The Conscious World of Stine Goya

The Conscious World of Stine Goya WRITING Winnie Phebus

ILLUSTRATIONS

Zach Weiss

DESIGN

Thandiwe Tembo

Based in Copenhagen, Stine Goya is a hallmark of modern Scandinavian fashion. Designer Stine Goya Hertz graduated from London-based fashion school Central Saint Martins, where she was exposed to a wide variety of cultural 2006, Hertz established Stine Goya as a brand and began releasing four collections a year.

Goya is masterful in her use of color, shape, and pattern. The majority of her designs feature simple shapes and cuts, keeping functionality in mind. However, one notable constant throughout her collections is the usage of bright, vibrant patterns; some pieces colors contained within, or the same pattern hues of colors. Some pieces are strikingly asymmetrical, featuring contrasting patterns or

evoke a sense of playfulness and femininity, yet are still subtle and toned enough for a work day or fashion show alike. Boots and footwear are colored in soft pastels or animal prints with practicality in mind. Stine Goya loungewear is somewhat more somber and toned down than her other pieces, yet there are still a few bright exceptions. The SS21 collection follows Goya’s general pattern of celebrating joy in the everyday.

As a fashion brand, Stine Goya is very transparent about their sustainability measures and practices. Their clothing is designed to be kept and used for a long time. As such, their website features

information on how to better protect the lifecycle of a garment. It is also very candid about the materials and fabrics that go into the clothing and about component replacements, like how they have replaced traditionally used viscose — a plant-based from trees like pine, bamboo, and eucalyptus — with Lenzing Ecovero viscose. This viscose generates up to 50 percent lower emissions and a reduced water impact when compared to standard viscose.

natural cellulose found in wood pulp. Tencel is fully biodegradable and produced with an advanced spinning method that reduces water and energy use. The brand also uses organic cotton and recycled polyester, instead of industry-standard processed cotton and polyester. The use of recycled polyester rather than the production of new material reduces the amount of waste going to the demand for petroleum as a raw material. Through these production changes, Stine Goya shows that the goal of being sustainable is not simply a market gimmick, but a conscious choice.