SMALL

* ideal for smaller stores

Smaller stand for displaying a range of Sonar Foils.

• Fits 10 Sonar Front Wings, 2 Masts, 2 Fuselage, 5 Stabilizers

• Designed to be used freestanding or placed against a wall

• Supplied flat-packed

• Pre-drilled for fast assembly

• Dimensions H1850mm x W1040mm x D550mm

ORDER DETAILS

CODE: 85011.251090

COLOUR: 900 Black

SIZES: O/S

SHAPER STAND

Universal display stand / tuning workbench North Foilboards or Surfboards.

• Ideal for applying straps, rail tape, mounting foils

• If not being used as a workbench, ideal for displaying boards

• Rest any board, on any axis with stability and security

• Helpful to run customers though key features and shape details

• Screwless flat-packed design

• Portable for demo days, events and retail shops

• Flat pack for easy storage

• Dimensions: H880mm x W1000mm x D500mm

CODE: 85011.251091

COLOUR: 900 Black

SIZES: O/S

UNIVERSAL DISPLAY STAND BRANDING PACKS

MODULAR BRANDING PACK - YOU CHOOSE

CHOOSE BETWEEN SHIFTLOCK OR NORTH BRAND

Choose between SHIFTLOCK or NORTH logos.

Sits on the top half of the Universal Display Stand.

Display North Kiteboarding / Foils or ShiftLock Parts and Accessories.

IMPORTANT: The Universal Stand cannot be fully assembled without parts contained in the Branding Pack.

*WARNING: To prevent tipping, we recommend fixing the unit to a solid structure, wall, or floor.

The acrylic logo panel is lit from behind.

UNIVERSAL DISPLAY STAND PURCHASING GUIDE

UNIVERSAL DISPLAY STAND CODE: 85011.241083

COLOUR: 999 MULTIPLE COLOR

UNIVERSAL DISPLAY STAND

Fixed

BRANDING PACK

NORTH CODE: 85011.241084 OR SHIFTLOCK CODE: 85011.241085

COLOUR: 999 MULTIPLE COLOR

*The Universal Stand cannot be assembled without parts contained in the Branding Pack

ORDER DETAILS

CODE: 85011.241083

COLOUR: 999 Multiple Colour

SIZES: O/S

PRODUCT DETAILS

2000h x 1000w x 300d mm

1x Flatpack Metal Slat Rack Display Stand

1x Wooden Base Shelf

1x Left and Right Lower Side Frames

1x Light Box with Detachable Metal Plate

3x Downlights

1x Power Adaptor with Universal Converter

50x Unbranded 15cm Hooks

ACCESSORIES (SOLD SEPARATELY)

Spare Shelf, Branded Hook Pack

Fasten our single-sided slat rack display stand against a wall or double-up to create a freestanding shop-fitting solution for showcasing North Products, Accessories and Parts in your store*. These units come with a lightbox, downlights, and 50 unbranded hooks. The branding pack for the lightbox at the top is sold separately, giving you a choice between SHIFTLOCK or NORTH logos.**

Each unit is fitted with horizontal slat panels separated by a series of grooves 100mm apart, into which hooks or shelving brackets can be slotted. NS Logo branded display hooks and retail shelves are available separately. The attachments slide in and out of position, so you can change hangsell displays without using drills or screwdrivers. Panels are made from coated MDF.

Metal display stand with LED backlit top panel. Branding Pack Sold Separately

*WARNING: We recommend attaching the Display Stand to a solid construction/wall/floor to prevent tipping.

UNIVERSAL DISPLAY STAND BRANDING PACK

The NORTH and SHIFTLOCK branding packs are designed to sit on the top half of the Universal Display Stand when displaying a variety of North or ShiftLock Parts and Accessories. The acrylic logo panel is lit from behind.

UNIVERSAL DISPLAY STAND BRANDING PACK NORTH

ORDER DETAILS

CODE: 85011.241084

COLOUR: 999 Multiple Colour

SIZES: 0/S

UNIVERSAL DISPLAY STAND BRANDING PACK SHIFTLOCK

ORDER DETAILS

CODE: 85011.241085

COLOUR: 999 Multiple Colour

SIZES: O/S

UNIVERSAL DISPLAY STAND BRANDED HOOK PACK

ORDER DETAILS

CODE: 85011.241086

COLOUR: 900 Black

SIZES: O/S

UNIVERSAL DISPLAY STAND SPARE SHELF

ORDER DETAILS

COLOUR: 999 Multiple Colour

SIZES: O/S

Set of 25 Single

UNIVERSAL STAND - NORTH KITEBOARDING DISPLAY MERCHANDISE GUIDELINES

GUIDELINES

UNIVERSAL STAND - NORTH FOIL DISPLAY

GUIDELINES

UNIVERSAL STAND - SHIFTLOCK MOUNT DISPLAY

SHIFTLOCK STAND (DOUBLE-SIDED)

SHIFTLOCK

NORTH MY24 STICKER PACK

ORDER DETAILS

CODE: 85011.241071

COLOUR: 999 Multiple Colour

NORTH LOGO CUT OUT STICKER

ORDER DETAILS

CODE: 85011.241074

COLOUR: 900 Black / 198 Silver

NORTH WORDMARK CUT OUT STICKER SMALL

ORDER DETAILS

CODE: 85011.241072

COLOUR: 900 Black / 198 Silver

SIZES: O/S

SIZES: O/S ORDER DETAILS

NORTH WORDMARK CUT OUT STICKER LARGE

CODE: 85011.241073

COLOUR: 900 Black / 198 Silver

SIZES: O/S

NORTH WORDMARK VEHICLE STICKER LARGE

CODE: 85011.241075

COLOUR: 900 Black / 198 Silver

SIZES: O/S

NORTH WORDMARK VEHICLE STICKER X-LARGE

SIZES: O/S ORDER DETAILS

CODE: 85011.241076

COLOUR:

SIZES: O/S

NORTH LOGO VEHICLE STICKER LARGE

NORTH LOGO VEHICLE STICKER X-LARGE

ORDER DETAILS

CODE: 85011.241078

COLOUR: 900 Black / 198 Silver

SIZES: O/S

NORTH DOORMAT

ORDER DETAILS

CODE: 85011.241017

COLOUR: 900 Black

SIZES: O/S

NORTH RETAILER PACK

ORDER DETAILS

CODE: 85011.241500

COLOUR: 999 Multiple Colour

NORTH SHELF LOGO

ORDER DETAILS

CODE: 85011.241035

COLOUR: 900 Black

SIZES: O/S

NORTH PERSPEX SHELF TALKER

Set of 2

ORDER DETAILS

CODE: 85011.241036

COLOUR: 999 Multiple Colour

SIZES: O/S *Shelf Talker cards available online for download

SIZES: O/S

NORTH PAPER BAG SMALL

Set of 100

ORDER DETAILS

CODE: 85011.241032

COLOUR: 700 Brown

SIZES: O/S

NORTH PAPER BAG LARGE

Set of 250

ORDER DETAILS

CODE: 85011.241033

COLOUR: 700 Brown

SIZES: O/S

NORTH COTTON TOTE BAG

ORDER DETAILS

CODE: 85011.241031

COLOUR: 900 Black

SIZES: O/S

NORTH FESTIVAL CUPS

ORDER DETAILS

CODE: 85011.251045

COLOUR: 900 Black

SIZES: O/S

MIZU M8 WATER BOTTLE

ORDER DETAILS

CODE: 85011.241052

COLOUR: 900 Black / 100 White

SIZES: O/S

MIZU D7 FLASK

ORDER DETAILS

CODE: 85011.241050

COLOUR: 900 Black

MIZU COFFEE MUG

SIZES: O/S ORDER DETAILS

CODE: 85011.241051

COLOUR: 900 Black

SIZES: O/S Set of 8

NORTH BUFF

ORDER DETAILS

CODE: 85011.241060

COLOUR: 900 Black

SIZES: O/S

NORTH MAGNET

ORDER DETAILS

CODE: 85011.241055

COLOUR: 900 Black

SIZES: O/S Set of 10

NORTH CARABINER

ORDER DETAILS

CODE: 85011.241025

COLOUR: 900 Black

SIZES: O/S Set of 10

NORTH LANYARD

ORDER DETAILS

CODE: 85011.241029

COLOUR: 900 Black

SIZES: O/S

NORTH MY24 AIR FRESHENER PACK

ORDER DETAILS

CODE: 8501.251020

COLOUR: 999 Multiple Colour

SIZES: O/S

NORTH WORDMARK PROMO STICKER SMALL

ORDER DETAILS

CODE: 85011.241039

COLOUR: 900 Black

SIZES: O/S

NORTH WORDMARK PROMO STICKER LARGE

ORDER DETAILS

CODE: 85011.241040

COLOUR: 900 Black

SIZES: O/S

NORTH LOGO PROMO STICKER

ORDER DETAILS

CODE: 85011.241038

COLOUR: 900 Black

SIZES: O/S

NORTH DEALER STICKER

ORDER DETAILS

CODE: 85011.241070

COLOUR: 900 Black

SIZES: O/S

NORTH WORDMARK FLOOR STICKER

COLOUR: 900 Black

SIZES: O/S

NORTH SANDBAG

Designed to assist in anchoring your kite or wing securely. Made from recycled offcuts of our durable canopy material and recycled webbing, with a velcro closure system which prevents sand from spilling out. Ideal for on-the-beach marketing at schools and demos. The convenient handle and compact size makes use a breeze - wherever the wind takes you.

ORDER DETAILS

CODE: 85011.250600

COLOUR: 475 Pacific Blue

SIZES: O/S

NORTH LOGO FLAG

SMALL 70 x 100 cm

ORDER DETAILS CODE: 85011.241013

COLOUR: 900 Black

SIZES: O/S

LARGE 150 x 210 cm

ORDER DETAILS CODE: 85011.241014

COLOUR: 900 Black

NORTH WORDMARK FLAG

SIZES: O/S SMALL 75 X 95 CM

ORDER DETAILS CODE: 85011.241011

COLOUR: 900 Black

SIZES: O/S LARGE 100 X 200 CM

COLOUR: 900 Black

NORTH BANNER

ORDER DETAILS

NORTH WINDSOCK

ORDER DETAILS CODE: 85011.241003

COLOUR: 900 Black

SIZES: 120 cm

ORDER DETAILS

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