Northern Development staff celebrate Plaid Friday.
PLAID FRIDAY PRIZE PACKAGES WORN WITH PRIDE BY RECIPIENTS Plaid Friday is a grassroots alternative to Black Friday which strives to encourage people to support local, independent businesses as they begin their holiday shopping. Participating Love Northern BC communities host their own Plaid Friday celebrations for their residents and local businesses. To support the entire region, Love Northern BC supports the individual communities in their festive efforts and hosts their own Plaid Friday social media contest.
ECONOMIC DEVELOPMENT
SMALL BUSINESS
TOURISM
“Thanks very much! I will wear these lovely items with pride and mention your page to all who ask about them! Everyone I know has been shopping local more often since the pandemic began as it’s SO important to keep small business afloat! Thanks for all that you do to encourage support of our local businesses!” – Angela from Queen Charlotte, prize winner.
This year, Love Northern BC held an online contest named “A Hunting We Will Go”. With 20 plaid prize packages available to be won, 81 people from the Trust’s service region entered the contest by identifying the location of four carved ambassadors.
Northern Development Initiative Trust – 2021 Annual Report
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