POC - AVIP Workbook 2014 by North Communication

2014 Roadbike Workbook

POC is a Swedish company with a strong mission to do the best we can to possibly save lives and to reduce the c足 onsequences of accidents for gravity sports athletes and cyclists.

At POC we have always considered the road bike scene

To best manage this challenge we have engaged

as a natural step in our evolution but for a number of

experts from other fields to apply a cross scientific

years, and due to a lack of capacity, we deliberately held

approach and investigate areas such as: perception;

back on introducing products, which we believe would

visibility; color; contrast; communication; psychology;

be beneficial to road cyclists. With the strong passion

digital technology; aerodynamics and more. We have

that runs through the POC team, and our clear mission,

combined all this with our own experience and history

we felt that we now had to contribute our approach and

of developing award winning protection and concepts.

technologies.

The idea has been to cover a palette of safety areas,

Besides developing high performance helmets, the

from proactive aspects via communication to protection

intention has been to contribute new ideas, innovations

and post safety solutions, without ever compromising

and solutions for improved safety, protection and

on performance.

performance. These have been built on understanding the behavior within defined environments, interaction

We are proud to share our most ambitious initiative to date, promoting safety for road cyclists; AVIP.

with other people, vehicles and landscapes. We have challenged ourselves to come up with new and more specific products and concepts with the goal of supporting a safer ride.

- Stefan Ytterborn, Founder & CEO

P O C avip

POC is a Swedish company working from a strong

biking. Through our medical and performance forums,

mission to do the best we can to possibly save lives

POC Lab and WATTS Lab, we investigated and researched

and to reduce the consequences of accidents for

different areas to better understand the specific hazards

gravity sports athletes and cyclists. Currently skiers,

in road cycling and where gains could be made. We

snowboarders and MTB cyclists around the world

looked deeper into the problem, researching and studying

use POC helmets and armor, with some winning the

perception, visibility, color and contrast, communication,

Olympics, World Championships and X Games, while

psychology, digital technology, aerodynamics and more.

others may just want the right protection to go downhill biking at their favorite location.

AVIP is the result of our work and is our first specific road bike range. It is a vision and concept, which has

It is great to witness the growth in road cycling, but

been created by collaborating with some of the best

this growth also brings to light the risks and safety issues

minds in science, health and technology to redefine the

involved in sharing roads with motorists, other cyclists and

future of road bike safety and performance.

pedestrians.

Besides the evident core developed for road bike

We have always considered being part of road cycling

helmets, both time trial and road race, which promote new

as a natural evolution as we wanted to take our innovative

safety features, aerodynamics and overall performance,

and award winning technology into the road bike scene.

there are a number of new functional, technical,

For capacity reasons we have deliberately held back for

performance products for road bike cyclists. These

a number of years, but observing a number of trends

have been developed to support attention and visibility,

and issues, combined with our mission, we felt the

including the finest and most uncompromising cycling

responsibility to act.

clothing, materials, making, accessories and functional

Some of the trends that worried us include; how

details for efficacy, without sacrificing safety.

infrastructure is developed for cars, the lack of interaction between road users, respect and understanding among

Future developments will include a line of digital safety

road users and the constant hazard of being run into by

products designed to increase communication and

a car. Further, half of all casualties on rural roads, and

alarm, GPS tracking and interaction together with

92% of reported cyclists killed or seriously injured, occur

motorists and pedestrians.

in accidents involve other vehicles, most often a car. This has led us to consider a platform, which is a true reflection of our mission and brings a new relevance to road

POC wants to change the future of road biking and AVIP represents the beginning of our vision.

The four core elements that make up AVIP: Attention; Visibility; Interaction and Protection, are designed and developed to work individually as well as in collaboration.

Attention

Is about achieving a simple, but crucial, objective and grabbing others attention to your presence. Attention uses the best possible tools to ensure a cyclist is recognized clearly, and in milli-seconds, by others in traffic through addressing the five senses independently or in combination.

Visibility

Optimizing visibility in a number of different situations and scenarios, including season, weather, time of day, distance, environment and light conditions. Through scientifically understanding how, color, material, contrast, patterns, motion and light interact it provides an insight to develop the best possible visibility and recognition on the road.

Interaction

It is about researching the possibilities and opportunities for communication and technological interaction between a rider, motorists and pedestrians to support proactive safety. Interaction applies new ideas to what can be done with modern technology to allow a rider to worry less about other road users and surroundings and focus solely on riding. Interaction also supports communication with the outside world in post incidents situations where there is a need for rescue or emergency.

Protection

The core of POCâ&#x20AC;&#x2122;s experience, understanding how to develop physical protection focuses on minimizing the amount of energy being transmitted to the users brain and body. All engineered with innovative technology and a specific user and activity in mind, ultimately optimizing protection without compromising performance.

t h is is P O C

©Agence Zoom

Julia Mancuso celebrates her gold medal in giant slalom at Turin 2006 Winter Olympics.

POC draws on guidance and receives invaluable feedback from team athletes, including X Games riders, Olympic cyclists and elite World Cup skiers.

2011, POC brought team athletes Danny MacAskill, Martin Söderström and Daniel Dhers to Stockholm, Sweden.

©Pelle von Malmborg/POC

The women’s world record holder in speedski - Sanna Tidstrand (242,59 km/h).

Robin Wallner won the European Downhill Cup in 2012 and is a three-time Nordic champion.

11 08

IONER 2 AT

A STOV

POC is a Swedish company with a strong mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists. POC was founded in 2005 and made its first entry,

ski racer, Julia Mancuso won the gold medal in

The most important part and reason for success

addressing the ski racing market, at the ISPO trade

giant slalom and pictures of her wearing a POC

are proficient and committed employees. Among

show where it also introduced its mission. POC’s

helmet and goggles were published all over

the POC staff there is a range of experience

new ideas and innovative solutions to improve ski

the world. Since then, POC has evolved and

and perspectives, from industrial, fashion and

racing safety, by reducing the force transmitted to

developed protection for different categories and

graphic designers, CAD and polymer engineers to

the brain and body in case of a crash, gained a

disciplines including freeskiing, snowboarding

communicators, marketers and ambassadors - all

lot of attention.

and since 2008 has provided protection for

with a huge passion for the activities they develop

mountain bike disciplines.

products for.

The concepts, technologies, and materials used and implemented for the helmets and body armor

POC refines products with constant feedback and

POC has developed a strong reputation

were developed in close collaboration with POC

review from the team athletes that includes both X

for gravity sports protection and is today

Lab; POC’s scientific forum that consists of some of

Games, Olympic and World Championship medalists.

established

the world’s foremost sports medicine experts, brain

All together, POC’s team athletes have won more

the years, POC has received more than

scientists and specialists in spinal cord injuries.

than 50 medals in international contests such as the

40 prestigious international safety, design,

Olympics, World Championships and X Games.

innovation and business awards.

At the Turin 2006 Winter Olympics, US alpine

countries.

Throughout

about R & D

POC was established through a collective desire

evaluate and find new innovative ways to promote

our medical and performance forums, POC

to make a difference and give everyone the best

safety. We often end up in new exciting areas of

Lab and WATTS Lab, we placed significant

possible safety and confidence in their chosen

special competence depending on the challenge,

time and effort in a numbers of different

sports. This idea has been embodied in our

allowing us to think outside of the box and

fields, such as color, contrast, perception and

mission and through a cross-scientific approach to

improve safety.

anthropology to better understand what we

develop reliable and uncompromising protection.

Building on the competence and expertise of

This challenge has required us to explore,

the POC team and through working closely with

needed to translate and focus on in order to improve road bike safety.

CROSS SCIENTIFIC RESEARCH AND DESIGN

To be at the forefront of safety, innovation and development we established POC Lab. It is our scientific forum, which brings together experts from a range of disciplines and medicine. They support and advise us to ensure that what we develop is the most reliable and advanced protection on the market. POC Lab allows us to collaborate with some of the world’s foremost sports medicine experts, brain scientists and specialists in spinal cord injuries. The members of the POC Lab are carefully selected for their unique expertise. Each member shares POC’s mission to do the best we can to possibly save lives and to reduce the consequences of accidents. To complement our scientific experts and to make sure our products are optimal we also draw on guidance from material technologists and our team athletes, including X Games riders, Olympic cyclists and elite World Cup skiers. Further we listen closely to what you have to say and as users of our protective gear we value your feedback and suggestions, which we hope will allow us to develop even better products. THE MEMBERS OF POC LAB

CLAES HULTING M.D. Ph.D. Medical Director Karolinska Hospital Spinalis Policlinic at Rehab Station Stockholm

MAGNUS WÖRNERT Former ski racer and expert in the ski trade

PER HAMID GHATAN M.D. Ph.D. Karolinska Institute Dept. of Clinical Neuroscience

FREDRIK LUNDH M.D. Karolinska Hospital Dept. of Orthopedic Surgery

A E R O R E L E VA N C Y R E S E A R C H A N D D E S I G N

Our vision for AVIP has always been to develop a road bike range that does not compromise on safety and performance. To achieve higher levels of performance, and balance the expertise we gain from POC lab in safety and innovation, we needed to set new standards and

established

WATTS

Lab,

highly

specialized R&D department to translate and develop our AVIP vision. The objective for the team in WATTS Lab is to optimize POC products to allow the cyclist to go faster using less energy. To achieve this, tests were conducted to ensure minimal drag, optimize speed and reduce the energy output by the rider. Together with our internal product team, aerodynamic specialists at Semcon, the use of external testing facilities and pro cycling athletes we have created the framework to test all aspects of aerodynamic performance. The results have allowed us to refine our AVIP products; helmets, clothing and accessories to support enhanced performance. The WATTS Lab is a collaboration between POC development team Robby Ketchell Slipstream Sports Pontus Wettrell Semcon

visibility & colors

Colors

With POCâ&#x20AC;&#x2122;s cross-scientic approach to develop

and past experiences, but ultimately the object

Contrast

reliable and advanced protection, we always

may not be accurately recognized.

One of the most important factors affecting

end up in new areas of special competence

Recognition distance - is the distance where

visibility is contrast. There are basically two

depending on the challenge. For AVIP, we gained

the brain can perceive what the object actually is.

types of contrast, which can be explained by the

valuable knowledge in different fields, such as

By using prior knowledge and interpreting visual

prominence of a color compared to its background

color, contrast, perception and anthropology to

clues, such as colors, contrast, motion etc, the

and the difference in a color to adjacent colors,

better understand what we needed to translate

brain will recognize the object.

i.e. color intensity and difference. Importantly,

and focus on in order to improve road bike safety.

A common perception is that visibility is equal

contrast gives the brain visual clues, ultimately

Here are some interesting perspectives we would

to bright and fluorescent colors but we identified

resulting in an earlier and informed decision on

like to share.

that advantages could be gained by considering

the identity of an object.

all possibilities to increase perception and

This approach led us to the AVIP color palette,

Fluorescent colors

recognition distances to improve rider safety.

which is a cornerstone of AVIP. All colors are

A conventional bright color is able to reflect about

To find the right approach we considered the

carefully selected with high visibility and contrast

90% of a color present in the visible spectrum.

changing backdrop that makes up a usual ride,

in mind.

Fluorescent colors can reflect as much as 200%

but also different environmental factors such as

to 300% by using a larger amount of the visible

weather, light, nature, time of the day.

The AVIP Colors

spectrum and by re-radiate some of the absorbed

Analyzing a problem often provides clear

The AVIP color palette has been carefully

ultraviolet rays and colors in the lower part of the

insights into where gains can be made without

developed to provide a combination of colors that

visible spectrum and turn it in to wavelengths the

having to re-invent the wheel. Contrast is an

are based on high visibility colors, fluorescence

human eye can see. This ultimately results in the

example and has long been considered a

and contrast that will work in combination or

eye perceiving a more intense color.

fundamental part of visibility.

independently.

Perception and Recognition distance

other, are those that reciprocally evoke each other

Fluorescent orange

The use of fluorescent colors and high visibility

in the eye.â&#x20AC;? (Goethe, Theory of Colours, 1810)

Fluorescent orange is a strong and intense color

â&#x20AC;?For the colors diametrically opposed to each

products is evident and can be seen in varying situations all over the world. The advantage of fluorescent clothing is that it increases the distance when an object is seen. Some studies show that fluorescent clothing is five and half time more visible

and is one of the most commonly used colors for Distance to recognition of cyclist dressed in fluorecent colors 670 Meters

high visibility clothing. Optic White The Optic White color is innovative and part of the

than conventional clothing e.g with fluorescent

AVIP palette as it is diametrically opposed to many

clothing a driver will see the object at 670 meters

colors and supports enhanced contrast.

instead of 120 meters with regular clothing. However, we felt there is a fundamental difference between being seen and being recognized. If motorists at an early stage can identify you as a cyclist, they can better plan their own maneuvers. We were conscious of what other road users were

Navy Black Distance to recognition of cyclist dressed in dark colors 120 Meters

Navy Black is a strong color, which gives significant contrast within the AVIP color palette.

able to detect, specifically the critical elements of

Visibility is not always simply a question of wearing

perception and recognition distances;

more fluorescent clothing, but considering and

Perception distance - is the distance from

understanding the use of color and contrast, the

where an object is first seen. During this time, the

environment in which it will be used and most

brain processes a lot of information to create a

importantly, whether it will improve on how you

perceptual hypothesis, based on familiar patterns

will be seen and recognized.

Navy black

Optic white

Navy black and optic white

Navy black, optic white and fluorescent colors in a typical roadbiking enviroment. Fluorescent Orange

Optic White Non fluorescent

Navy Black

Fluorescent

The contrast between Navy black and Optic white

AVIP colors

together enhance the visibility.

Fabrics , construction and making By using some of most progressive fabrics

to develop a range based on layers and

In addition, applying an innovative approach

available - and by working closely with some

combinations to provide maximum versatility

to color and contrast, maximizing attention

of the industries most skilled, experienced

and avoiding products with a limited and

and visibility, AVIP Essentials has been further

and competent makers - we have been able

narrow use.

developed to improve road bike safety.

The AVIP color palette; Fluorescent orange, Optic white and Navy black.

Innovative fabrics for added comfort and enhanced performance

Laser cut ventilation holes for added breathability

My-Info pocket for your personal relevant information

Anatomic cuttings and fits

Introducing POCâ&#x20AC;&#x2122;s innovative chamois construction

Fully taped seams

Reflective logos for improved visibility.

Glued and seamless endings for ergonomic comfort

Helmets When we identified the need to bring our unique approach to safety and performance to road bike helmets, we naturally wanted to use the knowledge and technology we gained in making award winning and revolutionary ski helmets and transfer that experience to build optimal road bike helmets. The concepts, which we initially used for ski and mountain bike helmets, have been further developed and refined to meet all the demands of todayâ&#x20AC;&#x2122;s road bike users. New approaches to the strategic use of EPS, ventilation, aerodynamics, visibility and using an innovative fully wrapped unibody construction, provide improved protection with ultimate aerodynamic performance.

Octal

Back view

top view

Front view

bottom view

Octal

OCTAL The lightweight Octal helmet is engineered to be the next step in road bike helmet safety and offers optimal ventilation, comfort and low weight. Even though it offers more coverage and increased protection thanks to an optimized and strategically partially thicker EPS liner, the weight is kept very low, sub 200 g. This is achieved thanks to the fully wrapped unibody shell, which functions as a monocoque, that enhances the safety properties and construction integrity of the helmet. When developing the Octal helmet, POC approached ventilation in an innovative way. Instead of using many small vents, the Octal helmet has fewer, but larger, ventilation slots. This design provides a larger open surface area at the front, and in combination with the specifically designed interior, allows more air to flow through the helmet, optimizing ventilation. The Octal helmet has an ultralight size adjustment system that will ensure a secure fit. The internal padding is made of a technical fabric, which reduces the temperature of the contact area touching the skin. Since visibility is a key factor to road bike safety, the Octal helmet comes in high visibility colors and with reflective patches.

TECHNICAL FEATURES 01 High performance EPS liner, optimized in density 02 Superior ventilation, using the POC innovative ventilation design 03 Ultralight size adjustment system, designed with low contact area 04 Fully wrapped unibody shell, for improved protection and resistance 05 Straps molded into liner 06 Temperature regulating padding 07 Reflective patches and color combinations for high visibility 08 Eye garage keeps sunglasses securely in position when placed on the helmet 09 Scannable ICE Tag (read more on page 37)

Colors

Certified EN1078 CPSC 12.03 AS/NZS2063-2008 Designed

Helium White Zink Orange Garminum Blue 10605_1001 10605_1205 10605_1532

Sizes & Weight Small 54-58 cm 190 gr Medium 55-58 cm 195 gr Large 59-62 cm 205 gr

& engineered by POC

& engineered by POC Designed & engineered by POC Designed

ART NUMBER 10605

Octal Aero

OCTAL Aero Octal Aero is designed with all the same features as the Octal helmet, but has been developed further for aerodynamic performance and to be used in time trial and events where low drag is crucial, without sacrificing safety or comfort. The lightweight EPS (Expanded Polystyrene) liner provides a high level of protection with increased thickness at the most exposed areas. The fully wrapped unibody shell, which works as a monocoque, enhances the safety properties and construction integrity of the helmet. The Octal helmet has an ultralight size adjustment system that will ensure a secure fit. The internal padding is made of a technical fabric, which reduces the temperature of the contact area touching the skin. Since visibility is a key factor to road bike safety, the Octal Aero helmet comes in high visibility colors and with reflective patches.

TECHNICAL FEATURES 01 02 03 04 05 06 07 08

Colors

Helium White 10610_1001

High performance EPS liner, optimized in density External microshell for aerodynamic performance Ultralight size adjustment system, designed with low contact area Fully wrapped unibody shell, for improved protection and resistance Straps molded into liner Temperature regulating padding Reflective patches and color combinations for high visibility Scannable ICE Tag (read more on page 37)

Certified EN1078 CPSC 12.03 AS/NZS2063-2008 Zink Orange 10610_1205

Garminum Blue 10610_1532

Designed

& engineered by POC

Designed

& engineered by POC

Sizes & Weight Small 54-58 cm 210Gr Medium 57-60 cm 215Gr Large 59-62 cm 225Gr ART NUMBER 10610

Tempor

Tempor Tempor – POC’s time trial helmet. Designed to provide the cutting edge advantage needed in Time Trial bike races with superior aerodynamic performance and safety compared to the best performing helmets on the market. POC’s new conceptual approach to optimize aerodynamics and speed was to look at the rider as one body mass, rather than isolating the head from the rest of the body. The result is amazing with superior performance compared to the best time trial helmets on the market, both when it comes to safety and speed. Safety-wise, the Tempor helmet performs extremely well (the EPS liner has added thickness at exposed areas) and the impact absorption has not at one point been compromised. The two air intakes in the front reduce air resistance by leading the air through the helmet and past the shoulders instead of halting it at the front. This air flow also provides generous ventilation.

01 03 05

TECHNICAL FEATURES 02

01 02 03 04 05

03 05

Colors 05

Helium White 10600_1001

Pocito Orange 10600_1204

Aerodynamically superior design High performance EPS liner for good shock absorption Overlapping upper and lower shell for seamless protection Air intakes for reduced air resistance Detachable visor

Certified EN1078 CPSC 12.03

Sizes M-L 55-58 cm XL-XXL 59-62 cm ART NUMBER 10600

â&#x20AC;?Essentialsâ&#x20AC;? Apparel Line POCâ&#x20AC;&#x2122;s first line of specific road bike wear, AVIP Essentials, contains a number of high performing garments that have been engineered with performance, comfort, aerodynamic and proactive safety in mind. AVIP Essentials has been designed to give you a core performance cycling wardrobe and our approach has been to develop a range, which can be used by all cyclists in all conditions. By using some of most progressive fabrics available - and by working closely with some of the industries most skilled, experienced and competent makers - we have been able to develop a range based on layers and combinations to provide maximum versatility and avoiding products with a limited and narrow use. In addition, applying an innovative approach to color and contrast, maximizing attention and visibility, AVIP Essentials has been further developed to improve road bike safety. To fulfill specific needs, in managing more extreme and specific climate conditions etc, additions will be developed for coming seasons to provide a greater level of personal preference and choice.

Essential Bib Shorts

The Essential Bib Shorts are made of a warp knitted stretch fabric for optimal fit and feel. The cut is specific for your riding position and the bib shorts offers excellent breathability along with POCâ&#x20AC;&#x2122;s innovative chamois construction. The ergonomic design provides a streamlined fit, comfort and maximum freedom of movement. The compact structure of the fabric supports your muscles and the compression helps circulation and recovery. The seamless chamois pad gives additional support and will relieve pressure at the Ischiatic and Perineal area while allowing for optimal airflow. The bibs are made of mesh and are highly breathable and provide performance and comfort. The soft silicone grip on the shorts ensures they stay perfectly in place. Style: Style: Bib shorts Bib shorts Style: Bib shorts Season: Season: Wheels Wheels Season: 14 14Wheels 14 Date: Date: 2013-05-15 2013-05-15 Date: 2013-05-15

TECHNICAL FEATURES

01 02 03 04 05 06

The Chamois PAD The chamois is designed to provide points; the Ischium and Perineal area. To maximize ventilation we choose a fully seamless, coolmax open cell foam, which allows for continuous airflow and ventilation throughout the entire chamois. The seamless design does also provide a comfortable fit and feel. In order to accommodate freedom

Warp knitted stretch fabric, with compression properties Ergonomic four-panel design for fit, comfort and freedom of movement Innovative chamois construction Highly breathable mesh bibs Soft silicone leg grip for a secure fit Reflective logo for improved visibility

Sizes S, M, L, XL, XXL

Weight 202 Gr

Composition Shorts: 78% Polyamide 22% Elastanhe. Bibs: 100% Polyester

ART NUMBER 53090

of movement on medium- and long distance rides, POC custom designed and built a chamois in three different densities. 4mm thick with 60 kg density foam at outlying areas, 8mm thick with 85 kg density on either side of Perineal channel, 12mm thick with 100 kg density foam at the Ischium. The exact positioning of the higher density foam, with the main goal to

relieve pressure at the Ischium area, was determined following extensive rider testing. Perineal pressure relief is extremely important, which is why we created a Perineal channel, with opposing higher density foam, to improve circulation through the Perineal area. We also increased the height of the foam walls to 8mm, as opposed to the middle of the channel, which is 4mm.

Essential WO Bib Shorts

The Essential WO Bib Shorts are made of a warp knitted stretch fabric for optimal fit and feel, and is designed with a woman specific riding position. The bib shorts offers excellent breathability along with POCâ&#x20AC;&#x2122;s innovative chamois construction. The ergonomic design provides a streamlined fit, comfort and maximum freedom of movement. The compact structure of the fabric supports your muscles and the compression helps circulation and recovery. The seamless chamois pad gives additional support and will relieve pressure at the Ischiatic and Perineal area while allowing for optimal airflow. The bibs are made of mesh and are highly breathable and provide performance and comfort. The soft silicone grip on the shorts ensures they stay perfectly in place.

Style: Style: Bib shorts Bib shorts Style: Bib shorts Season: Season: Wheels Wheels Season: 14 14Wheels 1 Date: Date: 2013-05-15 2013-05-15 Date: 2013-05-15

TECHNICAL FEATURES

01 02 03 04 05 06

The Chamois PAD The WO specific chamois is designed to provide comfort at the key riding pressure points. To maximize ventilation we choose a fully seamless, coolmax open cell foam, which allows for continuous airflow and ventilation throughout the entire chamois. The seamless design does also provide a comfortable fit and feel. In order to accommodate freedom

Sizes XS, S, M, L

Weight 167 Gr

Composition Shorts: 78% Polyamide 22% Elastanhe. Bibs: 100% Polyester

ART NUMBER 53100

_94 Multicolor

Essential Jersey SS

Essential Jersey Short Sleeve The Essential Jersey with 4-way stretch fabric is infused with aerodynamic technology in order to reduce drag. It is designed for enhanced visibility and has a cut specific for your riding position, which ensure all day comfort, performance and safety. The shoulders and back are made of a woven stretch fabric and uses a compact 3D structure to improve aerodynamic performance. The body is made of 4-way stretch that offers a streamlined fit, allowing great freedom of movement and excellent breathability. This combination of technical fabrics reduces drag while efficiently wicking moisture away, keeping you cool and dry. The full length zip and under arm mesh allows for optimal flexibility and breathability. There are three rear pockets to carry your belongings and a special My Info-pocket for your personal information and cell phone.

TECHNICAL FEATURES 01 02 03 04 05 06 07 08

Strategically placed woven stretch fabric for improved aerodynamic performance Comfortable and breathable 4-way stretch fabric Mesh fabric under arms for increased breathability Reflective logo on the arm for improved visibility Glued and seamless endings for ergonomic comfort Rear pockets plus internal zip pocket for all riding essentials My-Info pocket UV resistant

Composition 83% Polyester 17% Elastanhe 100% Polyester 78% Polyamide 22% Elastanhe

Weight 225 Gr

Sizes S, M, L, XL, XXL

ART NUMBER 53000

Colors _94 Multicolor _ 8041 Nickel Blue/Hydrogen White

_8041 Nickel Blue/Hydrogen White

Essential WO Jersey SS

Essential WO Jersey Short Sleeve The WO Jersey, made of 4-way stretch fabric, is infused with aerodynamic technology in order to reduce drag. It is designed for enhanced visibility and has a specific womens cut, which ensure all day comfort, performance and safety. The shoulders and back are made of a woven stretch fabric and uses a compact 3D structure to improve aerodynamic performance. The body is made of 4-way stretch that offers a streamlined fit, allowing great freerdom of movement and excellent breathability. This combination of technical fabrics reduces drag while efficiently wicking moisture away, keeping you cool and dry. The full length zip and under arm mesh allows for optimal flexibility and breathability. There are three rear pockets to carry your belongings and a special My Info-pocket for your personal information and cell phone.

TECHNICAL FEATURES 01 02 03 04 05 06 07 08

Strategically placed woven stretch fabric for improved aerodynamic performance Comfortable and breathable 4-way stretch fabric Mesh fabric under arms for increased breathability Reflective logo for visibility on the arm Glued and seamless endings for ergonomic comfort Rear pockets plus internal zip pocket My Info-pocket UV resistant

Composition 83% Polyester 17% Elastanhe 100% Polyester 78% Polyamide 22% Elastanhe

Weight 139 Gr

Sizes XS, S, M, L

ART NUMBER 53020

Colors _94 Multicolor _ 8041 Nickel Blue/Hydrogen White

_94 Multicolor

Essential Jersey LS

_8041 Nickel Blue/Hydrogen White

Essential Jersey long Sleeve The Essential Jersey with 4-way stretch fabric is infused with aerodynamic technology in order to reduce drag. It is designed for enhanced visibility and has a cut specific for your riding position, which ensure all day comfort, performance and safety. The shoulders and back are made of a woven stretch fabric and uses a compact 3D structure to improve aerodynamic performance. The body is made of 4-way stretch that offers a streamlined fit, allowing great freerdom of movement and excellent breathability. This combination of technical fabrics reduces drag while efficiently wicking moisture away, keeping you cool and dry. The full length zip and under arm mesh allows for optimal flexibility and breathability. There are three rear pockets to carry your belongings and a special My Info-pocket for your personal information and cell phone.

TECHNICAL FEATURES 01 Strategically placed woven stretch fabric for improved aerodynamic performance 02 Comfortable and breathable 4-way stretch fabric 03 Mesh fabric under arms for increased breathability 04 Reflective logo for visibility on the arm 05 Glued and seamless endings for ergonomic comfort 06 Rear pockets plus internal zip pocket 07 My Info-pocket 08 UV resistant Composition 83% Polyester 17% Elastanhe 100% Polyester 78% Polyamide 22% Elastanhe

Weight 265 Gr

Sizes S, M, L, XL, XXL

ART NUMBER 53010

Colors _94 Multicolor _ 8041 Nickel Blue/Hydrogen White

Essential Wind Vest

TECHNICAL FEATURES

Essential Wind vest The Essential Wind Vest offers ideal wind protection in mixed riding, with windproof fabric at exposed areas. The vest has a reflective logo at back for improved visibility. The technical fabric at the front offers wind protection while the fabric at the back provides great breathability. The strategic combination of materials allows for a windproof and highly breathable vest.

Back

Front

01 02 03 04

Technical windproof fabric at exposed area Comfortable and breathable 4-way stretch fabric Reflective logo at back for improved visibility Elastic at hem

Composition 85% Polyamide 15% Elastanhe 72,5% Polyamide 27,5 % Elastahne

Weight 191 g

Sizes XS, S, M, L, XL, XXL

ART NUMBER 53050

Colors _ 8041 Nickel Blue/Hydrogen White

Essential Lt. Wind Vest

Essential LT. Wind vest The Essential Light Wind Vest is lightweight, breathable and windproof. The transparent DWR treated vest is designed for changeable conditions and is easily stowable and water repellent. Mesh fabric under the arms for increased breathability and comfort. Reflective logo at back for improved visibility.

TECHNICAL FEATURES 01

Breathable and windproof DWR treated ripstop fabric 500 mm water column 02 Mesh fabric under arms for increased breathability and comfort 03 Reflective logo at back for improved visibility 04 Elastic at hem

Composition 00% Polyamide 1

Colors _1001 Hydrogen White

Sizes XS, S, M, L, XL, XXL

ART NUMBER 53080

Weight 57 gr

Essential Lt. Wind Jacket

Essential LT. Wind Jacket The Essential Light Wind Jacket is lightweight, breathable and windproof. The transparent DWR treated vest is designed for changeable conditions and is easily stowable and water repellent. Mesh fabric under the arms for increased breathability and comfort. Fluorescent orange at wrist and reflective logo at back for improved visibility.

TECHNICAL FEATURES 01

Breathable and windproof DWR treated ripstop fabric with 500 mm water column 02 Mesh inserts under arms for breathibility 03 Fluorescent orange at wrist and reflective logo at back for improved visibility 04 Elastic at hem

Composition 00% Polyamide 1

Colors _1001 Hydrogen White

Sizes XS, S, M, L, XL, XXL

ART NUMBER 53070

Weight 78 gr

Essential Rain Jacket

Essential rain jacket The Essential Rain Jacket is a waterproof and breathable jacket, designed and engineered for wet conditions with fully taped seams and waterproof zippers. Itâ&#x20AC;&#x2122;s made of a 3 layer laminated DWR treated fabric and is designed with a bike specific fit, where the back and arms have been optimized in length to keep you fully covered. The lazer cut ventilation holes under the arms provide optimal breathability. The jacket comes in a bright orange color and has reflective logo at back for maximum visibility. My Info- zip pocket for personal information and cell phone.

TECHNICAL FEATURES 01

3 layer laminated DWR treated fabric. 10 000 mm water column 02 Lazer cut ventilation holes for breathability 03 Fully taped seams 04 Waterproof zippers 05 Velcro closure at wrist 06 My Info- zip pocket at back 07 Reflective logo at back Composition 00% Polyester 1

Colors _1205 Zink Orange

Sizes XS, S, M, L, XL, XXL

ART NUMBER 53060

Weight 257 Gr

Essential Spring Jacket

Essential Spring Jacket The Essential Spring jacket is versatile and gives ideal protection against natures elements and offers great freedom of movement, which ensures protection and comfort on every ride. The windproof front, made of bonded 4-way strech fabric, is higly breathable and also water repellent. The back and sleeves are made of 4-way stretch fabric with high elasticity, which gives optimal flexibility and breathability and also some wind protection. A soft, brushed inside is used for extra comfort and warmth. There are three rear pockets to carry your belongings and a special My Info-pocket for your personal information and cell phone

TECHNICAL FEATURES 01 02

Windproof and breathable bonded 4-way stretch fabric Breathable and flexible 4-way stretch fabric, with brushed inside for comfort and warmth 03 Reflective logo at back and on the arm 04 Orange ending at wrist for improved visibility

Composition 5% Polyamide 7 25% Elastanhe

Colors _ 8041 Nickel Blue/Hydrogen White

Sizes XS, S, M, L, XL, XXL

ART NUMBER 53070

Weight 216 Gr

Essential Road Glove

Colors _1001 Hydrogen White _1205 Zink Orange Essential Road Glove

TECHNICAL FEATURES

A minimalistic, half finger, road bike glove. The thin glove allows for the closest possible contact to the bike. The palm is reinforced with light padding for a more pleasurable ride.

01 02 03

Light padding at palm Pull tab Silicone print for grip Performance fit

Composition 83% Polyester 17% Elastanhe 100% Clarino leather

Sizes S, M, L Weight 24 gr/pair (mens large) ART NUMBER 30260

Essentials Legs, Essentials Sleeves and Essentials Socks

Essential Legs The Essential Legs are made of 4-way stretch fabric that offers flexibility and the soft brushed inside will keep you warm in mixed conditions. The ergonomic pre-bent shape and glued seamless endings provide a close fit and excellent comfort and the silicone grip ensure they stay perfectly in place. Reflective logo for improved visibility.

Essential Sleeves The Essential Arms are made of 4-way stretch fabric that offers flexibility and the soft brushed inside will keep you warm in mixed conditions. The ergonomic pre-bent shape and glued seamless endings provide a close fit and excellent comfort and the silicone grip ensure they stay perfectly in place. Reflective logo and fluorescent at wrist for improved visibility.

Essential SOCK The Essential Sock is made of odour-resistant tactel and has strategic placed breath zones for excellent ventilation.

Technical Features

01 4-way stretch fabric, with a soft brushed inside for warmth 02 Glued and seamless endings 03 Reflective logo for improved visibility 04 Ergonomic pre-bent shape

01 4-way stretch fabric, with a soft brushed inside for warmth 02 Glued and seamless endings 03 Reflective logo and fluorescent at wrist for improved visibility 04 Ergonomic pre-bent shape

01 Made of odourresistant tactel 02 Flat toe seam to reduce bulk and prevent blisters 03 Instep support for improved stability and fit 04 Breath zones for better ventilation where needed

Sizes S, M, L

ART NUMBER 53120_8041

Sizes S, M, L

ART NUMBER 53110_1001

Sizes S, M, L

ART NUMBER SG6506_1001

Weight 113 gr

Composition 46% Po l ye s ter 41% Polyamide 13% Elastanhe

Weight 75 gr

Composition 46% Po l ye s ter 41% Polyamide 13% Elastanhe

Weight 38 gr

Composition

Silk Scarf Essential Cap

Silk Scarf

Essential CAP

Classic scarf made of 100% silk twill, screen printed and hand rolled edge made by finest italian tradition.

Classic cycling cap with a clean design, made of cotton and polyester. Reflective stripes and logo for improved visibility.

Sizes 45 x 45 cm

Composition Silk

Sizes One size

Composition 55% Cotton 45 % Polyetser

Weight 13 gr

ART NUMBER 53140_8041

Weight 29 g

ART NUMBER 53130_ 1531

ÂŠ Dominic Ebenbichler

See our Snow and MTB products at pocsports.com

DO Blade

DO BLADE

Do Blade is a dedicated sports frame, injected in grilamid for low weight and durability. The frame allows for great flexibility with the option to change your lens according to the conditions. The rubber inserts and the adjustable nose piece in hydrophilic rubber keeps the frame firmly in place. The lens tints are optimized for road bike, increasing contrasts on the road surface, helping you to spot irregularities, holes and gravel in time. The anti-fog and Ripel treatments help keeping fog, dirt and grime off your lenses and makes water pearl off.

Art name

DO Blade

DO Blade Gustav Larson Ed.

DO Blade Ryder Hejsedal Ed.

DO Blade Road Lens

DO Blade Lens

Frame Color

Hydrogen white/ Zink Orange

Nickel Blue/ Hydrogen White

Garminum Blue

Seaborgium Blue/ Iron Orange

Nickel Blue/ Neodynium Pink

Frame finish

Matt

Lens Color

Violet

Light Violet

Light Yellow

Black

Lens Purpose

Allround Road

Low Light Road

Bad Visibility

Very Sunny

Lens VLT

28.4%

71.5%

91.5%

10%

Lens Cat.

Art Number

DOBL5010

DOBL5020

DOBL5030

DOBL5110

DOBL5120

POC ICE - In case of emergency Last time you crashed on your bike, you got up

Throughout the years, POC has developed a

also shown that if we could minimize the time

fine. Or you didnâ&#x20AC;&#x2122;t, but your friend was there

strong reputation for gravity sports protection and

before the victim recieves help and provide

to help you out. What would happen if you

have been recognized and awarded as a global

information needed for correct medical care,

were out alone and were knocked unconscious

leader in innovation, safety and performance.

we could limit the consequences of accidents.

and how long would it take before someone

The proactive safety approach is a

This innovative approach lead to the two

started worrying? And how would they possibly

cornerstone of AVIP, and we have put a strong

components of POC ICE, promoting the idea

know where to start looking for you?

emphasis to improve the awareness of your

of digital safety with a system composed

place on the road. Unfortunately, accidents do

of a crash sensor and an identification tag,

and is well known all over the world. ICE

happen, and with POCâ&#x20AC;&#x2122;s mission to do everything

helping the rider to get fast and correct care

is a proactive effort to provide emergency

we can to possibly save lives and reduce the

in case of emergency. We teamed up with

personnel with correct medical history

consequences of accidents, we have looked

ICEdot to provide the ICEdot Crash Sensor

such as blood group, allergies and basic

at new ways of improving road bike safety.

that monitors for major impacts and alerts

ICE stands for In Case of Emergency

information like name and emergency contact, even if the victim is unconscious.

ICEdot Crash Sensor When paired with the ICEdot smart phone app, the crash sensor is able to detect motion, changes in forces and impacts. In the event of critical forces, the device triggers the app to send a message with your GPS position to your preset contacts, unless you stop it within a user defined time interval. This will let your family or friends know you might need help.

Helmet construction and design is a critical element in accident safety but our work has

your emergency contacts of your GPS coordinates when you need it the most.

GPS POSITION

15 sec

COUNTDOWN

SMS

SOS

ICE tag If an accident happens and the victim is knocked unconscious, scanning the tag will allow passers-by or medical personnel to identify the victim and get correct medical information such as blood group or allergies that can be vital for correct care.

Designed

& engineered by POC

POC Pro Team 2014 To be announced

Special Editions

Ryder Hesjedal

Gustav Larsson

Ryder was born not far from the rugged coastal mountains of

When Gustav did´nt get a motocross for his tenth birthday but a

Vancouver Island, Canada. This kick-started a mountain bike career

mountainbike instead, the route was set. His careeer started a few

that netted him a Silver at the U-23 World Champs, along with 6

years later when mountinbiking was as its biggest in the early nineties

other World MTB Champ medals. But, that was all really just training

. Later on, to become a stronger mountainbiker Gustav started road

to make him into a top Grand Tour contender capping that campaign biking and he quickly became successful enough to join the no off with his 2012 Giro D’Italia win. Ryder has gone on to win stages

1 Pro Team Fassa Bortolo in 2003. Gustav is best known for his

at the Vuelta A Espana, Tour De France (TTT) and Tour Of California. Time Trial abilities that got him both World and Olympic medals.

DO Blade Ryder Hesjedal Ed.

DO Blade Gustav Larson Ed.

DOB: 1980

HOMETOWN: Victoria, BC

DOB: 1980

HOMETOWN: MOnaco

WEIGHT / LENGTH: 188cm / 69kg

COUNTRY: CANADA

WEIGHT / LENGTH: 194cm / 77kg

COUNTRY: Sweden

DISCIPLINE: Road Cycling

CAREER HIGHLIGHTS: Winner Giro d’Italia 2012

DISCIPLINE: Road Cycling

CAREER HIGHLIGHTS: Highlights: Olympic silver -08

ÂŠ Niklas Wallner

See our MTB products at pocsports.com

Overview

Octal

Octal Aero

Tempor

Essential Bib shorts

Essential WO Bib shorts

Essential Jersey SS

Essential WO Jersey SS

Essential Jersey LS

Essential Wind Vest

Essential Lt. Wind Vest

Essential Lt Wind Jacket

Essential Rain Jacket

Essential Road Glove

Essential Arms

Essential Road Sock

Essential Silk Scarf

Essential Road Cap

Essential Spring Jacket

Essential Legs

DO Blade

For more information regarding our POP-program please contact your sales person. DO Blade Gustav Larsson Ed.

DO Blade Ryder Hesjedal Ed.

ÂŠ 2013. Reproduction forbidden. All rights reserved. Some of the products shown may differ from products supplied. POC reserves the right to replace or modify any product or article number shown. All products designed and engineered by POC Sweden AB.

POC Sweden AB

PO Box 4213 SE-102 65 Stockholm Sweden

Nackagatan 4 SE-116 41 Stockholm Sweden

Phone: +46 8 717 40 50 Fax: +46 8 717 95 16

info@pocsports.com www.pocsports.com