Clean beauty, clear conscience

Say hello to Aluram, which you may notice is Marula spelled backwards, as it infuses Marula Oil into each and every product.

The range refines haircare to pure beauty and simplicity sent straight from America, and it is available at the Xtreme Shampoo Shop and Salon in Whangarei.

Aluram’s principal ethos is simple, and focuses on modern hair that prioritises clean beauty with a clear conscience. Gluten, sulfate, paraben, and cruelty free, its vegan formulations start in a base of coconut water.

COCONUT WATER-BASED FORMULAS Since its discovery thousands of years ago, the coconut has played an impactful role in agriculture, medicine, and beauty. Known as “nature’s most perfect water”, the refreshing juice hidden within the coconut is a rich, hydrating elixir packed with Electrolytes, Amino Acids, Vitamin C, and Potassium.

These nutrients are essential to the health and beauty of your hair; infusing strands with hydration, strength and shine. Not only does coconut water aid in promoting healthy hair, it also aids in a healthy scalp; the foundation of softer, stronger, more luxurious hair.

If coconut water is so perfect, why not use it in everything? Better yet, why not make it your base? Coconut water is the base for every Aluram product possible, because when it comes to your hair, too much of a good thing is a great thing. Cold-pressed from ripened coconuts to ensure retention of nutrients and antioxidants, this is nature’s most pure and perfect water. The secret is hidden in plain sight Aluram’s name and natural beauty is also inspired by Marula Oil, which is infused into each of our products. The people of Tsonga, Mozambique and South Africa have been using Marula Oil for hundreds of years for natural remedies and beauty rituals.

Harvested in South Africa from the nut inside the Marula Fruit, Marula Oil protects skin and hair from environmental conditions that may dehydrate. Unlike traditional hydrating oils that are thicker and coat the hair yet do not penetrate, Marula is a smaller molecule which absorbs into hair, sealing, smoothing and repairing the cuticle.

Rich with Oleic and Omega Fatty Acids, Marula aids in promoting moisture and hydration while also providing a protective layer of nutrients and antioxidants.

Cater for all hair types and needs Aluram is comprised of five definitive collections – Daily, Moisturising, Styling, Smoothing Cream and Volumizing. The Daily collection offers a shampoo and conditioner to cater for fine to medium hair, while Moisturising offers these tools for medium and course counterparts. The styling section ranges from a leave-in conditioner to finishing spray, shine serum and styling cream, all of which can be helpful to all hair types. The Smoothing Cream offers exactly that as a hero product and the Volumizing component delivers a musthave, textural foam.

Talk to the hair experts at Xtreme Shampoo Shop & Salon to find out which Aluram collection is right for you.

PROFESSIONAL ONLY HAIRCARE BRANDS

AMERICAN CREW ANGEL BIOLAGE DAVINES • TIGI CLOUD NINE DELORENZO FUDGE • REDKEN GHD • JOICO KEVIN MURPHY KERATIN CARE KMS • LOREAL MOROCCANOIL MEDICEUTICALS NIOXIN • MATRIX PAUL MITCHELL PUREOLOGY SEBASTIAN AND MORE

WHERE GOOD HAIR DAYS BEGIN

WORRY FREE HAIR CARE

Embrace pure, clean and natural above everything else. Free of formulas that harm our hair and the environment, Aluram has distilled haircare to its most simple and beautiful form.

SHAMPOO SHOPPE GIVEAWAY

Advanced Renewal Night Serum & Active Brightening Serum Duo

Be in to win a sought after skincare duo of Living Nature’s Active Brightening Serum and Advanced Renewal Night Serum. The perfect pair, these luxurious serums are crafted with rich botanicals to provide vital skin nutrition and promote radiant skin from dawn to dusk. RRP $98.00. We have 2 to giveaway!